Cars.com Inc. (CARS) vs MediaAlpha, Inc. (MAX)

Cars.com Inc. and MediaAlpha, Inc. are both Internet Content & Information companies. Cars.com Inc. and MediaAlpha, Inc. are of similar size ($591.8M and $568.0M). MediaAlpha, Inc. trades at the lower P/E: 5.3× against 18.8×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against 1.08%. MediaAlpha, Inc. has the higher net margin (7.94% vs 4.73%) and the higher return on invested capital (35.6% vs 6.05%). Across the 20 metrics below, MediaAlpha, Inc. leads on 11 and Cars.com Inc. on 9.

Valuation

Metric CARS MAX Internet Content & Information median
P/E 18.79 5.27 10.24
P/S 0.84 0.41 0.87
P/B 1.37 n/m 1.32
Price to free cash flow 4.45 8.85 8.85
EV/EBITDA 6.58 7.47 8.86
EV/Sales 1.44 0.53 1.15
Earnings yield 5.32% 18.99% (1.58%)
Free cash flow yield 22.47% 11.30% 2.32%

Profitability

Metric CARS MAX Internet Content & Information median
Gross margin 67.10% 14.71% 66.84%
Operating margin 11.45% 6.89% (3.41%)
Net margin 4.73% 7.94% (3.02%)
Free cash flow margin 18.86% 4.60% 1.75%
Return on equity 7.40% (314.09%) 0.00%
Return on assets 3.30% 31.91% (0.36%)
Return on invested capital 6.05% 35.63% 0.00%

Growth

Metric CARS MAX Internet Content & Information median
Revenue growth (TTM) 1.08% 13.84% 2.65%
EPS growth (last fiscal year) (55.56%) 25.81% —
Revenue growth, 5-year CAGR 5.73% 13.75% 9.73%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric CARS MAX Internet Content & Information median
Debt to equity 1.01 (35.71) 0.01
Current ratio 2.00 1.29 1.82
Net debt to EBITDA 2.57 4.09 (0.48)

Dividend

Metric CARS MAX Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric CARS MAX Internet Content & Information median
Market cap 567.98m 591.81m 283.68m

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