Prudential Financial, Inc.

PRU Financial Insurance Life

Prudential Financial, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $60.8 billion, down 13.7% from fiscal 2024. In the quarter to June 2026, revenue grew 14.1%, EPS grew 88.6%, free cash flow grew 101.9% and total debt rose 2.97%, each against the same quarter a year earlier. Member of the S&P 500; dividend growth for ten consecutive years; insiders bought in the last twelve months.

115.91 0.44 −0.38%
Market cap
$40.1B
P/E
10.4×
Fwd P/E
9.3×
Dividend yield
4.79%
F-score
8/9
Altman Z
n/a
Beneish M
n/a
Dividend safety
n/a

Prudential Financial, Inc. (PRU) P/B ratio

Alert me on P/B ratio

As of 16 October 2026, Prudential Financial, Inc. (PRU) trades at a P/B ratio of 1.3×. Over the past ten years it has ranged from 0.2× (March 2020) to 2.4× (November 2022); the current reading is higher than 83% of that period. That is above the Insurance Life industry median of 1.1× and in line with the Financial sector median of 1.2×.

P/B ratio, daily

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Annual newest first

Period P/B ratio Change
FY2025 1.2× (19.43%)
FY2024 1.5× 11.17%
FY2023 1.4× 15.18%
FY2022 1.2× 75.38%
FY2021 0.7× 47.77%
FY2020 0.5× (23.93%)
FY2019 0.6× (14.27%)
FY2018 0.7× (23.20%)
FY2017 0.9× (9.29%)
FY2016 1.0× 13.66%

Quarterly newest first

Period P/B ratio Change
Jun 2026 1.2× 11.39%
Mar 2026 1.1× (13.23%)
Dec 2025 1.2× 7.93%
Sep 2025 1.1× (8.59%)
42 more quarters

Against its own ten years

Low 0.2× High 2.4×
Ten-year median 0.9×
Current reading's percentile 81

P/B ratio against peers

Company P/B ratio
PUK Prudential Public Limited Company compare n/m
LNC Lincoln National Corporation compare 0.7×
JXN Jackson Financial Inc. compare 0.9×
PRU Prudential Financial, Inc. 1.3×
UNM Unum Group compare 1.4×
AFL Aflac Incorporated compare 2.0×
GL Globe Life Inc. compare 2.1×
MET MetLife, Inc. compare 2.3×
PRI Primerica, Inc. compare 3.5×
Insurance Life industry median 1.1×
Financial sector median 1.2×
Market median 1.7×

What P/B ratio is

Price to Book Value tells an investor how much the market pays for a company’s shares relative to the accounting net worth that belongs to common shareholders.

Stock Price ÷ (Common Equity (Total) (latest quarter) ÷ Shares (Basic, Weighted) (latest quarter))

The full definition of P/B ratio →

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