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Prudential Financial, Inc. PRU

Indexes indicate stock being part of an index ,
Growth Flags show if company had growth for consecutive years ,
Insider Buys alert about insiders buying in the last 12 month

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Get access to target analyst prices, predictions, compound annual growth rates and more than four years of historical data.

Insider Decisions

Total buys
0.17
Total sells
9.15
in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy 3
Sell 1 2 1 1
Insider Ownership
0.61%

Capital & Financial Ratios

Market Cap
40,690.00
Revenue
64,765.00
Net Income
4,066.00
Free Cash Flow
10,969.00
Net Debt
5,456.00
Current Ratio
0.12
Debt/Equity
0.65
P/E ratio
10.66
P/S ratio
0.63
P/B ratio
1.28
Past 5Y EPS Growth
(5.79%)
This Y EPS Growth
(0.28%)
Next Y EPS Growth
3.42%
Next 5Y EPS Growth
3.92%
in millions of $

Dividends

Payout Ratio
0.90
Annual Dividend Rate
5.00
Annual Dividend Yield
4.76%
total individual payouts
2028 ‡‡‡‡‡
2027 ‡‡‡‡‡
2026 5.60
2025 5.40
2024 5.20
2023 5.00
2022 4.80
2021 4.60
2020 4.40
2019 4.00
2018 3.60
2017 3.00
2016 2.80
predictions in italic, special payouts not included in total or ratios

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 19,419.00 18,497.00 19,712.00 15,162.00
Receivables 27,311.00 37,680.00 44,077.00 44,218.00
Inventory
Other
46,730.00 56,177.00 63,789.00 59,380.00
2023 2024 2025 Q'26
Payables 289,010.00 285,996.00 285,758.00 280,808.00
ST’ Debt 618.00 953.00 1,443.00 955.00
Other 147,018.00 166,254.00 191,307.00 202,223.00
436,646.00 453,203.00 478,508.00 483,986.00
in millions of $

Compound Annual Growth

10y 5y 3y
Sales ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Cash Flow ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Earnings ‡‡‡‡‡ ‡‡‡ ‡‡‡
Book Value ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡

Revenue

Mar Jun Sep Dec Year
’26 15,526.00 15,661.00
’25 13,470.00 13,726.00 17,888.00 15,690.00
60,774.00
’24 23,509.00 14,883.00 19,490.00 12,523.00
70,405.00
’23 17,045.00 13,498.00 8,352.00 15,084.00
53,979.00
’22 11,855.00 11,392.00 20,201.00 13,433.00
56,881.00
’21 16,952.00 15,917.00 21,641.00 16,737.00
71,247.00
’20 13,464.00 12,115.00 15,425.00 16,029.00
57,033.00
in millions of $

Operating Cash Flow

Mar Jun Sep Dec Year
’26 1,008.00 2,346.00
’25 (2,506.00) 1,162.00 4,296.00 3,319.00
6,271.00
’24 5,221.00 (146.00) 1,105.00 2,322.00
8,502.00
’23 1,343.00 1,224.00 2,840.00 1,103.00
6,510.00
’22 1.00 1,501.00 4,278.00 (622.00)
5,158.00
’21 (3,297.00) 4,359.00 5,417.00 3,333.00
9,812.00
’20 14,766.00 (1,287.00) (598.00) (4,513.00)
8,368.00
in millions of $

Free Cash Flow

Mar Jun Sep Dec Year
’26 1,008.00 2,346.00
’25 (2,506.00) 1,162.00 4,296.00 3,319.00
6,271.00
’24 5,221.00 (146.00) 1,105.00 2,322.00
8,502.00
’23 1,343.00 1,224.00 2,840.00 1,103.00
6,510.00
’22 1.00 1,501.00 4,278.00 (622.00)
5,158.00
’21 (3,297.00) 4,359.00 5,417.00 3,333.00
9,812.00
’20 14,766.00 (1,287.00) (598.00) (4,513.00)
8,368.00
in millions of $

EPS

Mar Jun Sep Dec Year
’26 1.68 2.80
’25 1.96 1.48 4.01 2.55
9.99
’24 3.12 3.28 1.24 (0.17)
7.50
’23 3.93 1.38 (2.23) 3.61
6.74
’22 (0.10) (1.53) (0.78) (1.53)
(3.93)
’21 6.98 5.40 3.90 3.13
19.51
’20 (0.70) (6.12) 3.70 2.03
(1.00)

Target Price Range

High
‡‡‡‡‡
‡‡‡‡‡
Average
‡‡‡‡‡
‡‡‡‡‡
Low
‡‡‡‡‡
‡‡‡‡

Recommendation Rating

3.4
1
Buy
2
3
Hold
4
5
Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 85.46 75.37 100.60 90.38
Low Price
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 124.22 107.31 130.55 123.88
High Price
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 39,854 40,658 38,196 36,824
Employees
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.43 1.33 1.84 1.65
Revenue/Emp
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 56,881.00 53,979.00 70,405.00 60,774.00 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 24.04% 33.34% 25.57% 31.93%
Gross Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (1,892.00) 3,072.00 3,209.00 4,656.00
EBT
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (3.33%) 5.69% 4.56% 7.66% ‡‡‡ ‡‡‡ ‡‡‡
EBT Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (1,675.00) 2,508.00 2,846.00 3,732.00 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Net Income
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,020.00 107.00 383.00 128.00
Depreciation
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 152.78 148.50 196.94 172.75 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue/Sh
‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ (3.93) 6.76 7.50 10.05 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡
Earnings/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 13.85 17.91 23.78 17.83 ‡‡‡‡
Cash Flow/Sh
‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ 0.00 0.00 0.00 0.00 ‡‡‡ ‡‡‡ ‡‡‡
Capex/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 13.85 17.91 23.78 17.83
Free CF/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 84.74 77.33 78.84 93.20 ‡‡‡‡
Book Value/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 372.30 363.50 357.50 351.80 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Shares
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡ ‡‡‡‡‡ 0.00 15.61 15.87 11.22 ‡‡‡‡ ‡‡‡‡ ‡‡‡‡
PE Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.65 0.70 0.60 0.65 ‡‡‡ ‡‡‡ ‡‡‡
PS Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.17 1.35 1.50 1.21 ‡‡‡ ‡‡‡ ‡‡‡
PB Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.71 0.71 0.63 0.66 ‡‡‡‡ ‡‡‡‡ ‡‡‡‡
EV/Sales
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7.85 5.85 5.18 6.43
EV/FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 5,158.00 6,510.00 8,502.00 6,271.00 ‡‡‡ ‡‡‡ ‡‡‡
Op' Cash Flow
‡‡‡‡‡
Capex
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 5,158.00 6,510.00 8,502.00 6,271.00 ‡‡‡‡‡
FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (367,661.00) (389,916.00) (397,026.00) (414,719.00)
Working Cap'
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 20,683.00 19,500.00 20,140.00 20,299.00
Total Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 3,432.00 81.00 1,643.00 587.00
Net Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 31,548.00 28,110.00 28,187.00 32,787.00
Sh' Equity
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (0.20%) 0.35% 0.37% 0.47%
ROA
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (3.38%) 6.81% 6.72% 8.72%
ROIC
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (3.50%) 8.34% 9.69% 11.73%
ROE
predictions in italic, sparklines do not include predictions

Analyst Commentary (Summary)

Prudential Financial (PRU) has endured a rollercoaster decade in the insurance arena, with revenues swinging wildly from a $71.2 billion peak in 2021 to a pandemic-and-bear-market low of $54 billion in 2023—yet 2024 forecasts scream rebound to $70.4 billion, a 30% surge fueled by normalizing rates juicing investment spreads and premium flows. Profitability echoes this resilience: EPS poised to rocket 73% to $13.01 in 2025 from $7.50 levels, pushing ROE toward 12% and signaling mid-teens equity returns if markets cooperate. But here’s the rub—analyst targets whisper just 8% upside on average, with bulls dreaming 23% on annuity tailwinds and bears slashing to -10% amid recession shadows.

Beneath the balance sheet fortress—low net debt at $1.6 billion, free cash flow per share at $23.78 supporting juicy 4-5% dividends—lurks cyclical fragility: equity-heavy portfolios cratered in 2022, BVPS halved since 2020, and efficiency gains mask fintech predators like Lemonade nipping at heels. Stock trades at a dirt-cheap forward P/E of 8x and PS ratios under 1x, undervalued versus peers if rate hikes persist, yet it lags the very fundamentals it’s tethered to.

Insider net selling raises eyebrows amid this “cautious optimism,” while risks like prolonged high rates sparking policy lapses or equity volatility gutting PGIM’s $1.4 trillion AUM loom large. Consensus eyes 10-12% total returns in a higher-for-longer world, but contrarians beware: PRU’s fate hinges on macro stars aligning perfectly—dive deeper to see if this dividend aristocrat is primed for glory or another gut-wrenching dip.

Prudential Financial, Inc. (PRU) Latest News

News by impact score

Fine-tune

19 Sep

4 , 4:13 PM
Prudential Financial is exiting emerging markets, confirmed by a $185 million sale of related assets. The $185 million sale marks Prudential's full withdrawal from emerging markets and will reshape its geographic focus and earnings profile.

3 , 7:09 PM
Prudential Financial plans to sell a stake, potentially causing its stock to trade at a discount. Stake sale plan creates downward pressure on valuation and short-term market sentiment without fundamentally altering company operations.

18 Sep

3 , 10:28 AM
Higher interest rates will increase returns on Prudential Financial's investment portfolio. Higher rates will lift returns on Prudential Financial's large fixed-income holdings and improve earnings.

3 , 9:00 AM
Prudential Financial, Inc. (PRU) is selling its stake in Alexforbes. Sale of Alexforbes stake releases capital and reduces Prudential's international holdings exposure.

17 Sep

4 www.marketbeat.com, 4:02 AM
Prudential Financial announces a $3 billion capital rotation, PGIM growth initiatives, and a $750 million cost reduction plan. Major capital reallocation, asset management growth targets, and large-scale cost cuts represent strategic shifts that can materially reshape profitability and investor outlook.

13 Sep

4 www.marketbeat.com, 2:01 AM
Prudential Financial targets $3B capital boost and $750M savings through strategic overhaul. Major capital raise and cost savings targets represent significant strategic shifts that could alter Prudential's financial trajectory and investor outlook.

3 Sep

3 , 11:09 PM
Prudential Financial issued targeted long-term debt and beat earnings expectations, with direct implications for shareholder value through improved financial positioning and potential returns. Debt issuance paired with earnings beat indicates strategic moves that moderately influence financial performance and investor sentiment without fundamentally altering company trajectory.

27 Aug

3 www.marketbeat.com, 7:02 AM
Prudential Financial reported H1 earnings call highlights covering financial results and operational updates for the first half. H1 earnings updates deliver financial metrics that moderately shift near-term investor views and trading.

24 Aug

3 , 9:00 AM
Employees demand personalized workplace benefits tailored to real life rather than standardized programs, per Prudential Financial. Shift toward customized benefits may prompt Prudential product adjustments in its core employee insurance segment.

17 Aug

3 , 9:00 AM
Prudential launches Protection IUL, expanding its indexed universal life insurance lineup with added flexibility for customers. New IUL product expands core insurance offerings and may lift competitive stance without major shifts in overall trajectory.

11 Aug

4 , 11:33 AM
Prudential Financial shifts strategy to core markets, targets margin expansion, and pursues operational streamlining after Q2. Strategy shift to core markets with margin expansion and streamlining will likely alter Prudential's trajectory and investor sentiment.

10 Aug

3 , 2:54 AM
Prudential Financial, Inc. (PRU) presents FY26 results during investor webinar. FY26 results webinar delivers financial performance data directly impacting PRU stock valuation and outlook.

9 Aug

4 , 3:16 AM
Prudential Financial beat earnings expectations and announced a nearly $500 million share buyback program. Earnings beat plus large buyback signals strong results and directly supports stock valuation and sentiment.

8 Aug

3 transcript www.marketbeat.com, 10:03 PM
Prudential Financial Q2 earnings call highlighted financial results, strategic initiatives, and forward guidance impacting operations and investor outlook. Q2 earnings updates deliver financial and strategy details with moderate effects on performance and sentiment.

5 Aug

4 , 7:01 PM
Prudential Financial Inc reported record group insurance results during its Q2 2026 earnings call. Record group insurance results indicate strong performance likely to boost revenue and investor sentiment for PRU.

3 , 10:50 AM
Prudential Financial beat Q2 earnings estimates driven by strength in PGIM and international operations. Q2 earnings beat signals positive financial performance with moderate effects on near-term outlook.

3 transcript app.moby.co, 8:30 AM
Prudential Financial, Inc. (PRU) held Q2 2026 earnings call covering financial results and outlook. Quarterly earnings updates moderately influence financial performance views and near-term sentiment.

3 , 7:22 AM
Prudential and HSBC shares tumbled following reports of potential insurance tax changes in China. Possible China tax shifts may pressure Prudential profitability in a key market without altering core trajectory.

4 Aug

3 , 9:30 PM
Prudential Financial reported Q2 earnings with key metrics detailing financial performance, operational results and comparisons to prior periods. Q2 earnings metrics directly affect near-term stock valuation and investor views on Prudential's results.

3 , 7:00 PM
Prudential Financial beat Q2 earnings and revenue estimates. Quarterly earnings beats can lift near-term stock sentiment but rarely shift long-term company trajectory.

3 , 4:18 PM
Prudential Financial, Inc. announced its second quarter 2026 results. Quarterly earnings releases typically drive short-term stock moves without altering long-term strategy.

17 Jul

3 , 9:10 AM
Prudential Financial reports stronger earnings and advances in pension risk transfers, directly shaping investor outcomes and company trajectory. Stronger earnings and pension risk transfers moderately influence Prudential's financial performance and market positioning.

16 Jul

3 , 11:28 PM
Prudential Financial (PRU) reported an earnings beat, yet questions about its valuation continue to affect investor perceptions and market reaction. Earnings beat signals short-term positive performance while persistent valuation doubts cap potential upside.

5 Jul

3 , 6:52 PM
Prudential Financial maintains strong dividend payments while facing mixed analyst ratings on its stock performance and outlook. Mixed analyst views combined with dividend strength point to moderate effects on near-term investor sentiment and valuation.

4 Jul

4 www.fool.com, 2:35 PM
Persistent higher interest rates are boosting profitability for life insurers including Prudential Financial and MetLife through improved investment returns and margins. Higher-for-longer rates directly enhance Prudential's investment income and earnings trajectory as a major life insurer.

1 Jul

3 , 9:00 AM
PGIM adds quarterly outcome periods to its growing lineup of buffer ETFs. ETF product update strengthens PGIM asset management offerings with moderate competitive impact.

18 Jun

3 , 6:13 PM
Prudential Financial reported Q1 earnings placed alongside results from peer life insurance companies for performance comparison. Q1 earnings comparison offers moderate insight into financial performance without signaling major strategic changes.

15 Jun

3 , 6:45 AM
PGIM announces strategic enhancements to its equity ETF platform. ETF platform upgrades may moderately increase asset inflows for PRU's investment unit.

7 Jun

3 Simply Wall St., 1:07 PM
Prudential launched Elevate Annuities and issued junior notes, raising questions over a potential shift in its investment narrative. New annuity products and notes issue may moderately affect financial performance and market positioning.

3 Simply Wall St., 11:11 AM
Prudential Elevate targets IMO channel to adapt retirement product strategy amid evolving market dynamics. Targeting IMO channel via Elevate reflects a strategic distribution shift likely to produce moderate effects on retirement segment performance and positioning.

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