Sunday 1 November 2026
Export PRI’s income statement to Excel — free account
Primerica, Inc.
Primerica, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $3.3 billion, up 6.56% from fiscal 2024.
- Revenue
- +9.04%
- EPS
- +19.4%
- Free cash flow
- +5.06%
- Total debt
- −9.95%
Quarter to June 2026, against a year earlier
281.09
2.46
−0.87%
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Target Price Range
Analyst price targets
Free accountTen years at a glance Fiscal years to December
| Ten-year view | Analyst estimates Powerpack | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Group | Line | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM Jun ’26 | Trend | 10 yrs | 2026e | 2027e | 2028e | Next 3/yr |
| Income, $m | ||||||||||||||||||
| Income, $m | Revenue | 1,519 | 1,689 | 1,900 | 2,053 | 2,218 | 2,710 | 2,657 | 2,749 | 3,089 | 3,292 | 3,431 | +9.0% | 3,531 | 3,713 | 3,948 | +6.2% | |
| Gross margin, % | 74.63 | 74.12 | 74.63 | 74.72 | 70.79 | 74.51 | 75.00 | 75.38 | 78.82 | 80.21 | 81.38 | +5.6 pt | ||||||
| EBT | 338 | 380 | 416 | 477 | 507 | 644 | 719 | 772 | 939 | 975 | 1,026 | +12.5% | ||||||
| EBT margin, % | 22.22 | 22.47 | 21.90 | 23.25 | 22.85 | 23.75 | 27.04 | 28.08 | 30.40 | 29.61 | 29.91 | +7.4 pt | ||||||
| Net income | 219 | 350 | 324 | 366 | 386 | 476 | 467 | 577 | 471 | 751 | 796 | +14.7% | ||||||
| Per share, $ | ||||||||||||||||||
| Per share, $ | Revenue | 32.04 | 37.04 | 43.32 | 48.66 | 55.35 | 68.55 | 69.94 | 76.45 | 90.48 | 100.87 | 109.99 | +13.6% | |||||
| Earnings | 4.59 | 7.63 | 7.35 | 8.65 | 9.60 | 12.03 | 12.37 | 15.97 | 13.73 | 22.95 | 24.94 | +19.6% | ||||||
| Cash flow | 6.21 | 8.59 | 10.90 | 11.51 | 16.06 | 16.62 | 19.94 | 19.26 | 25.25 | 27.62 | 28.59 | +18.0% | ||||||
| Capex | (0.29) | (0.15) | (0.31) | (0.60) | (0.69) | (0.62) | (0.68) | (0.94) | (0.86) | (0.80) | (1.59) | +12.0% | ||||||
| Free cash flow | 5.92 | 8.44 | 10.59 | 10.91 | 15.37 | 15.99 | 19.26 | 18.32 | 24.39 | 26.82 | 27.00 | +18.3% | ||||||
| Book value | 25.76 | 31.12 | 33.33 | 39.18 | 45.82 | 52.68 | 53.46 | 57.46 | 66.17 | 74.95 | 80.87 | +12.6% | ||||||
| Shares, m | 47 | 46 | 44 | 42 | 40 | 40 | 38 | 36 | 34 | 33 | 32 | (4.1%) | ||||||
| Valuation, × | ||||||||||||||||||
| Valuation, × | P/E | 15.27 | 13.31 | 13.28 | 15.09 | 13.92 | 12.74 | 12.52 | 13.09 | 19.70 | 11.25 | 11.29 | 14.0 | |||||
| P/S | 2.18 | 2.75 | 2.26 | 2.68 | 2.42 | 2.24 | 2.03 | 2.72 | 3.00 | 2.56 | 2.56 | 2.5 | ||||||
| P/B | 2.72 | 3.28 | 2.93 | 3.33 | 2.92 | 2.91 | 2.66 | 3.62 | 4.10 | 3.45 | 3.48 | 3.2 | ||||||
| EV/Sales | 2.62 | 3.25 | 2.82 | 4.10 | 3.75 | 2.87 | 2.66 | 3.27 | 3.43 | 2.91 | — | 3.2 | ||||||
| EV/FCF | 14.18 | 14.33 | 11.52 | 18.28 | 13.50 | 12.30 | 9.65 | 13.65 | 12.73 | 10.94 | — | 13.1 | ||||||
| Cash, $m | ||||||||||||||||||
| Cash, $m | Operating cash flow | 294 | 392 | 478 | 486 | 643 | 657 | 758 | 693 | 862 | 901 | 892 | +13.2% | |||||
| Capex | (14) | (7) | (14) | (25) | (28) | (25) | (26) | (34) | (29) | (26) | (50) | +7.4% | ||||||
| Free cash flow | 281 | 385 | 465 | 460 | 616 | 632 | 732 | 659 | 833 | 875 | 842 | +13.5% | ||||||
