Lincoln National Corporation (LNC) vs Prudential Financial, Inc. (PRU)

• Lincoln National Corporation LNC 39.47 ▼ −5.12%
• Prudential Financial, Inc. PRU 122.35 ▼ −3.38%

Lincoln National Corporation and Prudential Financial, Inc. are both Insurance Life companies. Prudential Financial, Inc. is the larger, with a market value of $42.3B against $7.5B — 5.6× the size. Lincoln National Corporation trades at the lower P/E: 2.4× against 11.0×. Lincoln National Corporation grew revenue faster over the last twelve months: 10.4% against 4.80%. Lincoln National Corporation has the higher net margin (15.7% vs 6.45%) and the lower return on invested capital (0.00% vs 10.4%). Both pay a dividend; Lincoln National Corporation yields more (4.56% vs 4.54%). Across the 21 metrics below, Lincoln National Corporation leads on 11 and Prudential Financial, Inc. on 10.