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Cars.com Inc. (CARS) vs MediaAlpha, Inc. (MAX)

Cars.com Inc. and MediaAlpha, Inc. are both Internet Content & Information companies. MediaAlpha, Inc. is the larger, with a market value of $855.3M against $725.9M — 1.2× the size. MediaAlpha, Inc. trades at the lower P/E: 7.0× against 17.8×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 15.2% against 0.86%. MediaAlpha, Inc. has the higher net margin (8.35% vs 5.92%) and the higher return on invested capital (33.2% vs 7.19%). Across the 21 metrics below, MediaAlpha, Inc. leads on 11 and Cars.com Inc. on 10.

Valuation

Metric CARS MAX Internet Content & Information median
P/E 17.83 6.99 12.38
P/S 1.00 0.59 0.93
P/B 1.62 38.58 1.24
Price to free cash flow 5.31 14.06 10.76
EV/EBITDA 6.88 9.54 10.74
EV/Sales 1.55 0.71 1.20
Earnings yield 5.61% 14.30% (1.71%)
Free cash flow yield 18.85% 7.11% 4.26%

Profitability

Metric CARS MAX Internet Content & Information median
Gross margin 0.00% 14.84% 63.25%
Operating margin 13.11% 7.22% (1.87%)
Net margin 5.92% 8.35% (1.37%)
Free cash flow margin 20.91% 4.19% 3.47%
Return on equity 9.28% (469.64%) (1.19%)
Return on assets 4.10% 33.85% 0.00%
Return on invested capital 7.19% 33.20% 0.00%

Growth

Metric CARS MAX Internet Content & Information median
Revenue growth (TTM) 0.86% 15.22% 6.92%
EPS growth (last fiscal year) (55.56%) 25.81% 34.37%
Revenue growth, 5-year CAGR 5.73% 13.75% 10.46%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric CARS MAX Internet Content & Information median
Debt to equity 0.99 8.85 0.01
Current ratio 2.03 1.32 1.84
Net debt to EBITDA 2.57 4.09 (0.53)

Dividend

Metric CARS MAX Internet Content & Information median
Dividend yield — — 1.19%
Payout ratio — — 0.27

Size

Metric CARS MAX Internet Content & Information median
Market cap 725.90m 855.32m 693.23m

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