Sunday 11 October 2026 Export all HOG data to Excel Powerpack

Harley-Davidson, Inc.

HOG Consumer Cyclical Recreational Vehicles

Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024. In the quarter to June 2026, revenue fell 5.86%, EPS fell 14.6%, free cash flow fell 53.2% and total debt fell 67.3%, each against the same quarter a year earlier. Dividend growth for five consecutive years; insiders bought in the last twelve months.

26.90 0.15 +0.56%
Market cap
$2.8B
P/E
16.0×
Fwd P/E
65.6×
Dividend yield
2.76%
F-score
7/9
Altman Z
2.10
Beneish M
−1.54
Dividend safety
86/100
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16
P/E ratio
7.73 8.97 7.39 8.21 8.91 3,670.00 13.93 10.73 17.41 15.39
Piotroski F-Score
7 5 6 7 7 5 5 5 5 5
P/S ratio
0.55 0.76 0.89 1.06 1.09 1.39 1.09 0.99 1.59 1.77
Altman Z-Score
2.10 1.38 1.58 1.62 1.50 1.00 1.49 1.50 1.82 2.05
Altman Z″-Score (non-manufacturers)
4.90 2.36 2.61 2.29 2.08 1.55 1.88 1.82 1.84 2.06
P/FCF ratio
5.93 4.57 9.44 15.34 6.77 5.37 8.50 5.70 11.21 11.54
Beneish M-Score
(1.54) (2.80) (2.47) (2.07) (2.25) (4.07) (2.61) (2.78) (2.67) 5.18
P/Operating CF
16.18 29.74 107.38 (231.92) 115.55 131.29 297.65 67.81 159.93 42.96
Dividend Safety Score
86 — — — — — — — — —
P/B ratio
0.78 1.25 1.59 2.09 2.27 3.26 3.24 3.19 4.86 5.52
EV/Sales
0.52 1.77 1.83 1.99 2.00 2.77 2.31 2.10 2.69 2.76
EV/EBITDA
3.78 13.89 10.29 9.76 9.81 39.93 14.17 11.22 12.72 12.27
EV/FCF
5.62 10.60 19.46 28.81 12.48 10.72 18.04 12.08 19.04 18.06
Current Ratio
2.10 1.40 1.53 1.34 1.36 1.47 1.31 1.25 1.23 1.35
Net Debt/EBITDA
(0.20) 7.91 5.30 4.56 4.49 19.92 7.49 5.93 5.23 4.43
Debt/Equity
0.94 2.20 2.19 2.38 2.70 5.22 4.13 4.28 3.79 3.55
ROE
10.73% 14.21% 22.94% 27.16% 30.40% 0.07% 23.68% 29.38% 27.72% 36.82%
ROA
3.40% 3.79% 5.98% 6.58% 5.64% 0.01% 4.00% 5.15% 5.25% 6.97%
ROIC
7.97% 3.10% 5.57% 6.89% 6.92% 0.08% 4.16% 5.50% 6.81% 8.27%
Return on Tangible Assets
9.21% 20.73% 28.14% 38.89% 34.37% 0.05% 22.86% 29.67% 30.79% 35.08%
Average Days of Receivables
39.98 16.49 16.71 16.00 12.46 12.88 172.35 160.95 157.42 143.73
Earnings Yield
12.93% 11.15% 13.53% 12.18% 11.22% 0.03% 7.18% 9.32% 5.74% 6.50%
Free Cash Flow Yield
16.88% 21.90% 10.60% 6.52% 14.76% 18.62% 11.76% 17.56% 8.92% 8.67%
Free Cash Flow per Share
3.46 6.60 3.85 2.68 5.56 6.83 4.37 5.99 4.64 5.11
Book value per Share
26.29 24.03 22.84 19.64 16.61 11.25 11.49 10.71 10.72 10.69
Free Cash Flow
415.24 867.27 547.48 396.79 855.52 1,046.84 686.83 992.41 798.77 918.08
EV/EBIT
6.04 22.07 13.68 12.57 12.97 1,159.23 22.30 16.80 17.24 15.85
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