stockrowHarley-Davidson, Inc.
HOG Consumer Cyclical Recreational Vehicles
Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.
- Revenue
- −19.3%
- EPS
- −87.4%
- Free cash flow
- +344.7%
- Total debt
- −54.7%
Quarter to September 2026, against a year earlier
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Harley-Davidson, Inc. (HOG) Operating margin
Harley-Davidson, Inc.'s operating margin over the twelve months to 30 September 2026 was −5.63%, down 14.3 percentage points from fiscal 2025 (8.64%). Over the past ten years it has ranged from 0.24% (fiscal 2020) to 19.3% (fiscal 2015); the current reading is higher than 27% of that period. That is below the Recreational Vehicles industry median of −0.16% and below the Consumer Cyclical sector median of 3.88%.
Operating margin, annual
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Annual newest first
| Period | Operating margin | Change (points) |
|---|---|---|
| FY2025 | 8.64% | 0.61 |
| FY2024 | 8.03% | (5.32) |
| FY2023 | 13.4% | (2.45) |
| FY2022 | 15.8% | 0.37 |
| FY2021 | 15.4% | 15.19 |
| FY2020 | 0.24% | (10.12) |
| FY2019 | 10.4% | (2.12) |
| FY2018 | 12.5% | (3.14) |
| FY2017 | 15.6% | (1.83) |
| FY2016 | 17.5% | (1.83) |
Quarterly newest first
| Period | Operating margin | Change (points) |
|---|---|---|
| Sep 2026 | 3.45% | (2.73) |
| Jun 2026 | 6.18% | 4.18 |
| Mar 2026 | 2.00% | 74.77 |
| Dec 2025 | −72.8% | (108.18) |
| 43 more quarters | Free account |
Against its own ten years
Operating margin against peers
| Company | Operating margin |
|---|---|
| LCII LCI Industries compare | 7.57% |
| PATK Patrick Industries, Inc. compare | 6.32% |
| BC Brunswick Corporation compare | 5.69% |
| DOO BRP Inc. compare | 4.21% |
| WGO Winnebago Industries, Inc. compare | 2.45% |
| THO Thor Industries, Inc. compare | 2.05% |
| MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare | −0.32% |
| PII Polaris Inc. compare | −1.79% |
| HOG Harley-Davidson, Inc. | −5.63% |
| Recreational Vehicles industry median | −0.16% |
| Consumer Cyclical sector median | 3.88% |
| Market median | 0.00% |
What Operating margin is
EBIT Margin tells an investor how much operating profit, before interest and taxes, a company keeps from each unit of revenue.
EBIT ÷ Revenue
More on HOG
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement