Harley-Davidson, Inc.

HOG Consumer Cyclical Recreational Vehicles

Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.

Revenue
−19.3%
EPS
−87.4%
Free cash flow
+344.7%
Total debt
−54.7%

Quarter to September 2026, against a year earlier

32.56 2.03 −5.87%
Market cap
$3.4B
P/E
0.0×
Fwd P/E
39.8×
Dividend yield
2.28%
F-score
7/9
Altman Z
2.10
Beneish M
−1.54
Dividend safety
86/100

Harley-Davidson, Inc. (HOG) EV/EBITDA

Alert me on EV/EBITDA

As of 5 November 2026, Harley-Davidson, Inc. (HOG) trades at a EV/EBITDA of 8.7×. Over the past ten years it has ranged from 3.1× (March 2026) to 43.1× (January 2021); the current reading is higher than 12% of that period. That is below the Recreational Vehicles industry median of 10.0× and below the Consumer Cyclical sector median of 9.8×.

EV/EBITDA, daily

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Annual newest first

Period EV/EBITDA Change
FY2025 3.8× (72.78%)
FY2024 13.9× 35.00%
FY2023 10.3× 5.44%
FY2022 9.8× (0.54%)
FY2021 9.8× (75.43%)
FY2020 39.9× 181.84%
FY2019 14.2× 26.22%
FY2018 11.2× (11.78%)
FY2017 12.7× 3.74%
FY2016 12.3× 17.46%

Quarterly newest first

Period EV/EBITDA Change
Sep 2026 6.7× (4.93%)
Jun 2026 7.0× 28.20%
Mar 2026 5.5× 44.33%
Dec 2025 3.8× (55.12%)
43 more quarters

Against its own ten years

Low 3.1× High 43.1×
Ten-year median 11.4×
Current reading's percentile 12

EV/EBITDA against peers

Company EV/EBITDA
LCII LCI Industries compare 7.3×
HOG Harley-Davidson, Inc. 8.7×
PATK Patrick Industries, Inc. compare 9.1×
WGO Winnebago Industries, Inc. compare 9.8×
DOO BRP Inc. compare 9.9×
THO Thor Industries, Inc. compare 10.1×
BC Brunswick Corporation compare 24.8×
MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare 29.4×
PII Polaris Inc. compare 44.0×
Recreational Vehicles industry median 10.0×
Consumer Cyclical sector median 9.8×
Market median 10.9×

What EV/EBITDA is

Enterprise Value over EBITDA tells an investor how the market values a whole company, with debt added and cash taken off, against its operating earnings.

((Stock Price × Shares (Basic, Weighted) (latest quarter)) + (Long Term Debt (Total) (latest quarter) + Current Part of Debt (latest quarter)) − Cash & Short Term Investments (latest quarter)) ÷ EBITDA (TTM)

The full definition of EV/EBITDA →

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