Lincoln National Corporation (LNC) vs Prudential Financial, Inc. (PRU)

Lincoln National Corporation and Prudential Financial, Inc. are both Insurance Life companies. Prudential Financial, Inc. is the larger, with a market value of $41.0B against $7.9B — 5.2× the size. Lincoln National Corporation trades at the lower P/E: 3.5× against 10.8×. Prudential Financial, Inc. grew revenue faster over the last twelve months: 9.38% against 7.91%. Lincoln National Corporation has the higher net margin (11.7% vs 6.05%) and the higher return on invested capital (24.5% vs 8.20%). Both pay a dividend; Lincoln National Corporation yields more (6.82% vs 4.76%). Across the 22 metrics below, Lincoln National Corporation leads on 16 and Prudential Financial, Inc. on 6.