Primerica, Inc. (PRI) vs Prudential Financial, Inc. (PRU)

Primerica, Inc. and Prudential Financial, Inc. are both Insurance Life companies. Prudential Financial, Inc. is the larger, with a market value of $41.0B against $8.5B — 4.8× the size. Prudential Financial, Inc. trades at the lower P/E: 10.8× against 11.1×. Prudential Financial, Inc. grew revenue faster over the last twelve months: 9.38% against 8.57%. Primerica, Inc. has the higher net margin (23.2% vs 6.05%) and the higher return on invested capital (17.9% vs 8.20%). Both pay a dividend; Prudential Financial, Inc. yields more (4.76% vs 1.10%). Across the 23 metrics below, Primerica, Inc. leads on 12 and Prudential Financial, Inc. on 11.