stockrowHarley-Davidson, Inc.
HOG Consumer Cyclical Recreational Vehicles
Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.
- Revenue
- −19.3%
- EPS
- −87.4%
- Free cash flow
- +344.7%
- Total debt
- −54.7%
Quarter to September 2026, against a year earlier
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Harley-Davidson, Inc. (HOG) Net margin
Harley-Davidson, Inc.'s net margin over the twelve months to 30 September 2026 was −3.31%, down 10.9 percentage points from fiscal 2025 (7.57%). Over the past ten years it has ranged from 0.03% (fiscal 2020) to 12.9% (fiscal 2022); the current reading is higher than 18% of that period. That is below the Recreational Vehicles industry median of −1.59% and below the Consumer Cyclical sector median of 2.12%.
Net margin, annual
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Annual newest first
| Period | Net margin | Change (points) |
|---|---|---|
| FY2025 | 7.57% | (1.21) |
| FY2024 | 8.78% | (3.33) |
| FY2023 | 12.1% | (0.77) |
| FY2022 | 12.9% | 0.70 |
| FY2021 | 12.2% | 12.15 |
| FY2020 | 0.03% | (7.87) |
| FY2019 | 7.90% | (1.40) |
| FY2018 | 9.30% | 0.06 |
| FY2017 | 9.24% | (2.30) |
| FY2016 | 11.5% | (1.01) |
Quarterly newest first
| Period | Net margin | Change (points) |
|---|---|---|
| Sep 2026 | 3.95% | (2.54) |
| Jun 2026 | 6.49% | 4.38 |
| Mar 2026 | 2.11% | 58.40 |
| Dec 2025 | −56.3% | (84.44) |
| 43 more quarters | Free account |
Against its own ten years
Net margin against peers
| Company | Net margin |
|---|---|
| LCII LCI Industries compare | 4.99% |
| BC Brunswick Corporation compare | 3.69% |
| PATK Patrick Industries, Inc. compare | 3.38% |
| THO Thor Industries, Inc. compare | 1.85% |
| WGO Winnebago Industries, Inc. compare | 1.28% |
| DOO BRP Inc. compare | 1.26% |
| MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare | −0.48% |
| PII Polaris Inc. compare | −2.70% |
| HOG Harley-Davidson, Inc. | −3.31% |
| Recreational Vehicles industry median | −1.59% |
| Consumer Cyclical sector median | 2.12% |
| Market median | 1.06% |
What Net margin is
Net Profit Margin tells an investor how much of each unit of revenue ends up as profit for shareholders after all costs, interest and taxes.
Net Income Allotted to Shareholders ÷ Revenue
More on HOG
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement