Prudential Financial, Inc.

PRU Financial Insurance Life

Prudential Financial, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $60.8 billion, down 13.7% from fiscal 2024.

Revenue
−24.6%
EPS
−0.52%
Free cash flow
−8.45%
Total debt
+2.71%

Quarter to September 2026, against a year earlier

119.33 3.13 −2.56%
Market cap
$42.3B
P/E
11.0×
Fwd P/E
10.7×
Dividend yield
4.54%
F-score
8/9
Altman Z
n/a
Beneish M
n/a
Dividend safety
n/a

Prudential Financial, Inc. (PRU) Return on assets

Alert me on Return on assets

Prudential Financial, Inc.'s return on assets over the twelve months to 30 September 2026 was 0.50%, up 0.0 percentage points from fiscal 2025 (0.47%). Over the past ten years it has ranged from −0.20% (fiscal 2022) to 0.97% (fiscal 2017); the current reading is higher than 45% of that period. That is in line with the Insurance Life industry median of 0.50% and below the Financial sector median of 1.15%.

Return on assets, annual

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Annual newest first

Period Return on assets Change (points)
FY2025 0.47% 0.10
FY2024 0.37% 0.02
FY2023 0.35% 0.55
FY2022 −0.20% (1.14)
FY2021 0.94% 0.98
FY2020 −0.04% (0.53)
FY2019 0.49% 0.00
FY2018 0.49% (0.48)
FY2017 0.97% 0.40
FY2016 0.57% (0.17)

Against its own ten years

Low −0.20% High 0.97%
Ten-year median 0.49%
Current reading's percentile 45

Return on assets against peers

Company Return on assets
PRI Primerica, Inc. compare 5.45%
AFL Aflac Incorporated compare 2.99%
LNC Lincoln National Corporation compare 0.76%
PRU Prudential Financial, Inc. 0.50%
MET MetLife, Inc. compare 0.47%
UNM Unum Group compare 0.39%
JXN Jackson Financial Inc. compare 0.24%
GL Globe Life Inc. compare 0.00%
PUK Prudential Public Limited Company compare 0.00%
Insurance Life industry median 0.50%
Financial sector median 1.15%
Market median 0.00%

What Return on assets is

ROA tells an investor how much profit a company earns for shareholders from the assets it uses to run its business.

Annual: Net Income Allotted to Shareholders ÷ Average Assets; TTM: Net Income Allotted to Shareholders ÷ Average Assets (latest quarter)

The full definition of Return on assets →

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