stockrowBaidu, Inc.
BIDU Communication Services Internet Content & Information
Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.
- Revenue
- +1.09%
- EPS
- −69.2%
- Free cash flow
- −128.9%
- Total debt
- +18.6%
Quarter to June 2026, against a year earlier
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Baidu, Inc. (BIDU) Return on invested capital
Baidu, Inc.'s return on invested capital over the twelve months to 30 June 2026 was −2.17%, down 0.6 percentage points from fiscal 2025 (−1.53%). Over the past ten years it has ranged from −1.53% (fiscal 2025) to 27.1% (fiscal 2017) — the current reading is the lowest in ten years. That is below the Internet Content & Information industry median of 0.00% and below the Communication Services sector median of 0.00%.
Return on invested capital, annual
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Annual newest first
| Period | Return on invested capital | Change (points) |
|---|---|---|
| FY2025 | −1.53% | (8.64) |
| FY2024 | 7.11% | (5.55) |
| FY2023 | 12.7% | 4.05 |
| FY2022 | 8.61% | 2.73 |
| FY2021 | 5.88% | (3.24) |
| FY2020 | 9.12% | 4.39 |
| FY2019 | 4.73% | (6.23) |
| FY2018 | 11.0% | (16.18) |
| FY2017 | 27.1% | 11.45 |
| FY2016 | 15.7% | 0.22 |
Against its own ten years
Return on invested capital against peers
| Company | Return on invested capital |
|---|---|
| BZ KANZHUN LIMITED Sponsored ADR compare | 1,712.2% |
| RDDT Reddit Inc. compare | 103.5% |
| MTCH Match Group Inc. compare | 24.1% |
| TME Tencent Music Entertainment Group Sponsored ADR compare | 9.92% |
| PINS Pinterest, Inc. compare | 4.68% |
| BIDU Baidu, Inc. | −2.17% |
| ZG Zillow Group, Inc. compare | −2.33% |
| Z Zillow Group, Inc. compare | −2.33% |
| SNAP Snap Inc. compare | −2.52% |
| Internet Content & Information industry median | 0.00% |
| Communication Services sector median | 0.00% |
| Market median | 0.00% |
What Return on invested capital is
Return on Invested Capital shows how much after-tax operating profit a company earns on the money its lenders and shareholders have put in.
TTM: (Operating Income × 0.625) ÷ (Shareholders Equity (Total) (latest quarter) + Long Term Debt (Total) (latest quarter) + Current Part of Debt (latest quarter) − Cash & Short Term Investments (latest quarter)); Annual: (Operating Income × 0.625) ÷ (Shareholders Equity (Total) + Long Term Debt (Total) + Current Part of Debt − Cash & Short Term Investments)
More on BIDU
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement