Bumble Inc. (BMBL) vs MediaAlpha, Inc. (MAX)

Bumble Inc. and MediaAlpha, Inc. are both Internet Content & Information companies. MediaAlpha, Inc. is the larger, with a market value of $591.8M against $353.7M — 1.7× the size. Bumble Inc. has negative trailing earnings, so its P/E is not meaningful; MediaAlpha, Inc. trades at 5.3×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against −13.3%. MediaAlpha, Inc. has the higher net margin (7.94% vs −58.0%) and the higher return on invested capital (35.6% vs −38.2%). Across the 18 metrics below, MediaAlpha, Inc. leads on 10 and Bumble Inc. on 8.

Valuation

Metric BMBL MAX Internet Content & Information median
P/E n/m 5.27 10.24
P/S 0.39 0.41 0.87
P/B 0.57 n/m 1.32
Price to free cash flow 2.21 8.85 8.85
EV/EBITDA n/m 7.47 8.86
EV/Sales 0.72 0.53 1.15
Earnings yield (158.27%) 18.99% (1.58%)
Free cash flow yield 45.35% 11.30% 2.32%

Profitability

Metric BMBL MAX Internet Content & Information median
Gross margin 72.84% 14.71% 66.84%
Operating margin (62.56%) 6.89% (3.41%)
Net margin (57.96%) 7.94% (3.02%)
Free cash flow margin 28.55% 4.60% 1.75%
Return on equity (63.87%) (314.09%) 0.00%
Return on assets (30.62%) 31.91% (0.36%)
Return on invested capital (38.23%) 35.63% 0.00%

Growth

Metric BMBL MAX Internet Content & Information median
Revenue growth (TTM) (13.33%) 13.84% 2.65%
EPS growth (last fiscal year) (30.80%) 25.81% —
Revenue growth, 5-year CAGR 10.75% 13.75% 9.73%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric BMBL MAX Internet Content & Information median
Debt to equity 0.73 (35.71) 0.01
Current ratio 1.62 1.29 1.82
Net debt to EBITDA (0.53) 4.09 (0.48)

Dividend

Metric BMBL MAX Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric BMBL MAX Internet Content & Information median
Market cap 353.68m 591.81m 283.68m

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