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MediaAlpha, Inc. (MAX) vs Upwork Inc. (UPWK)

MediaAlpha, Inc. and Upwork Inc. are both Internet Content & Information companies. Upwork Inc. is the larger, with a market value of $1.1B against $873.1M — 1.3× the size. MediaAlpha, Inc. trades at the lower P/E: 7.3× against 12.2×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 15.2% against 1.86%. Upwork Inc. has the higher net margin (12.9% vs 8.35%) and the lower return on invested capital (20.8% vs 33.2%). Across the 21 metrics below, Upwork Inc. leads on 13 and MediaAlpha, Inc. on 8.

Valuation

Metric MAX UPWK Internet Content & Information median
P/E 7.28 12.24 12.33
P/S 0.61 1.54 0.92
P/B 40.17 1.98 1.27
Price to free cash flow 14.64 6.91 8.78
EV/EBITDA 9.87 8.95 9.87
EV/Sales 0.73 1.67 1.09
Earnings yield 13.73% 8.17% 0.68%
Free cash flow yield 6.83% 14.47% 3.61%

Profitability

Metric MAX UPWK Internet Content & Information median
Gross margin 14.84% 77.21% 66.11%
Operating margin 7.22% 15.10% 0.36%
Net margin 8.35% 12.93% 1.24%
Free cash flow margin 4.19% 22.30% 3.47%
Return on equity (469.64%) 16.70% 0.00%
Return on assets 33.85% 8.03% 0.00%
Return on invested capital 33.20% 20.78% 0.00%

Growth

Metric MAX UPWK Internet Content & Information median
Revenue growth (TTM) 15.22% 1.86% 5.63%
EPS growth (last fiscal year) 25.81% (44.74%) 34.37%
Revenue growth, 5-year CAGR 13.75% 16.09% 10.46%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric MAX UPWK Internet Content & Information median
Debt to equity 8.85 0.59 0.01
Current ratio 1.32 1.42 1.85
Net debt to EBITDA 4.09 (2.10) (0.53)

Dividend

Metric MAX UPWK Internet Content & Information median
Dividend yield — — 1.12%
Payout ratio — — 0.28

Size

Metric MAX UPWK Internet Content & Information median
Market cap 873.08m 1.14b 621.10m

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