Prudential Financial, Inc.

PRU Financial Insurance Life

Prudential Financial, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $60.8 billion, down 13.7% from fiscal 2024.

Revenue
−24.6%
EPS
−0.52%
Free cash flow
−8.45%
Total debt
+2.71%

Quarter to September 2026, against a year earlier

122.35 4.28 −3.38%
Market cap
$42.3B
P/E
11.0×
Fwd P/E
10.7×
Dividend yield
4.54%
F-score
8/9
Altman Z
n/a
Beneish M
n/a
Dividend safety
n/a

Prudential Financial, Inc. (PRU) Gross margin

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Prudential Financial, Inc.'s gross margin over the twelve months to 30 September 2026 was 33.6%, up 1.7 percentage points from fiscal 2025 (31.9%). Over the past ten years it has ranged from 24.0% (fiscal 2022) to 37.8% (fiscal 2021); the current reading is higher than 45% of that period. That is above the Insurance Life industry median of 30.0% and below the Financial sector median of 70.1%.

Gross margin, annual

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Annual newest first

Period Gross margin Change (points)
FY2025 31.9% 6.36
FY2024 25.6% (7.77)
FY2023 33.3% 9.30
FY2022 24.0% (13.79)
FY2021 37.8% 10.11
FY2020 27.7% (4.43)
FY2019 32.2% 1.90
FY2018 30.3% (3.23)
FY2017 33.5% 0.54
FY2016 32.9% (3.48)

Quarterly newest first

Period Gross margin Change (points)
Sep 2026 37.5% 2.64
Jun 2026 34.9% 4.89
Mar 2026 30.0% (2.80)
Dec 2025 32.8% 0.57
43 more quarters

Against its own ten years

Low 24.0% High 37.8%
Ten-year median 32.2%
Current reading's percentile 86

Gross margin against peers

Company Gross margin
AFL Aflac Incorporated compare 51.9%
GL Globe Life Inc. compare 40.6%
PRU Prudential Financial, Inc. 33.6%
UNM Unum Group compare 30.8%
MET MetLife, Inc. compare 24.7%
JXN Jackson Financial Inc. compare 23.5%
PRI Primerica, Inc. compare 0.00%
LNC Lincoln National Corporation compare 0.00%
PUK Prudential Public Limited Company compare 0.00%
Insurance Life industry median 30.0%
Financial sector median 70.1%
Market median 45.1%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

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