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HubSpot, Inc. HUBS

Technology — Software Application
Cash Flow Champion (5y) Insider Buys (last 12m)
Growth Flags show if company had growth for consecutive years ,
Insider Buys alert about insiders buying in the last 12 month

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Insider Decisions

Total buys
2.79
Total sells
30.38
in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy — — — — — — — 3 — — 1 —
Sell 3 2 1 1 2 1 1 2 1 1 2 1
Insider Ownership
5.28%

Capital & Financial Ratios

Market Cap
11,510.00
Revenue
3,449.00
Net Income
146.85
Free Cash Flow
657.89
Net Debt
(1,337.94)
Current Ratio
1.38
Debt/Equity
0.00
P/E ratio
76.37
P/S ratio
3.17
P/B ratio
6.60
Past 5Y EPS Growth
(16.37%)
This Y EPS Growth
37.05%
Next Y EPS Growth
26.83%
Next 5Y EPS Growth
27.67%
in millions of $

Dividends

Payout Ratio
0.00
Annual Dividend Rate
—
Annual Dividend Yield
—
total individual payouts
2025 ‡‡‡
2024 ‡‡‡
2023 ‡‡‡
2022 ‡‡‡
2021 ‡‡‡
2020 ‡‡‡
2019 ‡‡‡
2017 ‡‡‡
predictions in italic, special payouts not included in total or ratios

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 1,388.23 2,069.50 1,703.79 1,337.94
Receivables 295.30 334.83 419.15 378.36
Inventory — — — —
Other — — — —
1,871.54 2,633.60 2,449.74 2,127.49
2023 2024 2025 Q'26
Payables 9.11 3.65 24.76 25.98
ST’ Debt — — — —
Other — — — —
942.01 1,573.40 1,467.47 1,543.65
in millions of $

Compound Annual Growth

10y 5y 3y
Sales ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Cash Flow ‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Earnings ‡‡‡ ‡‡‡ ‡‡‡
Book Value ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡

Revenue

Mar Jun Sep Dec Year
’26 881.00 911.74 — —
—
’25 714.14 760.87 809.52 846.75
3,131.27
’24 617.41 637.23 669.72 703.18
2,627.54
’23 501.62 529.14 557.56 581.91
2,170.23
’22 395.60 421.76 443.96 469.66
1,730.97
’21 281.37 310.79 339.20 369.31
1,300.66
’20 198.97 203.61 228.39 252.07
883.03
in millions of $

Operating Cash Flow

Mar Jun Sep Dec Year
’26 198.83 222.76 — —
—
’25 161.57 164.36 187.36 247.43
760.72
’24 127.09 117.83 159.54 194.14
598.60
’23 81.07 76.54 89.05 104.31
350.97
’22 82.23 40.92 60.06 89.97
273.17
’21 62.70 38.19 42.65 95.18
238.73
’20 23.01 (33.69) 38.67 60.93
88.91
in millions of $

Free Cash Flow

Mar Jun Sep Dec Year
’26 148.54 163.15 — —
—
’25 117.80 112.65 142.49 203.72
576.65
’24 99.57 88.19 124.77 157.27
469.79
’23 62.64 49.19 60.51 78.38
250.72
’22 62.56 12.38 35.53 70.93
181.40
’21 51.39 22.33 26.78 76.36
176.86
’20 7.14 (47.88) 25.33 45.45
30.04
in millions of $

EPS

Mar Jun Sep Dec Year
’26 0.62 0.86 — —
—
’25 (0.42) (0.06) 0.31 1.04
0.86
’24 0.12 (0.28) 0.16 0.09
0.09
’23 (0.78) (2.39) (0.11) (0.27)
(3.53)
’22 (0.20) (1.18) (0.65) (0.32)
(2.35)
’21 (0.50) (0.53) (0.29) (0.35)
(1.66)
’20 (0.41) (0.67) (0.49) (0.34)
(1.90)

