MediaAlpha, Inc. MAX
- Market cap
- $591.8M
- P/E
- 5.3×
Follow MAX
Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| — | — | — | — | 21.62 | 12.68 | 7.59 | 5.08 | 10.21 | 7.33 |
Analyst estimates 2026–2028 Powerpack |
Low Price
|
||
| — | — | — | — | 52.93 | 70.33 | 17.26 | 17.01 | 25.78 | 13.92 |
High Price
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|||
| — | — | — | — | 117 | 149 | 156 | 137 | 144 | 147 |
Employees
|
|||
| — | — | 0 | 0 | 5 | 4 | 3 | 3 | 6 | 8 |
Revenue/Emp
|
|||
| — | — | 297 | 408 | 585 | 645 | 459 | 388 | 865 | 1,114 |
Revenue
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|||
| — | — | 16.58% | 15.95% | 14.60% | 15.73% | 15.26% | 17.19% | 16.60% | 15.05% |
Gross Margin
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|||
| — | — | 18 | 18 | 9 | (10) | 30 | (57) | 24 | (111) |
EBT
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|||
| — | — | 6.10% | 4.37% | 1.59% | (1.48%) | 6.63% | (14.69%) | 2.72% | (9.97%) |
EBT Margin
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| — | 0 | 18 | 18 | 11 | (8) | (72) | (57) | 22 | 27 |
Net Income
|
|||
| — | — | 12 | 6 | 5 | 5 | 7 | 8 | 7 | 4 |
Depreciation
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|||
| — | — | 8.95 | 12.30 | 18.20 | 17.31 | 10.94 | 8.52 | 16.30 | 19.80 |
Revenue/Sh
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|||
| — | — | 0.55 | 0.54 | (0.14) | (0.14) | (1.37) | (0.89) | 0.31 | 0.46 |
Earnings/Sh
|
|||
| — | — | 0.68 | 0.67 | 1.60 | 0.77 | 0.67 | 0.44 | 0.86 | 1.17 |
Cash Flow/Sh
|
|||
| — | — | (0.02) | (0.01) | (0.01) | (0.02) | 0.00 | 0.00 | (0.01) | (0.01) |
Capex/Sh
|
|||
| — | — | 0.66 | 0.66 | 1.59 | 0.75 | 0.67 | 0.44 | 0.85 | 1.16 |
Free CF/Sh
|
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| — | — | 0.00 | (3.42) | (3.27) | (1.65) | (2.05) | (2.07) | (0.87) | (0.52) |
Book Value/Sh
|
|||
| — | — | 33 | 33 | 32 | 37 | 42 | 46 | 53 | 56 |
Shares
|
|||
| — | — | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 37.63 | 28.78 |
PE Ratio
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|||
| — | — | 0.00 | 0.00 | 2.22 | 0.89 | 0.94 | 1.29 | 0.69 | 0.65 |
PS Ratio
|
|||
| — | — | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
PB Ratio
|
|||
| — | — | 0.00 | 0.00 | 2.49 | 1.10 | 1.31 | 1.70 | 0.83 | 0.75 |
EV/Sales
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| — | — | 18.70 | 18.70 | 28.47 | 25.45 | 21.28 | 32.70 | 15.74 | 12.79 |
EV/FCF
|
|||
| — | — | 23 | 22 | 51 | 29 | 28 | 20 | 46 | 66 |
Op' Cash Flow
|
|||
| — | — | (1) | 0 | 0 | (1) | 0 | 0 | (1) | 0 |
Capex
|
|||
| — | — | 22 | 22 | 51 | 28 | 28 | 20 | 45 | 65 |
FCF
|
|||
| — | — | 11 | 20 | 20 | 53 | 4 | (5) | 57 | 27 |
Working Cap'
|
|||
| — | — | 14 | 98 | 183 | 187 | 183 | 174 | 162 | 153 |
Total Debt
|
|||
| — | — | 9 | 88 | 159 | 136 | 169 | 157 | 119 | 107 |
Net Debt
|
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| — | — | 0 | (114) | (105) | (62) | (86) | (94) | (46) | (29) |
Sh' Equity
|
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| — | — | 0.00% | 33.82% | (2.77%) | (2.11%) | (25.08%) | (24.95%) | 7.99% | 7.93% |
ROA
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| — | — | 140.61% | 0.00% | 22.61% | 1.80% | (26.83%) | (39.86%) | 36.61% | 17.88% |
ROIC
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| — | — | 3,695.21% | (48.74%) | 3.99% | 6.33% | 78.11% | 44.78% | (23.64%) | (67.94%) |
ROE
|
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MediaAlpha, Inc. peers in Internet Content & Information
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|---|---|---|---|
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| NRDS NerdWallet, Inc. | $524.2M | 9.3× | Compare |
| MOMO Hello Group Inc. Sponsored ADR | $518.3M | 5.0× | Compare |
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| GRPN Groupon, Inc. | $855.5M | 0.0× | Compare |
| TBLA Taboola.com Ltd. | $932.0M | 8.4× | Compare |
| NXDR Nextdoor Holdings, Inc. | $967.1M | 0.0× | Compare |
| BMBL Bumble Inc. | $353.7M | 0.0× | Compare |
MediaAlpha, Inc. (MAX) key facts
- MediaAlpha, Inc. (MAX) is an Internet Content & Information company in the Communication Services sector, listed on the New York Stock Exchange.
