Harley-Davidson, Inc.
HOG Consumer Cyclical Recreational Vehicles
Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.
- Revenue
- −19.3%
- EPS
- −87.4%
- Free cash flow
- +344.7%
- Total debt
- −54.7%
Quarter to September 2026, against a year earlier
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Harley-Davidson, Inc. (HOG) Shares outstanding
Harley-Davidson, Inc.'s shares outstanding at the end of fiscal 2025 was $121.3M, down 8.34% from $132.3M in fiscal 2024. At the end of the quarter to 30 September 2026 it was $106.6M. Over the past ten years it has ranged from $121.3M (fiscal 2025) to $203.7M (fiscal 2015) — the current reading is the lowest in ten years. Harley-Davidson, Inc. ranks 2nd of 18 Recreational Vehicles companies by shares outstanding.
Shares outstanding, annual
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Annual newest first
| Period | Shares outstanding | Change |
|---|---|---|
| FY2025 | $121.3M | (8.34%) |
| FY2024 | $132.3M | (8.83%) |
| FY2023 | $145.1M | (2.84%) |
| FY2022 | $149.4M | (3.63%) |
| FY2021 | $155.0M | 0.70% |
| FY2020 | $153.9M | (2.47%) |
| FY2019 | $157.8M | (5.23%) |
| FY2018 | $166.5M | (3.72%) |
| FY2017 | $172.9M | (4.21%) |
| FY2016 | $180.5M | (11.37%) |
Quarterly newest first
| Period | Shares outstanding | Change |
|---|---|---|
| Sep 2026 | $106.6M | (1.82%) |
| Jun 2026 | $108.6M | (1.99%) |
| Mar 2026 | $110.8M | (8.65%) |
| Dec 2025 | $121.3M | (0.34%) |
| 43 more quarters | Free account |
Against its own ten years
Shares outstanding against peers
| Company | Shares outstanding |
|---|---|
| HOG Harley-Davidson, Inc. | $106.6M |
| DOO BRP Inc. compare | $72.8M |
| BC Brunswick Corporation compare | $65.1M |
| PII Polaris Inc. compare | $58.5M |
| THO Thor Industries, Inc. compare | $52.6M |
| PATK Patrick Industries, Inc. compare | $32.7M |
| WGO Winnebago Industries, Inc. compare | $28.4M |
| LCII LCI Industries compare | $24.4M |
| MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare | $17.2M |
What Shares outstanding is
Shares (Diluted, Weighted) tells an investor how many shares a company’s earnings are spread across once potential new shares are counted.
Reported line item
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- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
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