Harley-Davidson, Inc.
HOG Consumer Cyclical Recreational Vehicles
Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.
- Revenue
- −19.3%
- EPS
- −87.4%
- Free cash flow
- +344.7%
- Total debt
- −54.7%
Quarter to September 2026, against a year earlier
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Harley-Davidson, Inc. (HOG) EV/EBITDA
As of 5 November 2026, Harley-Davidson, Inc. (HOG) trades at a EV/EBITDA of 8.7×. Over the past ten years it has ranged from 3.1× (March 2026) to 43.1× (January 2021); the current reading is higher than 12% of that period. That is below the Recreational Vehicles industry median of 10.0× and below the Consumer Cyclical sector median of 9.8×.
EV/EBITDA, daily
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Annual newest first
| Period | EV/EBITDA | Change |
|---|---|---|
| FY2025 | 3.8× | (72.78%) |
| FY2024 | 13.9× | 35.00% |
| FY2023 | 10.3× | 5.44% |
| FY2022 | 9.8× | (0.54%) |
| FY2021 | 9.8× | (75.43%) |
| FY2020 | 39.9× | 181.84% |
| FY2019 | 14.2× | 26.22% |
| FY2018 | 11.2× | (11.78%) |
| FY2017 | 12.7× | 3.74% |
| FY2016 | 12.3× | 17.46% |
Quarterly newest first
| Period | EV/EBITDA | Change |
|---|---|---|
| Sep 2026 | 6.7× | (4.93%) |
| Jun 2026 | 7.0× | 28.20% |
| Mar 2026 | 5.5× | 44.33% |
| Dec 2025 | 3.8× | (55.12%) |
| 43 more quarters | Free account |
Against its own ten years
EV/EBITDA against peers
| Company | EV/EBITDA |
|---|---|
| LCII LCI Industries compare | 7.3× |
| HOG Harley-Davidson, Inc. | 8.7× |
| PATK Patrick Industries, Inc. compare | 9.1× |
| WGO Winnebago Industries, Inc. compare | 9.8× |
| DOO BRP Inc. compare | 9.9× |
| THO Thor Industries, Inc. compare | 10.1× |
| BC Brunswick Corporation compare | 24.8× |
| MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare | 29.4× |
| PII Polaris Inc. compare | 44.0× |
| Recreational Vehicles industry median | 10.0× |
| Consumer Cyclical sector median | 9.8× |
| Market median | 10.9× |
What EV/EBITDA is
Enterprise Value over EBITDA tells an investor how the market values a whole company, with debt added and cash taken off, against its operating earnings.
((Stock Price × Shares (Basic, Weighted) (latest quarter)) + (Long Term Debt (Total) (latest quarter) + Current Part of Debt (latest quarter)) − Cash & Short Term Investments (latest quarter)) ÷ EBITDA (TTM)
More on HOG
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement