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Friday 6 November 2026 Export HOG’s income statement to Excel — free account

Harley-Davidson, Inc.

HOG Consumer Cyclical Recreational Vehicles

Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.

Revenue
−19.3%
EPS
−87.4%
Free cash flow
+344.7%
Total debt
−54.7%

Quarter to September 2026, against a year earlier

32.14 0.44 −1.35%
Market cap
$3.4B
P/E
0.0×
Fwd P/E
39.8×
Dividend yield
2.28%
F-score
7/9
Altman Z
2.10
Beneish M
−1.54
Dividend safety
86/100
Overview
Financials
Income Statement Balance Sheet Cash Flow Metrics & Ratios

Harley-Davidson, Inc. (HOG) P/B ratio

Alert me on P/B ratio

As of 5 November 2026, Harley-Davidson, Inc. (HOG) trades at a P/B ratio of 1.1×. Over the past ten years it has ranged from 0.7× (March 2026) to 5.9× (March 2017); the current reading is higher than 14% of that period. That is above the Recreational Vehicles industry median of 1.0× and below the Consumer Cyclical sector median of 1.7×.

P/B ratio, daily

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Annual newest first

Period P/B ratio Change
FY2025 0.8× (37.84%)
FY2024 1.3× (21.07%)
FY2023 1.6× (24.12%)
FY2022 2.1× (7.75%)
FY2021 2.3× (30.45%)
FY2020 3.3× 0.79%
FY2019 3.2× 1.61%
FY2018 3.2× (34.37%)
FY2017 4.9× (11.97%)
FY2016 5.5× 10.29%

Quarterly newest first

Period P/B ratio Change
Sep 2026 0.8× (1.77%)
Jun 2026 0.8× 14.23%
Mar 2026 0.7× (7.34%)
Dec 2025 0.8× (17.52%)
43 more quarters

Against its own ten years

Low 0.7× High 5.9×
Ten-year median 2.7×
Current reading's percentile 15

P/B ratio against peers

Company P/B ratio
WGO Winnebago Industries, Inc. compare 0.8×
MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare 0.9×
THO Thor Industries, Inc. compare 1.0×
HOG Harley-Davidson, Inc. 1.1×
LCII LCI Industries compare 1.7×
PATK Patrick Industries, Inc. compare 2.3×
BC Brunswick Corporation compare 3.1×
PII Polaris Inc. compare 4.4×
DOO BRP Inc. compare 19.8×
Recreational Vehicles industry median 1.0×
Consumer Cyclical sector median 1.7×
Market median 1.7×

What P/B ratio is

Price to Book Value tells an investor how much the market pays for a company’s shares relative to the accounting net worth that belongs to common shareholders.

Stock Price ÷ (Common Equity (Total) (latest quarter) ÷ Shares (Basic, Weighted) (latest quarter))

The full definition of P/B ratio →

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