MediaAlpha, Inc. (MAX) vs Yelp Inc. (YELP)

MediaAlpha, Inc. and Yelp Inc. are both Internet Content & Information companies. Yelp Inc. is the larger, with a market value of $1.0B against $873.1M — 1.2× the size. MediaAlpha, Inc. trades at the lower P/E: 7.3× against 9.4×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 15.2% against 1.50%. Yelp Inc. has the higher net margin (8.59% vs 8.35%) and the lower return on invested capital (16.6% vs 33.2%). Across the 21 metrics below, Yelp Inc. leads on 12 and MediaAlpha, Inc. on 9.

Valuation

Metric MAX YELP Internet Content & Information median
P/E 7.28 9.37 12.33
P/S 0.61 0.74 0.92
P/B 40.17 1.70 1.27
Price to free cash flow 14.64 3.76 8.78
EV/EBITDA 9.87 4.08 9.87
EV/Sales 0.73 0.75 1.09
Earnings yield 13.73% 10.67% 0.68%
Free cash flow yield 6.83% 26.58% 3.61%

Profitability

Metric MAX YELP Internet Content & Information median
Gross margin 14.84% 89.65% 66.11%
Operating margin 7.22% 11.73% 0.36%
Net margin 8.35% 8.59% 1.24%
Free cash flow margin 4.19% 20.19% 3.47%
Return on equity (469.64%) 18.19% 0.00%
Return on assets 33.85% 12.84% 0.00%
Return on invested capital 33.20% 16.61% 0.00%

Growth

Metric MAX YELP Internet Content & Information median
Revenue growth (TTM) 15.22% 1.50% 5.63%
EPS growth (last fiscal year) 25.81% 19.15% 34.37%
Revenue growth, 5-year CAGR 13.75% 10.91% 10.46%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric MAX YELP Internet Content & Information median
Debt to equity 8.85 0.16 0.01
Current ratio 1.32 1.75 1.85
Net debt to EBITDA 4.09 (1.16) (0.53)

Dividend

Metric MAX YELP Internet Content & Information median
Dividend yield — — 1.12%
Payout ratio — — 0.28

Size

Metric MAX YELP Internet Content & Information median
Market cap 873.08m 1.04b 621.10m

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