Target Price Range

High
‡‡‡‡‡
‡‡‡‡‡
Average
‡‡‡‡‡
‡‡‡‡‡
Low
‡‡‡‡‡
‡‡‡‡‡

Recommendation Rating

2.2
1
Buy
2
3
Hold
4
5
Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 245.03 267.99 434.84 344.41 — — —
Low Price
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 659.24 593.53 762.47 881.13 — — —
High Price
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7,433 7,663 8,246 8,882 — — —
Employees
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.23 0.28 0.32 0.35 — — —
Revenue/Emp
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,730.97 2,170.23 2,627.54 3,131.27 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 82.21% 84.41% 85.03% 83.76% — — —
Gross Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (98.45) (150.57) 28.68 69.46 ‡‡‡‡‡ — —
EBT
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (5.69%) (6.94%) 1.09% 2.22% ‡‡‡ ‡‡‡ ‡‡‡
EBT Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (107.35) (164.51) 4.63 45.91 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Net Income
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 51.05 31.75 47.16 96.40 — — —
Depreciation
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 36.01 43.51 51.34 59.69 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ (2.35) (3.53) 0.09 0.88 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Earnings/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 5.68 7.04 11.70 14.50 ‡‡‡ — —
Cash Flow/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (1.91) (2.01) (2.52) (3.51) ‡‡‡ ‡‡‡ ‡‡‡
Capex/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 3.77 5.03 9.18 10.99 — — —
Free CF/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 20.64 26.75 37.29 39.39 ‡‡‡‡‡ — —
Book Value/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 48.07 49.88 51.18 52.46 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Shares
‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ 0.00 0.00 6,967.70 461.26 ‡‡‡‡ ‡‡‡‡ ‡‡‡‡
PE Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 8.05 12.59 13.57 6.72 ‡‡‡ ‡‡‡ ‡‡‡
PS Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 14.04 20.48 18.69 10.19 ‡‡‡ ‡‡‡ ‡‡‡
PB Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7.52 12.18 12.97 6.33 ‡‡‡ ‡‡‡‡ ‡‡‡‡
EV/Sales
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 71.72 109.77 72.56 34.47 — — —
EV/FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 273.17 350.97 598.60 760.72 ‡‡‡ ‡‡‡ ‡‡‡
Op' Cash Flow
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (91.77) (100.25) (128.81) (184.06) ‡‡‡‡‡ ‡‡‡‡‡ —
Capex
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 181.40 250.72 469.79 576.65 ‡‡‡‡‡ — —
FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 992.95 929.53 1,060.20 982.26 — — —
Working Cap'
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 490.23 456.21 — — — — —
Total Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (922.46) (932.03) (2,069.49) (1,703.79) — — —
Net Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 992.22 1,334.35 1,908.29 2,066.24 — — —
Sh' Equity
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (4.55%) (5.86%) 0.13% 1.20% ‡‡‡‡ — —
ROA
‡‡‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (92.15%) (31.21%) 0.00% 1.27% — — —
ROIC
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (11.51%) (14.14%) 0.29% 2.31% ‡‡‡‡‡ — —
ROE
predictions in italic, sparklines do not include predictions

Analyst Commentary (Summary)

HubSpot (HUBS) has delivered explosive revenue growth, compounding at 28% CAGR from $271 million in 2016 to $2.63 billion in 2024, driven by CRM expansion and AI integrations, with revenue per employee doubling to $319,000 amid operational leverage. Profitability has pivoted sharply: after cumulative losses exceeding $700 million, 2024 marked $46 million net income, $9.18 FCF per share (up 83% YoY), and ROE surging to 23% projected for 2025. Gross margins hover near 84-85%, supporting forecasts of $3.13 billion revenue in 2025 (19% growth), decelerating to 16% by 2028.

