stockrowBaidu, Inc.
BIDU Communication Services Internet Content & Information
Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.
- Revenue
- +1.09%
- EPS
- −69.2%
- Free cash flow
- −128.9%
- Total debt
- +18.6%
Quarter to June 2026, against a year earlier
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Baidu, Inc. (BIDU) Return on equity
Baidu, Inc.'s return on equity over the twelve months to 30 June 2026 was 0.00%, down 2.1 percentage points from fiscal 2025 (2.07%). Over the past ten years it has ranged from 1.18% (fiscal 2019) to 49.8% (fiscal 2015); the current reading is higher than 18% of that period. That is above the Internet Content & Information industry median of −1.19% and in line with the Communication Services sector median of 0.00%.
Return on equity, annual
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Annual newest first
| Period | Return on equity | Change (points) |
|---|---|---|
| FY2025 | 2.07% | (6.83) |
| FY2024 | 8.90% | 0.89 |
| FY2023 | 8.01% | 5.01 |
| FY2022 | 3.00% | (2.10) |
| FY2021 | 5.10% | (7.75) |
| FY2020 | 12.9% | 11.67 |
| FY2019 | 1.18% | (17.13) |
| FY2018 | 18.3% | 0.53 |
| FY2017 | 17.8% | 4.73 |
| FY2016 | 13.1% | (36.75) |
Against its own ten years
Return on equity against peers
| Company | Return on equity |
|---|---|
| RDDT Reddit Inc. compare | 32.0% |
| BZ KANZHUN LIMITED Sponsored ADR compare | 26.2% |
| TME Tencent Music Entertainment Group Sponsored ADR compare | 10.7% |
| PINS Pinterest, Inc. compare | 4.50% |
| BIDU Baidu, Inc. | 0.00% |
| ZG Zillow Group, Inc. compare | −2.45% |
| Z Zillow Group, Inc. compare | −2.45% |
| SNAP Snap Inc. compare | −6.78% |
| MTCH Match Group Inc. compare | −397.1% |
| Internet Content & Information industry median | −1.19% |
| Communication Services sector median | 0.00% |
| Market median | 0.51% |
What Return on equity is
ROE shows how much profit a company earns for its shareholders on the equity they have in the business.
Annual: Net Income Allotted to Shareholders ÷ Average Common Equity; TTM: Net Income Allotted to Shareholders ÷ Average Common Equity (latest quarter)
More on BIDU
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement