Baidu, Inc.
BIDU Communication Services Internet Content & Information
Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024. In the quarter to June 2026, revenue grew 1.09%, EPS fell 69.2%, free cash flow fell 128.9% and total debt rose 18.6%, each against the same quarter a year earlier.
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Baidu, Inc. (BIDU) EV/Sales
As of 9 October 2026, Baidu, Inc. (BIDU) trades at a EV/Sales of 0.9×. Over the past ten years it has ranged from 0.6× (October 2022) to 14.5× (April 2015); the current reading is higher than 5% of that period. That is below the Internet Content & Information industry median of 1.2× and below the Communication Services sector median of 1.4×.
EV/Sales, daily
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Annual newest first
| Period | EV/Sales | Change |
|---|---|---|
| FY2025 | 2.1× | 120.39% |
| FY2024 | 1.0× | (9.03%) |
| FY2023 | 1.1× | (24.05%) |
| FY2022 | 1.4× | (22.02%) |
| FY2021 | 1.8× | (51.24%) |
| FY2020 | 3.7× | 80.05% |
| FY2019 | 2.0× | (29.39%) |
| FY2018 | 2.9× | (47.49%) |
| FY2017 | 5.5× | 9.50% |
| FY2016 | 5.0× | (27.47%) |
Quarterly newest first
| Period | EV/Sales | Change |
|---|---|---|
| Jun 2026 | 1.4× | (18.14%) |
| Mar 2026 | 1.7× | (19.07%) |
| Dec 2025 | 2.1× | 1.73% |
| Sep 2025 | 2.1× | 73.46% |
| 41 more quarters | Free account |
Against its own ten years
EV/Sales against peers
| Company | EV/Sales |
|---|---|
| BIDU Baidu, Inc. | 0.9× |
| BILI Bilibili Inc. Sponsored ADR compare | 0.9× |
| SNAP Snap Inc. compare | 1.8× |
| Z Zillow Group, Inc. compare | 2.4× |
| ZG Zillow Group, Inc. compare | 2.5× |
| PINS Pinterest, Inc. compare | 2.6× |
| BZ KANZHUN LIMITED Sponsored ADR compare | 3.2× |
| MTCH Match Group Inc. compare | 3.7× |
| RDDT Reddit Inc. compare | 10.1× |
| Internet Content & Information industry median | 1.2× |
| Communication Services sector median | 1.4× |
| Market median | 2.2× |
What EV/Sales is
EV/Sales tells an investor how the value of a whole company, counting its debt and cash, compares with the sales it brings in.
((Stock Price × Shares (Basic, Weighted) (latest quarter)) + (Long Term Debt (Total) (latest quarter) + Current Part of Debt (latest quarter)) − Cash & Short Term Investments (latest quarter)) ÷ Revenue (TTM)