Cars.com Inc. (CARS) vs MediaAlpha, Inc. (MAX)
Cars.com Inc. and MediaAlpha, Inc. are both Internet Content & Information companies. Cars.com Inc. and MediaAlpha, Inc. are of similar size ($591.8M and $568.0M). MediaAlpha, Inc. trades at the lower P/E: 5.3× against 18.8×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against 1.08%. MediaAlpha, Inc. has the higher net margin (7.94% vs 4.73%) and the higher return on invested capital (35.6% vs 6.05%). Across the 20 metrics below, MediaAlpha, Inc. leads on 11 and Cars.com Inc. on 9.
Valuation
Profitability
| Metric | CARS | MAX | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 67.10% | 14.71% | 66.84% |
| Operating margin | 11.45% | 6.89% | (3.41%) |
| Net margin | 4.73% | 7.94% | (3.02%) |
| Free cash flow margin | 18.86% | 4.60% | 1.75% |
| Return on equity | 7.40% | (314.09%) | 0.00% |
| Return on assets | 3.30% | 31.91% | (0.36%) |
| Return on invested capital | 6.05% | 35.63% | 0.00% |
Growth
Health
Dividend
Size
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