- MediaAlpha, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $1.1 billion, up 28.8% from fiscal 2024.
- Net income was $26.8 million, or $0.46 per share (basic), a net margin of 2.30%.
- As of September 25, 2026, MAX traded at $9.27, a market capitalization of $591.8 million.
- At that price the stock trades at 5.3× trailing-twelve-month earnings and 0.4× sales.
- Return on equity was −67.9% and debt-to-equity -35.71.
MediaAlpha, Inc. (MAX) Latest News
24 Sep
MediaAlpha (MAX) at $9.39 is highlighted as the only stock under $10 with potential, powered by technology that connects insurers to high-intent consumers. The piece cites 57% annual revenue growth over two years, 11.8% projected revenue growth next 12 months, and 171% annual EPS growth, with a forward P/E of 7.7x. It also flags two other under-$10 names to avoid—PacBio (PACB) and RPC (RES)—on weak cash flow, margins, and liquidity concerns. The article promotes MAX as a top under-$10 pick while warning investors to be cautious of the broader smaller-cap space. Positive growth metrics and attractive valuation for MAX could modestly affect sentiment without altering long-term fundamentals.
21 Sep
MediaAlpha trades at $10.28, up 6.3% over six months but trails the S&P 500's 16.4% gain. It operates a tech platform that powers roughly 10 million monthly insurance referrals, connecting carriers with high-intent buyers across property, casualty, health, and life lines. Positive signals include 12.7% annualized revenue growth over five years and a 7.7% CAGR in EPS, outpacing many services peers. A key caution is a 5.1 percentage-point drop in free cash flow margin over five years, with trailing-12-month FCF margin at 4.6%, implying potential higher capital needs. The piece conveys an overall favorable view, noting MAX trades at about 8.1x forward P/E and suggesting room for a position, while also promoting broader StockStory stock picks. Solid revenue and EPS momentum balanced by shrinking FCF margin and a modest valuation imply a notable but not transformative impact on MAX's trajectory.
17 Sep
MediaAlpha (MAX) receives Strong Buy upgrade from analysts based on improved fundamentals and growth outlook. Analyst upgrade to Strong Buy can lift short-term investor sentiment and share price without altering long-term company trajectory.
7 Aug
MediaAlpha (MAX) released its Q2 2026 earnings call transcript. Earnings results shape near-term financial outlook and sentiment.
30 Jul
MediaAlpha Q2 earnings call highlights include updates on financial performance, revenue figures, and strategic initiatives for the period. Q2 earnings results and outlook directly shape investor views and near-term stock trajectory for MAX.
MediaAlpha Inc posted record revenue surging 26% in Q2 2026, fueled by carrier partnerships and operational gains. Record revenue growth signals major positive shift in financial trajectory and investor outlook.
29 Jul
MediaAlpha reported upbeat Q2 CY2026 results and guided for strong sales next quarter. Upbeat Q2 results and strong next-quarter sales guidance signal improved financial performance and growth prospects.
MediaAlpha, Inc. (MAX) posted Q2 earnings and revenues above estimates. Q2 earnings and revenue beats typically lift near-term investor sentiment and share price.
MediaAlpha, Inc. (MAX) announced financial results for the second quarter of 2026. Quarterly earnings data directly shapes near-term investor views and stock movement for MediaAlpha.
28 Jul
MediaAlpha (MAX) Q2 earnings preview highlights expected revenue, profitability metrics and insurance vertical trends ahead of the report. Q2 earnings preview may moderately sway short-term stock sentiment and valuation without shifting long-term strategy.
7 May
MediaAlpha (NYSE:MAX) reported solid earnings reinforced by other strong factors. Solid earnings backed by strong factors signal significant positive influence on financial performance and investor sentiment.
