Harley-Davidson, Inc. (HOG) vs MASTERCRAFT BOAT HOLDINGS, INC. (MCFT)

Harley-Davidson, Inc. and MASTERCRAFT BOAT HOLDINGS, INC. are both Recreational Vehicles companies. Harley-Davidson, Inc. is the larger, with a market value of $2.7B against $495.8M — 5.4× the size. MASTERCRAFT BOAT HOLDINGS, INC. has negative trailing earnings, so its P/E is not meaningful; Harley-Davidson, Inc. trades at 15.1×. MASTERCRAFT BOAT HOLDINGS, INC. grew revenue faster over the last twelve months: 22.8% against −5.25%. Harley-Davidson, Inc. has the higher net margin (4.78% vs −0.48%) and the higher return on invested capital (3.85% vs −0.21%). Across the 20 metrics below, Harley-Davidson, Inc. leads on 15 and MASTERCRAFT BOAT HOLDINGS, INC. on 5.

Valuation

Metric HOG MCFT Recreational Vehicles median
P/E 15.15 n/m 17.55
P/S 0.63 1.01 0.53
P/B 0.86 0.93 0.91
Price to free cash flow n/m 15.79 10.77
EV/EBITDA 7.25 28.98 9.09
EV/Sales 0.71 1.04 0.63
Earnings yield 6.60% (0.10%) 0.15%
Free cash flow yield (4.97%) 6.33% 6.30%

Profitability

Metric HOG MCFT Recreational Vehicles median
Gross margin 26.89% 22.87% 22.03%
Operating margin 5.03% (0.32%) 0.17%
Net margin 4.78% (0.48%) (0.15%)
Free cash flow margin (3.14%) 6.41% 4.02%
Return on equity 6.31% (0.59%) 0.16%
Return on assets 2.10% (0.44%) 0.10%
Return on invested capital 3.85% (0.21%) 0.16%

Growth

Metric HOG MCFT Recreational Vehicles median
Revenue growth (TTM) (5.25%) 22.77% 4.05%
EPS growth (last fiscal year) (19.19%) (123.26%) —
Revenue growth, 5-year CAGR 1.99% (5.62%) 4.29%
Net income growth, 5-year CAGR 204.31% 0.00% 0.00%

Health

Metric HOG MCFT Recreational Vehicles median
Debt to equity 0.72 0.00 0.48
Current ratio 1.90 1.56 1.81
Net debt to EBITDA (0.20) (3.50) 0.53

Dividend

Metric HOG MCFT Recreational Vehicles median
Dividend yield 2.13% — 1.87%
Payout ratio 0.12 0.00 0.05

Size

Metric HOG MCFT Recreational Vehicles median
Market cap 2.66b 495.79m 628.11m

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