Prudential Financial, Inc.

PRU Financial Insurance Life

Prudential Financial, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $60.8 billion, down 13.7% from fiscal 2024. In the quarter to June 2026, revenue grew 14.1%, EPS grew 88.6%, free cash flow grew 101.9% and total debt rose 2.97%, each against the same quarter a year earlier. Member of the S&P 500; dividend growth for ten consecutive years; insiders bought in the last twelve months.

115.91 0.44 −0.38%
Market cap
$40.1B
P/E
10.4×
Fwd P/E
9.3×
Dividend yield
4.79%
F-score
8/9
Altman Z
n/a
Beneish M
n/a
Dividend safety
n/a

Prudential Financial, Inc. (PRU) Return on assets

Alert me on Return on assets

Prudential Financial, Inc.'s return on assets over the twelve months to 30 June 2026 was 0.51%, up 0.0 percentage points from fiscal 2025 (0.47%). Over the past ten years it has ranged from −0.20% (fiscal 2022) to 0.97% (fiscal 2017); the current reading is higher than 45% of that period. That is below the Insurance Life industry median of 0.67% and below the Financial sector median of 1.18%.

Return on assets, annual

Embed this chart

Annual newest first

Period Return on assets Change (points)
FY2025 0.47% 0.10
FY2024 0.37% 0.02
FY2023 0.35% 0.55
FY2022 −0.20% (1.14)
FY2021 0.94% 0.98
FY2020 −0.04% (0.53)
FY2019 0.49% 0.00
FY2018 0.49% (0.48)
FY2017 0.97% 0.40
FY2016 0.57% (0.17)

Against its own ten years

Low −0.20% High 0.97%
Ten-year median 0.49%
Current reading's percentile 45

Return on assets against peers

Company Return on assets
PRI Primerica, Inc. compare 5.38%
AFL Aflac Incorporated compare 4.04%
GL Globe Life Inc. compare 3.95%
UNM Unum Group compare 1.11%
LNC Lincoln National Corporation compare 0.55%
PRU Prudential Financial, Inc. 0.51%
MET MetLife, Inc. compare 0.47%
JXN Jackson Financial Inc. compare 0.02%
PUK Prudential Public Limited Company compare 0.00%
Insurance Life industry median 0.67%
Financial sector median 1.18%
Market median 0.00%

What Return on assets is

ROA tells an investor how much profit a company earns for shareholders from the assets it uses to run its business.

Annual: Net Income Allotted to Shareholders ÷ Average Assets; TTM: Net Income Allotted to Shareholders ÷ Average Assets (latest quarter)

The full definition of Return on assets →

More on PRU