Baidu, Inc. (BIDU) vs Pinterest, Inc. (PINS)

Baidu, Inc. and Pinterest, Inc. are both Internet Content & Information companies. Baidu, Inc. is the larger, with a market value of $24.1B against $10.5B — 2.3× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Pinterest, Inc. trades at 54.0×. Pinterest, Inc. grew revenue faster over the last twelve months: 16.6% against 2.43%. Pinterest, Inc. has the higher net margin (5.46% vs −2.38%) and the higher return on invested capital (5.39% vs −2.17%). Across the 20 metrics below, Pinterest, Inc. leads on 15 and Baidu, Inc. on 5.

Valuation

Metric BIDU PINS Internet Content & Information median
P/E n/m 54.00 10.24
P/S 1.59 2.34 0.87
P/B 0.75 3.68 1.32
Price to free cash flow 9.84 8.31 8.85
EV/EBITDA n/m 42.40 8.86
EV/Sales 0.91 2.27 1.15
Earnings yield (1.74%) 1.85% (1.58%)
Free cash flow yield 10.16% 12.03% 2.32%

Profitability

Metric BIDU PINS Internet Content & Information median
Gross margin 40.92% 79.47% 66.84%
Operating margin (5.36%) 4.92% (3.41%)
Net margin (2.38%) 5.46% (3.02%)
Free cash flow margin 0.00% 28.11% 1.75%
Return on equity 0.00% 6.46% 0.00%
Return on assets (0.67%) 4.90% (0.36%)
Return on invested capital (2.17%) 5.39% 0.00%

Growth

Metric BIDU PINS Internet Content & Information median
Revenue growth (TTM) 2.43% 16.64% 2.65%
EPS growth (last fiscal year) (74.82%) (77.15%) —
Revenue growth, 5-year CAGR 2.38% 20.06% 9.73%
Net income growth, 5-year CAGR (25.34%) 0.00% 0.00%

Health

Metric BIDU PINS Internet Content & Information median
Debt to equity 0.29 0.34 0.01
Current ratio 2.33 3.81 1.82
Net debt to EBITDA (2.46) (7.55) (0.48)

Dividend

Metric BIDU PINS Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric BIDU PINS Internet Content & Information median
Market cap 24.13b 10.52b 283.68m

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