stockrowHarley-Davidson, Inc.
HOG Consumer Cyclical Recreational Vehicles
Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.
- Revenue
- −19.3%
- EPS
- −87.4%
- Free cash flow
- +344.7%
- Total debt
- −54.7%
Quarter to September 2026, against a year earlier
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Harley-Davidson, Inc. (HOG) Return on invested capital
Harley-Davidson, Inc.'s return on invested capital over the twelve months to 30 September 2026 was −4.25%, down 12.2 percentage points from fiscal 2025 (7.97%). Over the past ten years it has ranged from 0.08% (fiscal 2020) to 9.19% (fiscal 2015); the current reading is higher than 82% of that period. That is below the Recreational Vehicles industry median of 0.00% and below the Consumer Cyclical sector median of 3.42%.
Return on invested capital, annual
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Annual newest first
| Period | Return on invested capital | Change (points) |
|---|---|---|
| FY2025 | 7.97% | 4.87 |
| FY2024 | 3.10% | (2.47) |
| FY2023 | 5.57% | (1.32) |
| FY2022 | 6.89% | (0.03) |
| FY2021 | 6.92% | 6.84 |
| FY2020 | 0.08% | (4.08) |
| FY2019 | 4.16% | (1.34) |
| FY2018 | 5.50% | (1.31) |
| FY2017 | 6.81% | (1.46) |
| FY2016 | 8.27% | (0.92) |
Against its own ten years
Return on invested capital against peers
| Company | Return on invested capital |
|---|---|
| DOO BRP Inc. compare | 11.6% |
| LCII LCI Industries compare | 9.13% |
| PATK Patrick Industries, Inc. compare | 6.21% |
| BC Brunswick Corporation compare | 5.96% |
| WGO Winnebago Industries, Inc. compare | 2.76% |
| THO Thor Industries, Inc. compare | 2.65% |
| MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare | −0.21% |
| PII Polaris Inc. compare | −4.00% |
| HOG Harley-Davidson, Inc. | −4.25% |
| Recreational Vehicles industry median | 0.00% |
| Consumer Cyclical sector median | 3.42% |
| Market median | 0.00% |
What Return on invested capital is
Return on Invested Capital shows how much after-tax operating profit a company earns on the money its lenders and shareholders have put in.
TTM: (Operating Income × 0.625) ÷ (Shareholders Equity (Total) (latest quarter) + Long Term Debt (Total) (latest quarter) + Current Part of Debt (latest quarter) − Cash & Short Term Investments (latest quarter)); Annual: (Operating Income × 0.625) ÷ (Shareholders Equity (Total) + Long Term Debt (Total) + Current Part of Debt − Cash & Short Term Investments)
More on HOG
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement