stockrowHarley-Davidson, Inc.
HOG Consumer Cyclical Recreational Vehicles
Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.
- Revenue
- −19.3%
- EPS
- −87.4%
- Free cash flow
- +344.7%
- Total debt
- −54.7%
Quarter to September 2026, against a year earlier
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Harley-Davidson, Inc. (HOG) Free cash flow margin
Harley-Davidson, Inc.'s free cash flow margin over the twelve months to 30 September 2026 was 7.83%, down 1.4 percentage points from fiscal 2025 (9.28%). Over the past ten years it has ranged from 6.89% (fiscal 2022) to 25.8% (fiscal 2020); the current reading is higher than 18% of that period. That is above the Recreational Vehicles industry median of 5.37% and above the Consumer Cyclical sector median of 3.20%.
Free cash flow margin, annual
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Annual newest first
| Period | Free cash flow margin | Change (points) |
|---|---|---|
| FY2025 | 9.28% | (7.44) |
| FY2024 | 16.7% | 7.34 |
| FY2023 | 9.38% | 2.49 |
| FY2022 | 6.89% | (9.14) |
| FY2021 | 16.0% | (9.79) |
| FY2020 | 25.8% | 13.01 |
| FY2019 | 12.8% | (4.55) |
| FY2018 | 17.4% | 3.22 |
| FY2017 | 14.1% | (1.17) |
| FY2016 | 15.3% | 1.30 |
Against its own ten years
Free cash flow margin against peers
| Company | Free cash flow margin |
|---|---|
| DOO BRP Inc. compare | 12.7% |
| LCII LCI Industries compare | 7.93% |
| HOG Harley-Davidson, Inc. | 7.83% |
| BC Brunswick Corporation compare | 6.79% |
| MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare | 6.41% |
| WGO Winnebago Industries, Inc. compare | 5.55% |
| PATK Patrick Industries, Inc. compare | 5.18% |
| PII Polaris Inc. compare | 3.47% |
| THO Thor Industries, Inc. compare | 2.46% |
| Recreational Vehicles industry median | 5.37% |
| Consumer Cyclical sector median | 3.20% |
| Market median | 0.00% |
What Free cash flow margin is
Free Cash Flow Margin tells an investor how much of each sale turns into cash the company keeps after paying for investment in its assets.
(Operating Cash Flow + Property, Plant, Equipment Change (Net) + Intangible Assets Change (Net)) ÷ Revenue
More on HOG
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement