Harley-Davidson, Inc.

HOG Consumer Cyclical Recreational Vehicles

Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.

Revenue
−19.3%
EPS
−87.4%
Free cash flow
+344.7%
Total debt
−54.7%

Quarter to September 2026, against a year earlier

32.56 0.02 −0.06%
Market cap
$3.4B
P/E
0.0×
Fwd P/E
39.8×
Dividend yield
2.28%
F-score
7/9
Altman Z
2.10
Beneish M
−1.54
Dividend safety
86/100

Harley-Davidson, Inc. (HOG) Price to free cash flow

Alert me on Price to free cash flow

As of 5 November 2026, Harley-Davidson, Inc. (HOG) trades at a price to free cash flow of 10.8×. Over the past ten years it has ranged from 0.0× (September 2026) to 65.4× (June 2026); the current reading is higher than 73% of that period. That is below the Recreational Vehicles industry median of 12.0× and below the Consumer Cyclical sector median of 12.9×.

Price to free cash flow, daily

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Annual newest first

Period Price to free cash flow Change
FY2025 5.9× 29.75%
FY2024 4.6× (51.61%)
FY2023 9.4× (38.47%)
FY2022 15.3× 126.46%
FY2021 6.8× 26.12%
FY2020 5.4× (36.85%)
FY2019 8.5× 49.30%
FY2018 5.7× (49.19%)
FY2017 11.2× (2.82%)
FY2016 11.5× 5.34%

Quarterly newest first

Period Price to free cash flow Change
Sep 2026 8.1× —
Jun 2026 0.0× —
Mar 2026 50.7× 755.84%
Dec 2025 5.9× (31.01%)
43 more quarters

Against its own ten years

Low 0.0× High 65.4×
Ten-year median 8.0×
Current reading's percentile 73

Price to free cash flow against peers

Company Price to free cash flow
DOO BRP Inc. compare 5.6×
WGO Winnebago Industries, Inc. compare 6.3×
LCII LCI Industries compare 8.9×
HOG Harley-Davidson, Inc. 10.8×
BC Brunswick Corporation compare 13.2×
PII Polaris Inc. compare 14.1×
PATK Patrick Industries, Inc. compare 15.8×
MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare 16.0×
THO Thor Industries, Inc. compare 18.3×
Recreational Vehicles industry median 12.0×
Consumer Cyclical sector median 12.9×
Market median 14.1×

What Price to free cash flow is

Price to Free Cash Flow Ratio shows how much investors pay for each dollar of cash a company generates after its capital spending.

Stock Price ÷ ((Operating Cash Flow (TTM) + Property, Plant, Equipment Change (Net) (TTM) + Intangible Assets Change (Net) (TTM)) ÷ (Shares (Basic, Weighted) (latest quarter)))

The full definition of Price to free cash flow →

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