| Balance, $m | ||||||||||||||||||
| Balance, $m | Working capital | (2,565) | (3,035) | (3,593) | (4,095) | (4,360) | (5,078) | (5,220) | (5,807) | (5,593) | (5,860) | (6,271) | +9.6% | |||||
| Net debt | 663 | 830 | 1,081 | 1,301 | 1,173 | 1,593 | 1,548 | 1,386 | 1,210 | 1,014 | 1,069 | +4.8% | ||||||
| Shareholders’ equity | 1,221 | 1,419 | 1,462 | 1,652 | 1,836 | 2,083 | 2,031 | 2,066 | 2,259 | 2,446 | 2,523 | +8.0% | ||||||
| Returns, % | ||||||||||||||||||
| Returns, % | ROA | 1.99 | 2.93 | 2.57 | 2.78 | 2.69 | 3.06 | 3.07 | 3.89 | 3.18 | 5.08 | 5.38 | +3.1 pt | |||||
| ROIC | 11.19 | 10.55 | 10.23 | 10.10 | 10.53 | 10.94 | 12.55 | 13.97 | 16.92 | 17.60 | 17.86 | +6.4 pt | ||||||
| ROE | 18.54 | 26.53 | 22.37 | 23.43 | 22.04 | 24.27 | 22.95 | 28.15 | 21.76 | 31.93 | 32.97 | +13.4 pt | ||||||
| People | ||||||||||||||||||
| People | Employees | 2,026 | 2,104 | 1,899 | 1,947 | 1,966 | 2,621 | 2,381 | 3,450 | 2,874 | 2,833 | — | +3.8% | |||||
| Revenue/emp, $m | 0.75 | 0.80 | 1.00 | 1.05 | 1.13 | 1.03 | 1.12 | 0.80 | 1.07 | 1.16 | — | +5.0% | ||||||
Negative figures in brackets.
estimates
Fiscal years to Dec 2025 · latest quarter Jun 2026 · fundamentals updated 25 Oct 2026
Business profile
Where the money comes from and where it goes Fiscal 2025
| Term Life Insurance Segment | 1,820 | 55.28% |
|---|---|---|
| Investment and Savings Products Segment | 1,248 | 37.92% |
| Corporate and Other Distributed Products Segment | 224 | 6.80% |
| Gross margin | 80.21% | |
| Operating margin | 29.61% | |
| Pre-tax margin | 29.61% |
Primerica, Inc. vs peers in Insurance Life (Q) = latest quarter vs a year earlier
| Company | Market cap | P/E | Fwd P/E | Revenue growth (Q) | EPS growth (Q) | FCF growth (Q) | Gross margin (Q) | EBIT margin (Q) | Compare |
|---|---|---|---|---|---|---|---|---|---|
| PUK Prudential Public Limited Company | $29.8B | 17.1× | — | −52.23% (below 0%: shrinking) | +122.99% (above 0%: growing) | −99.72% (below 0%: shrinking) | 0.00% | 0.00% | Compare |
| UNM Unum Group | $14.5B | 21.3× | 12.9× | +0.26% (above 0%: growing) | −16.58% (below 0%: shrinking) | +48.17% (above 0%: growing) | 35.37% | 11.36% | Compare |
| GL Globe Life Inc. | $12.3B | 10.4× | 10.5× | +8.00% (above 0%: growing) | +20.06% (above 0%: growing) | +0.88% (above 0%: growing) | 39.24% | 24.44% | Compare |
| JXN Jackson Financial Inc. | $9.2B | 182× | 11.7× | +135.67% (above 0%: growing) | +292.31% (above 0%: growing) | +57.63% (above 0%: growing) | (630.95%) | 411.90% | Compare |
| PRI Primerica, Inc. | $8.7B | 11.3× | 11.1× | +9.04% (above 0%: growing) | +19.41% (above 0%: growing) | +5.06% (above 0%: growing) | 82.88% | 30.52% | |
| LNC Lincoln National Corporation | $7.9B | 3.5× | 4.5× | +12.31% (above 0%: growing) | +76.55% (above 0%: growing) | −155.08% (below 0%: shrinking) | 37.98% | 37.98% | Compare |
| CNO CNO Financial Group, Inc. | $5.1B | 19.4× | 14.0× | +11.61% (above 0%: growing) | +45.16% (above 0%: growing) | +7.63% (above 0%: growing) | 44.06% | 16.73% | Compare |
