Harley-Davidson, Inc. (HOG) vs Thor Industries, Inc. (THO)
Harley-Davidson, Inc. and Thor Industries, Inc. are both Recreational Vehicles companies. Thor Industries, Inc. is the larger, with a market value of $3.7B against $2.7B — 1.4× the size. Harley-Davidson, Inc. trades at the lower P/E: 15.1× against 21.2×. Thor Industries, Inc. grew revenue faster over the last twelve months: 0.30% against −5.25%. Harley-Davidson, Inc. has the higher net margin (4.78% vs 1.85%) and the higher return on invested capital (3.85% vs 2.65%). Both pay a dividend; Harley-Davidson, Inc. yields more (2.13% vs 1.21%). Across the 22 metrics below, Harley-Davidson, Inc. leads on 15 and Thor Industries, Inc. on 7.
Valuation
Profitability
| Metric | HOG | THO | Recreational Vehicles median |
|---|---|---|---|
| Gross margin | 26.89% | 12.62% | 22.03% |
| Operating margin | 5.03% | 2.05% | 0.17% |
| Net margin | 4.78% | 1.85% | (0.15%) |
| Free cash flow margin | (3.14%) | 2.46% | 4.02% |
| Return on equity | 6.31% | 4.15% | 0.16% |
| Return on assets | 2.10% | 2.53% | 0.10% |
| Return on invested capital | 3.85% | 2.65% | 0.16% |
Growth
Health
Dividend
Size
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