stockrowHarley-Davidson, Inc.
HOG Consumer Cyclical Recreational Vehicles
Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.
- Revenue
- −19.3%
- EPS
- −87.4%
- Free cash flow
- +344.7%
- Total debt
- −54.7%
Quarter to September 2026, against a year earlier
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Harley-Davidson, Inc. (HOG) Return on equity
Harley-Davidson, Inc.'s return on equity over the twelve months to 30 September 2026 was 0.00%, down 10.7 percentage points from fiscal 2025 (10.7%). Over the past ten years it has ranged from 0.07% (fiscal 2020) to 36.8% (fiscal 2016); the current reading is higher than 18% of that period. That is in line with the Recreational Vehicles industry median of 0.00% and below the Consumer Cyclical sector median of 3.20%.
Return on equity, annual
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Annual newest first
| Period | Return on equity | Change (points) |
|---|---|---|
| FY2025 | 10.7% | (3.48) |
| FY2024 | 14.2% | (8.73) |
| FY2023 | 22.9% | (4.22) |
| FY2022 | 27.2% | (3.24) |
| FY2021 | 30.4% | 30.33 |
| FY2020 | 0.07% | (23.61) |
| FY2019 | 23.7% | (5.70) |
| FY2018 | 29.4% | 1.66 |
| FY2017 | 27.7% | (9.10) |
| FY2016 | 36.8% | 5.14 |
Against its own ten years
Return on equity against peers
| Company | Return on equity |
|---|---|
| DOO BRP Inc. compare | 28.2% |
| LCII LCI Industries compare | 14.1% |
| THO Thor Industries, Inc. compare | 4.15% |
| WGO Winnebago Industries, Inc. compare | 2.80% |
| HOG Harley-Davidson, Inc. | 0.00% |
| BC Brunswick Corporation compare | 0.00% |
| PATK Patrick Industries, Inc. compare | 0.00% |
| MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare | −0.59% |
| PII Polaris Inc. compare | −20.6% |
| Recreational Vehicles industry median | 0.00% |
| Consumer Cyclical sector median | 3.20% |
| Market median | 0.51% |
What Return on equity is
ROE shows how much profit a company earns for its shareholders on the equity they have in the business.
Annual: Net Income Allotted to Shareholders ÷ Average Common Equity; TTM: Net Income Allotted to Shareholders ÷ Average Common Equity (latest quarter)
More on HOG
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement