Lincoln National Corporation (LNC) vs Prudential Financial, Inc. (PRU)

• Lincoln National Corporation LNC 39.83 ▼ −0.45%
• Prudential Financial, Inc. PRU 115.91 ▼ −0.38%

Lincoln National Corporation and Prudential Financial, Inc. are both Insurance Life companies. Prudential Financial, Inc. is the larger, with a market value of $40.1B against $7.7B — 5.2× the size. Lincoln National Corporation trades at the lower P/E: 3.4× against 10.4×. Prudential Financial, Inc. grew revenue faster over the last twelve months: 9.38% against 7.91%. Lincoln National Corporation has the higher net margin (11.7% vs 6.05%) and the higher return on invested capital (24.5% vs 8.20%). Both pay a dividend; Prudential Financial, Inc. yields more (4.79% vs 4.52%). Across the 20 metrics below, Lincoln National Corporation leads on 13 and Prudential Financial, Inc. on 7.