Yet, the stock trades at a discount to fundamentals—down 70% from 2024 highs near recent lows, with forward EV/Sales compressing to 6x versus 23x peaks—despite analyst targets implying up to 162% upside on EPS exploding from $0.09 to $7.16 by 2028. Insider caution flags risks: $66 million in sells through 2026, zero buys, echoing pre-correction patterns in peers like Zoom.

This data signals a maturing cash machine in a consolidating CRM market, potentially undervalued at current levels if execution holds amid AI competition and macro pressures—prime for dips, but patience advised. Dive into the full analysis for quantitative models and historical parallels.

Read full commentary →

HubSpot, Inc. (HUBS) Latest News

News by impact score

Fine-tune

18 Sep

4 www.marketbeat.com, 2:02 PM
HubSpot unveils AI agent strategy and lifts 2030 margin targets at analyst day. AI strategy launch plus raised long-term margins mark major strategic move that can shift company trajectory and investor views.

3 www.mediapost.com, 12:22 PM
HubSpot automates large-scale advertising strategy shifts for clients. Ad automation tools may improve HubSpot operational efficiency and client offerings.

3 , 9:29 AM
RBC states HubSpot's hybrid monetization and AI product suite could support durable growth. RBC endorsement of monetization and AI strategies indicates moderate effects on HubSpot growth trajectory and investor views.

17 Sep

4 , 3:13 AM
HubSpot unveils Breeze Assistant and an autonomous smart CRM. Launch of Breeze Assistant and autonomous smart CRM marks major product innovation with potential to shift HubSpot's competitive trajectory.

16 Sep

4 , 9:30 AM
HubSpot made its most foundational product release, providing teams with a new way to work and achieve 3x better outcomes. Foundational product release represents major strategic move with potential to significantly alter HubSpot trajectory and investor sentiment.

4 , 9:30 AM
HubSpot and OpenAI deepen partnership to bring AI transformation to every SMB. Deepening OpenAI partnership enables HubSpot to integrate advanced AI across its platform, strengthening competitive position and growth in SMB market.

3 , 9:34 AM
HubSpot reports strong cash flow growth, prompting questions on whether the momentum will persist. Strong cash flow growth may influence HubSpot financial performance and investor views but remains subject to broader factors.

15 Sep

3 www.trefis.com, 3:26 PM
HubSpot faces slowing cash generation, raising doubts on whether its CRM stock can sustain a $260 valuation. Cooling cash flows directly pressure HubSpot's valuation sustainability and near-term market perception.

11 Sep

4 thehustle.videonest.co, 1:33 AM
HubSpot faces a downfall mirroring the king of canned foods, pointing to severe challenges ahead for the company. Title signals major negative trajectory shift for HubSpot's market position and performance.

3 , 11:51 AM
RBC Capital Markets states HubSpot execution milestones could serve as positive catalyst for the company. Analyst view on execution milestones may moderately influence HubSpot market sentiment and trajectory.

4 Sep

3 , 11:30 AM
HubSpot shares rose 26% since the latest earnings report on stronger-than-expected results and continued growth in marketing and sales software demand. Positive earnings momentum supports near-term revenue growth but does not indicate transformative shifts in HubSpot's competitive position.

26 Aug

3 , 1:32 PM
HubSpot, Inc. (HUBS) records gains from strong subscription growth, with questions raised over whether the momentum can continue. Subscription growth provides moderate positive signal for HubSpot financial performance without indicating transformative shifts.

21 Aug

4 myfirstmillion.videonest.co, 3:30 PM
HubSpot sustains 17% compounding growth for 17 years while generating $500M quarterly revenue via a business model compared to a 1990s nerdy card game. HubSpot's described 17-year streak of 17% compounding and $500M quarterly run rate signals major trajectory and investor sentiment shifts.

18 Aug

3 www.trefis.com, 12:16 PM
HubSpot generates substantial cash from CRM operations while its shares trade at discounted valuations. Positive cash flow emphasis at reduced valuations supports moderately improved investor sentiment toward HubSpot.

