Bumble Inc. (BMBL) vs MediaAlpha, Inc. (MAX)

Bumble Inc. and MediaAlpha, Inc. are both Internet Content & Information companies. Bumble Inc. and MediaAlpha, Inc. are of similar size ($782.6M and $715.6M). Bumble Inc. has negative trailing earnings, so its P/E is not meaningful; MediaAlpha, Inc. trades at 6.5×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against −13.3%. MediaAlpha, Inc. has the higher net margin (7.94% vs −58.0%) and the higher return on invested capital (35.6% vs −38.2%). Across the 18 metrics below, MediaAlpha, Inc. leads on 11 and Bumble Inc. on 7.

Valuation

Metric BMBL MAX Internet Content & Information median
P/E n/m 6.52 11.54
P/S 0.87 0.50 0.86
P/B 1.26 n/m 1.20
Price to free cash flow 4.92 10.96 9.63
EV/EBITDA n/m 8.83 8.68
EV/Sales 1.20 0.63 1.18
Earnings yield (70.88%) 15.33% (2.42%)
Free cash flow yield 20.31% 9.12% 2.27%

Profitability

Metric BMBL MAX Internet Content & Information median
Gross margin 72.84% 14.71% 66.84%
Operating margin (62.56%) 6.89% (3.41%)
Net margin (57.96%) 7.94% (3.02%)
Free cash flow margin 28.55% 4.60% 1.75%
Return on equity (63.87%) (314.09%) 0.00%
Return on assets (30.62%) 31.91% (0.36%)
Return on invested capital (38.23%) 35.63% 0.00%

Growth

Metric BMBL MAX Internet Content & Information median
Revenue growth (TTM) (13.33%) 13.84% 2.65%
EPS growth (last fiscal year) (30.80%) 25.81% 34.45%
Revenue growth, 5-year CAGR 10.75% 13.75% 9.73%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric BMBL MAX Internet Content & Information median
Debt to equity 0.73 (35.71) 0.01
Current ratio 1.62 1.29 1.82
Net debt to EBITDA (0.53) 4.09 (0.48)

Dividend

Metric BMBL MAX Internet Content & Information median
Dividend yield — — 1.07%
Payout ratio — — 0.28

Size

Metric BMBL MAX Internet Content & Information median
Market cap 782.57m 715.56m 318.52m

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