| GNW Genworth Financial, Inc. | $3.4B | 16.5× | 26.2× | +5.85% (above 0%: growing) | 0.00% | +766.67% (above 0%: growing) | 30.09% | 7.10% | Compare |
| FG F&G Annuities & Life, Inc. | $2.8B | 7.0× | 7.9× | +4.18% (above 0%: growing) | n/m | −8.11% (below 0%: shrinking) | 16.89% | (3.73%) | Compare |
| Median of peers | $8.6B | 16.8× | 11.7× | +6.93% | +45.16% | +4.26% | 32.73% | 14.05% |
From the latest earnings call
- CEO Glenn Williams said investment demand supported sales growth, while economic uncertainty continued to affect life insurance sales to middle-income families.
- Williams said Primerica lowered its full-year projections after the effects of its initiatives arrived later than anticipated, though he still expected an impact.
Largest institutional holders 13F, quarter to 30 June 2026
Held by institutions
94.32%
Held by the ten largest
54.94%
| Holder | Shares | Stake | Change |
|---|---|---|---|
| Vanguard | 3.50m | 11.34% | −13.95k |
| BlackRock | 2.98m | 9.66% | −10.22k |
| Fidelity (FMR) | 2.82m | 9.14% | −4.64k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | 2.77m | 8.96% | −303.08k |
| State Street | 1.04m | 3.37% | +37.90k |
| Geode Capital Management | 905.87k | 2.93% | +35.60k |
| Brave Warrior Advisors, LLC | 865.86k | 2.80% | −13.46k |
| BMO | 750.25k | 2.43% | −507.15k |
| BAMCO INC /NY/ | 671.45k | 2.17% | −188.57k |
| Dimensional Fund Advisors | 660.72k | 2.14% | +10.14k |
13F filings for the quarter to 30 June 2026: long positions in US-listed shares reported by managers with $100m or more, ~45 days after the quarter.
Pay and ownership Proxy statement filed 2 April 2026
Chief executive’s pay
| Year | Total pay | Actually paid | $100 invested |
|---|---|---|---|
| 2025 | 5.64m | 5.68m | 207.06 |
| 2024 | 7.19m | 8.87m | 214.21 |
| 2023 | 4.18m | 6.83m | 160.32 |
| 2022 | 4.79m | 4.21m | 109.00 |
| 2021 | 5.06m | 6.45m | 115.87 |
Total pay is as the Summary Compensation Table states it; actually paid revalues the year’s share awards
at its end, as the SEC’s pay-versus-performance rule asks. $100 invested is what $100 in the company’s
shares at the start of the earliest year shown was worth at each year’s end.
Read the proxy statement
Primerica sells financial products and services primarily to middle-income households in the United States and Canada. It underwrites term life insurance, which provides coverage for a specified period, and distributes mutual funds, annuities and managed investments, primarily on behalf of other companies. It also offers or refers customers for products such as mortgages, prepaid legal services and home and auto insurance.
The company reaches customers through independent, licensed sales representatives rather than a conventional employee sales force. Representatives use a financial needs analysis to discuss insurance, savings and debt with clients, often meeting them at home or remotely. Clients are typically representatives’ friends, family members and personal acquaintances. Representatives also recruit and develop other representatives and can earn compensation on their sales organizations’ production.