Baidu, Inc. (BIDU) vs Pinterest, Inc. (PINS)
Baidu, Inc. and Pinterest, Inc. are both Internet Content & Information companies. Baidu, Inc. is the larger, with a market value of $24.1B against $10.5B — 2.3× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Pinterest, Inc. trades at 54.0×. Pinterest, Inc. grew revenue faster over the last twelve months: 16.6% against 2.43%. Pinterest, Inc. has the higher net margin (5.46% vs −2.38%) and the higher return on invested capital (5.39% vs −2.17%). Across the 20 metrics below, Pinterest, Inc. leads on 15 and Baidu, Inc. on 5.
Valuation
Profitability
| Metric | BIDU | PINS | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 40.92% | 79.47% | 66.84% |
| Operating margin | (5.36%) | 4.92% | (3.41%) |
| Net margin | (2.38%) | 5.46% | (3.02%) |
| Free cash flow margin | 0.00% | 28.11% | 1.75% |
| Return on equity | 0.00% | 6.46% | 0.00% |
| Return on assets | (0.67%) | 4.90% | (0.36%) |
| Return on invested capital | (2.17%) | 5.39% | 0.00% |
Growth
Health
Dividend
Size
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