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Friday 6 November 2026 Export HOG’s income statement to Excel — free account

Harley-Davidson, Inc.

HOG Consumer Cyclical Recreational Vehicles

Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024.

Revenue
−19.3%
EPS
−87.4%
Free cash flow
+344.7%
Total debt
−54.7%

Quarter to September 2026, against a year earlier

32.56 2.03 −5.87%
Market cap
$3.4B
P/E
0.0×
Fwd P/E
39.8×
Dividend yield
2.28%
F-score
7/9
Altman Z
2.10
Beneish M
−1.54
Dividend safety
86/100
Overview
Financials
Income Statement Balance Sheet Cash Flow Metrics & Ratios

Harley-Davidson, Inc. (HOG) P/S ratio

Alert me on P/S ratio

As of 5 November 2026, Harley-Davidson, Inc. (HOG) trades at a P/S ratio of 0.8×. Over the past ten years it has ranged from 0.4× (April 2020) to 2.3× (January 2015); the current reading is higher than 29% of that period. That is above the Recreational Vehicles industry median of 0.6× and above the Consumer Cyclical sector median of 0.7×.

P/S ratio, daily

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Annual newest first

Period P/S ratio Change
FY2025 0.6× (27.97%)
FY2024 0.8× (13.75%)
FY2023 0.9× (16.28%)
FY2022 1.1× (2.62%)
FY2021 1.1× (21.69%)
FY2020 1.4× 27.29%
FY2019 1.1× 10.16%
FY2018 1.0× (37.64%)
FY2017 1.6× (10.22%)
FY2016 1.8× 15.09%

Quarterly newest first

Period P/S ratio Change
Sep 2026 0.6× 4.60%
Jun 2026 0.6× 17.64%
Mar 2026 0.5× (6.29%)
Dec 2025 0.6× (23.76%)
43 more quarters

Against its own ten years

Low 0.4× High 2.3×
Ten-year median 1.1×
Current reading's percentile 31

P/S ratio against peers

Company P/S ratio
WGO Winnebago Industries, Inc. compare 0.3×
THO Thor Industries, Inc. compare 0.5×
PII Polaris Inc. compare 0.5×
LCII LCI Industries compare 0.6×
PATK Patrick Industries, Inc. compare 0.7×
DOO BRP Inc. compare 0.7×
HOG Harley-Davidson, Inc. 0.8×
BC Brunswick Corporation compare 0.9×
MCFT MASTERCRAFT BOAT HOLDINGS, INC. compare 1.0×
Recreational Vehicles industry median 0.6×
Consumer Cyclical sector median 0.7×
Market median 1.9×

What P/S ratio is

Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.

(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)

The full definition of P/S ratio →

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