Brunswick Corporation (BC) vs Harley-Davidson, Inc. (HOG)
Brunswick Corporation and Harley-Davidson, Inc. are both Recreational Vehicles companies. Brunswick Corporation is the larger, with a market value of $4.3B against $2.7B — 1.6× the size. Brunswick Corporation has negative trailing earnings, so its P/E is not meaningful; Harley-Davidson, Inc. trades at 15.1×. Brunswick Corporation grew revenue faster over the last twelve months: 10.5% against −5.25%. Harley-Davidson, Inc. has the higher net margin (4.78% vs −1.53%) and the higher return on invested capital (3.85% vs −0.37%). Both pay a dividend; Harley-Davidson, Inc. yields more (2.13% vs 1.98%). Across the 21 metrics below, Harley-Davidson, Inc. leads on 17 and Brunswick Corporation on 4.
Valuation
Profitability
| Metric | BC | HOG | Recreational Vehicles median |
|---|---|---|---|
| Gross margin | 25.58% | 26.89% | 22.03% |
| Operating margin | (0.37%) | 5.03% | 0.17% |
| Net margin | (1.53%) | 4.78% | (0.15%) |
| Free cash flow margin | 6.33% | (3.14%) | 4.02% |
| Return on equity | (4.80%) | 6.31% | 0.16% |
| Return on assets | (1.52%) | 2.10% | 0.10% |
| Return on invested capital | (0.37%) | 3.85% | 0.16% |
Growth
Health
Dividend
Size
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