stockrowHarley-Davidson, Inc.
HOG Consumer Cyclical Recreational Vehicles
Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.
- Revenue
- −19.3%
- EPS
- −87.4%
- Free cash flow
- +344.7%
- Total debt
- −54.7%
Quarter to September 2026, against a year earlier
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Harley-Davidson, Inc. (HOG) Revenue
Harley-Davidson, Inc.'s revenue for fiscal 2025 was $4.5B, down 13.8% from $5.2B in fiscal 2024. Over the twelve months to 30 September 2026 it was $4.0B. Over the past ten years it has ranged from $4.1B (fiscal 2020) to $6.0B (fiscal 2016); the current reading is higher than 18% of that period. Harley-Davidson, Inc. ranks 6th of 18 Recreational Vehicles companies by revenue.
Revenue, annual
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Annual newest first
| Period | Revenue | Change |
|---|---|---|
| FY2025 | $4.5B | (13.76%) |
| FY2024 | $5.2B | (11.13%) |
| FY2023 | $5.8B | 1.41% |
| FY2022 | $5.8B | 7.85% |
| FY2021 | $5.3B | 31.62% |
| FY2020 | $4.1B | (24.38%) |
| FY2019 | $5.4B | (6.21%) |
| FY2018 | $5.7B | 1.23% |
| FY2017 | $5.6B | (5.82%) |
| FY2016 | $6.0B | 0.02% |
Quarterly newest first
| Period | Revenue | Change |
|---|---|---|
| Sep 2026 | $1.1B | (12.01%) |
| Jun 2026 | $1.2B | 4.94% |
| Mar 2026 | $1.2B | 136.32% |
| Dec 2025 | $496.2M | (62.99%) |
| 43 more quarters | Free account |
Against its own ten years
Revenue against peers
| Company | Revenue |
|---|---|
| THO Thor Industries, Inc. compare | $9.6B |
| PII Polaris Inc. compare | $7.6B |
| DOO BRP Inc. compare | $6.7B |
| BC Brunswick Corporation compare | $5.7B |
| LCII LCI Industries compare | $4.0B |
| HOG Harley-Davidson, Inc. | $4.0B |
| PATK Patrick Industries, Inc. compare | $3.9B |
| WGO Winnebago Industries, Inc. compare | $2.7B |
| MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare | $348.9M |
What Revenue is
Revenue tells an investor how much a company brought in from selling its goods and services over a period, before any costs are taken out.
Reported line item
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- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement