Prudential Financial, Inc.

PRU Financial Insurance Life

Prudential Financial, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $60.8 billion, down 13.7% from fiscal 2024.

Revenue
+14.1%
EPS
+88.6%
Free cash flow
+101.9%
Total debt
+2.97%

Quarter to June 2026, against a year earlier

116.45 0.42 −0.36%
Market cap
$40.3B
P/E
10.5×
Fwd P/E
10.7×
Dividend yield
4.76%
F-score
8/9
Altman Z
n/a
Beneish M
n/a
Dividend safety
n/a

Prudential Financial, Inc. (PRU) revenue by segment, product and region

Where the money comes from and where it goes

Fiscal 2025: revenue by regions, and margins
UNITED STATES 36,801 60.55%
Japan 13,487 22.19%
Other Countries 10,486 17.25%
Gross margin 31.93%
Operating margin 7.66%
Pre-tax margin 7.66%

Revenue by segment $m

Line FY2010 FY2009 FY2008
Financial Services Businesses 31,328 27,321 21,931
Closed Block 7,086 5,245 7,059
Eliminations (197) (186) —
Revenue 38,217 32,380 28,990

Revenue by region $m

Line FY2025 FY2024 FY2023
UNITED STATES 36,801 48,568 31,031
Japan 13,487 13,760 15,538
Other Countries 10,486 8,077 7,410
Revenue 60,774 70,405 53,979

Operating figures as reported in each quarter’s results release or filing

Figure Quarter Latest A year before Change
Affiliated Q3 FY2026 $546.0B — —
Annualized New Business Premiums Q2 FY2026 $73.0M — —
Ending account value, net Q2 FY2026 $362.7B — —
Gross additions, excluding money market Q3 FY2026 $16.8B — —
Gross additions, excluding money market Q3 FY2026 $19.9B — —
Gross additions, excluding money market Q3 FY2026 $22.3B — —
Institutional customers - Third Party Q3 FY2026 $663.0B — —
Net additions (withdrawals), excluding money market Q3 FY2026 $1.5B — —
Net additions (withdrawals), excluding realizations, distributions and money market Q3 FY2026 −$3.0B — —
Net additions (withdrawals), excluding realizations, distributions and money market Q3 FY2026 $3.1B — —
Net flows Q2 FY2026 $220.0M — —
Parent company highly liquid assets Q2 FY2026 $4.2B — —
Retail customers - Third Party Q3 FY2026 $282.3B — —
Sales and additions Q2 FY2026 $6.8B — —
Total assets under management Q3 FY2026 $1.64T $1.61T +1.87%
Total PGIM assets managed Q3 FY2026 $1.49T $1.47T +1.45%

As each company reports them in its 10-K and 10-Q filings, in US dollars. Where a later filing recast a year's segments, the year is shown as recast; a period whose breakdown does not add up to the company's revenue is left out.