3 , 9:54 AM
Analyst cites three factors that could speed up mergers and acquisitions in the technology sector, with implications for companies like HubSpot. Potential M&A acceleration in tech could influence HubSpot's strategic options and market position.

13 Aug

3 , 10:05 PM
HubSpot's Q2 earnings call featured five notable analyst questions on revenue growth, AI features, sales efficiency, and competitive positioning. Q2 earnings call analyst questions offer moderate insight into strategic priorities and investor concerns that can affect near-term sentiment.

3 , 6:12 PM
HubSpot cut its guidance, leaving the stock trading above fair value. Guidance cut signals reduced near-term growth expectations and sustains valuation pressure on HubSpot shares.

3 , 12:15 PM
HubSpot beat Q2 earnings expectations. Slower buying cycles raise questions on whether AI growth can offset the slowdown and sustain momentum. Q2 earnings beat alongside slower buying cycles points to moderate effects on financial performance and market trajectory.

3 , 12:14 PM
HubSpot stock shows continued growth amid valuation pressures, leaving investors to weigh buy, hold or wait decisions on the company's shares. Valuation pressure balanced against growth creates moderate effects on near-term investor sentiment and stock trajectory.

3 , 10:29 AM
HubSpot (HUBS) is recommended as the single growth stock to add to portfolios while two other stocks are advised against due to inferior growth prospects and market positioning. Stock selection analysis may shift near-term investor sentiment around HubSpot but does not involve major company events or operational changes.

12 Aug

4 transcript www.fool.com, 8:30 PM
HubSpot (HUBS) released its Q2 2026 earnings call transcript covering financial results and outlook. Earnings call details directly shape investor views on financial trajectory and guidance.

8 Aug

4 www.fool.com, 10:01 AM
HubSpot cut its quarterly customer growth forecast to 5,000, prompting questions on the stock's value in three years. Cut to growth forecast signals slower expansion and pressures HubSpot valuation and investor sentiment.

3 www.marketbeat.com, 9:04 AM
HubSpot reported Q2 results with revenue growth, customer additions and margin details during its earnings call, alongside updated full-year guidance and product roadmap comments. Quarterly earnings updates typically move short-term sentiment and guidance revisions but rarely shift long-term company trajectory.

7 Aug

3 , 10:15 AM
HubSpot cut guidance, with analysis indicating the stock could be 39% undervalued on current valuation metrics. Guidance cut signals slower growth that may affect financial expectations and near-term sentiment.

6 Aug

4 , 12:58 PM
HubSpot's Q2 earnings call highlighted the company's pivot to AI alongside ongoing budget pressures. AI pivot marks a major strategic shift with potential to significantly alter HubSpot's trajectory and market positioning.

4 www.fool.com, 11:22 AM
HubSpot stock is plummeting today on disappointing quarterly results and reduced forward guidance that signal slower growth. Missed targets and lowered outlook directly pressure revenue trajectory and investor sentiment.

4 investorshub.advfn.com, 10:09 AM
HubSpot shares plunge as cautious revenue outlook overshadows second-quarter beat. Cautious revenue guidance raises growth concerns that directly pressure stock performance and future expectations.

3 , 7:55 PM
HubSpot review and preview signals that recent gains may prove temporary amid shifting conditions. Cautionary outlook on HubSpot sustainability may temper near-term sentiment without altering core trajectory.

3 , 11:42 AM
HubSpot missed Q2 targets and lowered guidance, prompting Morgan Stanley to project growth reacceleration beyond 2026. Q2 miss and guidance cut point to short-term pressure on financial results while long-term reacceleration offsets some effects.

3 stocktwits.com, 11:25 AM
HubSpot shares plunge toward their largest single-day drop in more than 10 years as Wall Street analysts place the company in a 'penalty box' until growth rates improve. Analyst warnings on HubSpot growth trigger sharp stock decline and temporary market sentiment shift.
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