stockrowHarley-Davidson, Inc.
HOG Consumer Cyclical Recreational Vehicles
Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.
- Revenue
- −19.3%
- EPS
- −87.4%
- Free cash flow
- +344.7%
- Total debt
- −54.7%
Quarter to September 2026, against a year earlier
Follow HOG
Alert me
Harley-Davidson, Inc. (HOG) Return on assets
Harley-Davidson, Inc.'s return on assets over the twelve months to 30 September 2026 was −1.48%, down 4.9 percentage points from fiscal 2025 (3.40%). Over the past ten years it has ranged from 0.01% (fiscal 2020) to 7.71% (fiscal 2015); the current reading is higher than 18% of that period. That is below the Recreational Vehicles industry median of 0.00% and below the Consumer Cyclical sector median of 1.47%.
Return on assets, annual
Embed this chart
Annual newest first
| Period | Return on assets | Change (points) |
|---|---|---|
| FY2025 | 3.40% | (0.39) |
| FY2024 | 3.79% | (2.19) |
| FY2023 | 5.98% | (0.60) |
| FY2022 | 6.58% | 0.94 |
| FY2021 | 5.64% | 5.63 |
| FY2020 | 0.01% | (3.99) |
| FY2019 | 4.00% | (1.15) |
| FY2018 | 5.15% | (0.10) |
| FY2017 | 5.25% | (1.72) |
| FY2016 | 6.97% | (0.74) |
Against its own ten years
Return on assets against peers
| Company | Return on assets |
|---|---|
| LCII LCI Industries compare | 6.24% |
| PATK Patrick Industries, Inc. compare | 4.19% |
| BC Brunswick Corporation compare | 3.89% |
| THO Thor Industries, Inc. compare | 2.53% |
| DOO BRP Inc. compare | 1.81% |
| WGO Winnebago Industries, Inc. compare | 1.62% |
| MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare | −0.44% |
| HOG Harley-Davidson, Inc. | −1.48% |
| PII Polaris Inc. compare | −3.98% |
| Recreational Vehicles industry median | 0.00% |
| Consumer Cyclical sector median | 1.47% |
| Market median | 0.00% |
What Return on assets is
ROA tells an investor how much profit a company earns for shareholders from the assets it uses to run its business.
Annual: Net Income Allotted to Shareholders ÷ Average Assets; TTM: Net Income Allotted to Shareholders ÷ Average Assets (latest quarter)
More on HOG
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement