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Cars.com Inc. (CARS) vs MediaAlpha, Inc. (MAX)

Cars.com Inc. and MediaAlpha, Inc. are both Internet Content & Information companies. MediaAlpha, Inc. is the larger, with a market value of $715.6M against $547.6M — 1.3× the size. MediaAlpha, Inc. trades at the lower P/E: 6.5× against 17.6×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against 1.08%. MediaAlpha, Inc. has the higher net margin (7.94% vs 4.73%) and the higher return on invested capital (35.6% vs 6.05%). Across the 20 metrics below, MediaAlpha, Inc. leads on 11 and Cars.com Inc. on 9.

Valuation

Metric CARS MAX Internet Content & Information median
P/E 17.60 6.52 11.54
P/S 0.79 0.50 0.86
P/B 1.29 n/m 1.20
Price to free cash flow 4.17 10.96 9.63
EV/EBITDA 6.34 8.83 8.68
EV/Sales 1.39 0.63 1.18
Earnings yield 5.68% 15.33% (2.42%)
Free cash flow yield 23.99% 9.12% 2.27%

Profitability

Metric CARS MAX Internet Content & Information median
Gross margin 67.10% 14.71% 66.84%
Operating margin 11.45% 6.89% (3.41%)
Net margin 4.73% 7.94% (3.02%)
Free cash flow margin 18.86% 4.60% 1.75%
Return on equity 7.40% (314.09%) 0.00%
Return on assets 3.30% 31.91% (0.36%)
Return on invested capital 6.05% 35.63% 0.00%

Growth

Metric CARS MAX Internet Content & Information median
Revenue growth (TTM) 1.08% 13.84% 2.65%
EPS growth (last fiscal year) (55.56%) 25.81% 34.45%
Revenue growth, 5-year CAGR 5.73% 13.75% 9.73%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric CARS MAX Internet Content & Information median
Debt to equity 1.01 (35.71) 0.01
Current ratio 2.00 1.29 1.82
Net debt to EBITDA 2.57 4.09 (0.48)

Dividend

Metric CARS MAX Internet Content & Information median
Dividend yield — — 1.07%
Payout ratio — — 0.28

Size

Metric CARS MAX Internet Content & Information median
Market cap 547.64m 715.56m 318.52m

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