Harley-Davidson, Inc. (HOG) vs MASTERCRAFT BOAT HOLDINGS, INC. (MCFT)
Harley-Davidson, Inc. and MASTERCRAFT BOAT HOLDINGS, INC. are both Recreational Vehicles companies. Harley-Davidson, Inc. is the larger, with a market value of $2.7B against $495.8M — 5.4× the size. MASTERCRAFT BOAT HOLDINGS, INC. has negative trailing earnings, so its P/E is not meaningful; Harley-Davidson, Inc. trades at 15.1×. MASTERCRAFT BOAT HOLDINGS, INC. grew revenue faster over the last twelve months: 22.8% against −5.25%. Harley-Davidson, Inc. has the higher net margin (4.78% vs −0.48%) and the higher return on invested capital (3.85% vs −0.21%). Across the 20 metrics below, Harley-Davidson, Inc. leads on 15 and MASTERCRAFT BOAT HOLDINGS, INC. on 5.
Valuation
Profitability
| Metric | HOG | MCFT | Recreational Vehicles median |
|---|---|---|---|
| Gross margin | 26.89% | 22.87% | 22.03% |
| Operating margin | 5.03% | (0.32%) | 0.17% |
| Net margin | 4.78% | (0.48%) | (0.15%) |
| Free cash flow margin | (3.14%) | 6.41% | 4.02% |
| Return on equity | 6.31% | (0.59%) | 0.16% |
| Return on assets | 2.10% | (0.44%) | 0.10% |
| Return on invested capital | 3.85% | (0.21%) | 0.16% |
Growth
Health
Dividend
Size
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