30 Apr
MediaAlpha, Inc. (MAX) Q1 2026 earnings call summary details quarterly financial performance, operational updates, and forward guidance. Q1 2026 earnings summary reveals financial results and strategic outlook directly shaping investor expectations and stock trajectory.
MediaAlpha, Inc. (MAX) released highlights from its Q1 earnings call, covering financial results, operational updates, and forward guidance. Q1 earnings highlights reveal financial performance, growth metrics, and guidance that significantly impact investor sentiment and stock trajectory.
MediaAlpha Inc. (MAX) achieved record Q1 2026 results, including strong revenue growth and profitability, while announcing strategic shifts toward new market expansions and technology investments during their earnings call. Record earnings and strategic shifts represent major positive developments poised to enhance financial performance and competitive positioning.
29 Apr
MediaAlpha (NYSE:MAX) Q1 CY2026 sales topped estimates. Q1 CY2026 sales beating estimates signals strong financial performance likely to boost investor sentiment and stock trajectory.
MediaAlpha, Inc. (MAX) announced first quarter 2026 financial results. Quarterly financial results announcements drive significant stock volatility and shape investor expectations for future performance.
MediaAlpha, Inc. (MAX) missed Q1 earnings estimates, reporting weaker-than-expected results that disappointed analysts and investors. Missing Q1 earnings highlights financial underperformance with moderate impact on market sentiment and near-term stock trajectory.
28 Apr
MediaAlpha (MAX) Q1 earnings preview anticipates revenue growth in health and property & casualty insurance segments, improved adjusted EBITDA margins, and positive guidance amid competitive dynamics. Earnings expectations directly influence perceptions of financial health and stock trajectory.
2 Apr
MediaAlpha launches the insurance industry's first carrier-approved conversational AI application for carriers and consumers. Launch of industry's first carrier-approved AI app strengthens MediaAlpha's innovation leadership and competitive edge in insurance tech.
18 Mar
MediaAlpha (MAX) stock faces buy, sell, or hold recommendation after Q4 earnings, analyzing financial results, growth metrics, and future outlook. Q4 earnings directly impact MediaAlpha's financial performance and investor sentiment with moderate influence on trajectory.
24 Feb
MediaAlpha, Inc. (MAX) Q4 2025 earnings call summary covers financial results, performance metrics, and forward-looking guidance. Q4 earnings call summary discloses key financials and outlook, significantly influencing stock trajectory and investor sentiment.
MediaAlpha Inc. (MAX) Q4 2025 earnings call highlights navigating growth and challenges amid industry dynamics. Q4 2025 earnings highlights detail growth strategies and challenges that could significantly shape MediaAlpha's financial trajectory and market sentiment.
MediaAlpha (MAX) stock rockets higher today amid positive developments driving investor enthusiasm. Stock surge reflects moderately noticeable short-term market sentiment boost from company-specific catalysts.
23 Feb
MediaAlpha, Inc. (MAX) shared highlights from its Q4 earnings call, covering financial results, operational updates, and forward-looking guidance. Q4 earnings call highlights provide critical financial data and guidance that significantly shape MediaAlpha's trajectory and investor sentiment.
MediaAlpha (MAX) Q4 earnings analysis compares key metrics against analyst estimates. Q4 earnings metrics versus estimates directly influence financial performance and investor sentiment.
MediaAlpha, Inc. (MAX) reported Q4 earnings that beat analyst estimates. Beating Q4 earnings estimates demonstrates strong financial results, likely driving positive stock momentum and investor sentiment.
MediaAlpha, Inc. announced its fourth quarter and full year 2025 financial results. Quarterly and annual financial results announcements significantly affect stock price, investor sentiment, and future performance expectations.
MediaAlpha (NYSE:MAX) missed Q4 CY2025 sales expectations, but its stock soared 8.2%. Sales miss affects financial performance moderately, balanced by strong positive stock reaction.
21 Feb
MediaAlpha (MAX) Q4 earnings preview outlines key expectations including revenue growth, adjusted EBITDA margins, insurance carrier trends, and competitive dynamics in online insurance shopping. Q4 earnings previews spotlight financial metrics and operational trends that moderately influence investor sentiment and stock performance.
15 Feb
Post-Q3 earnings, MediaAlpha (MAX) stock prompts buy, sell, or hold debate based on financial results, revenue growth, profitability outlook, and competitive position in insurance and ad tech sectors. Q3 earnings directly influence MediaAlpha's financial performance and short-term market sentiment without fundamentally altering long-term trajectory.