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Sunday 11 October 2026 Export all HOG data to Excel Powerpack

Harley-Davidson, Inc.

HOG Consumer Cyclical Recreational Vehicles

Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024. In the quarter to June 2026, revenue fell 5.86%, EPS fell 14.6%, free cash flow fell 53.2% and total debt fell 67.3%, each against the same quarter a year earlier. Dividend growth for five consecutive years; insiders bought in the last twelve months.

26.90 0.15 +0.56%
Market cap
$2.8B
P/E
16.0×
Fwd P/E
65.6×
Dividend yield
2.76%
F-score
7/9
Altman Z
2.10
Beneish M
−1.54
Dividend safety
86/100
Overview Business Profile Financial Analysis Income Statement Balance Sheet Cash Flow Metrics & Ratios 10-Q 10-K

Harley-Davidson, Inc. (HOG) P/E ratio

Alert me on P/E ratio

As of 9 October 2026, Harley-Davidson, Inc. (HOG) trades at a P/E ratio of 16.0×. Over the past ten years it has ranged from 5.0× (December 2025) to 4,257× (January 2021); the current reading is higher than 87% of that period. That is in line with the Recreational Vehicles industry median of 16.6× and below the Consumer Cyclical sector median of 17.2×.

P/E ratio, daily

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Annual newest first

Period P/E ratio Change
FY2025 7.7× (13.77%)
FY2024 9.0× 21.33%
FY2023 7.4× (9.95%)
FY2022 8.2× (7.89%)
FY2021 8.9× (99.76%)
FY2020 3,670× 26,248.29%
FY2019 13.9× 29.82%
FY2018 10.7× (38.38%)
FY2017 17.4× 13.14%
FY2016 15.4× 23.07%

Quarterly newest first

Period P/E ratio Change
Jun 2026 14.6× 30.33%
Mar 2026 11.2× 44.48%
Dec 2025 7.7× 15.29%
Sep 2025 6.7× (44.58%)
42 more quarters

Against its own ten years

Low 5.0× High 4,257×
Ten-year median 12.5×
Current reading's percentile 87

P/E ratio against peers

Company P/E ratio
BC Brunswick Corporation compare n/m
MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare n/m
PII Polaris Inc. compare n/m
LCII LCI Industries compare 9.0×
PATK Patrick Industries, Inc. compare 13.9×
HOG Harley-Davidson, Inc. 16.0×
WGO Winnebago Industries, Inc. compare 17.2×
THO Thor Industries, Inc. compare 18.8×
DOO BRP Inc. compare 46.5×
Recreational Vehicles industry median 16.6×
Consumer Cyclical sector median 17.2×
Market median 17.9×

What P/E ratio is

Price to Earnings Ratio shows how much investors pay for each dollar of a company’s annual profit per share.

Stock Price ÷ EPS (Basic) (TTM)

The full definition of P/E ratio →

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