Trump Media & Technology Group Corp. (DJT) vs MediaAlpha, Inc. (MAX)

Trump Media & Technology Group Corp. and MediaAlpha, Inc. are both Internet Content & Information companies. Trump Media & Technology Group Corp. is the larger, with a market value of $1.1B against $855.3M — 1.3× the size. Trump Media & Technology Group Corp. has negative trailing earnings, so its P/E is not meaningful; MediaAlpha, Inc. trades at 7.0×. Trump Media & Technology Group Corp. grew revenue faster over the last twelve months: 21.6% against 15.2%. MediaAlpha, Inc. has the higher net margin (8.35% vs −28,860.4%) and the higher return on invested capital (33.2% vs −640.2%). Across the 17 metrics below, MediaAlpha, Inc. leads on 10 and Trump Media & Technology Group Corp. on 7.

Valuation

Metric DJT MAX Internet Content & Information median
P/E n/m 6.99 12.38
P/S 247.28 0.59 0.93
P/B 1.09 38.58 1.24
Price to free cash flow n/m 14.06 10.76
EV/EBITDA n/m 9.54 10.74
EV/Sales 41.39 0.71 1.20
Earnings yield (121.59%) 14.30% (1.71%)
Free cash flow yield (128.37%) 7.11% 4.26%

Profitability

Metric DJT MAX Internet Content & Information median
Gross margin 33.69% 14.84% 63.25%
Operating margin (20,955.80%) 7.22% (1.87%)
Net margin (28,860.41%) 8.35% (1.37%)
Free cash flow margin 187.82% 4.19% 3.47%
Return on equity (78.92%) (469.64%) (1.19%)
Return on assets (49.53%) 33.85% 0.00%
Return on invested capital (640.20%) 33.20% 0.00%

Growth

Metric DJT MAX Internet Content & Information median
Revenue growth (TTM) 21.61% 15.22% 6.92%
EPS growth (last fiscal year) (18.64%) 25.81% 34.37%
Revenue growth, 5-year CAGR — 13.75% 10.46%
Net income growth, 5-year CAGR — 0.00% 0.00%

Health

Metric DJT MAX Internet Content & Information median
Debt to equity 0.01 8.85 0.01
Current ratio 0.96 1.32 1.84
Net debt to EBITDA 2.10 4.09 (0.53)

Dividend

Metric DJT MAX Internet Content & Information median
Dividend yield — — 1.19%
Payout ratio — — 0.27

Size

Metric DJT MAX Internet Content & Information median
Market cap 1.12b 855.32m 693.23m

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