stockrowBaidu, Inc.
BIDU Communication Services Internet Content & Information
Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.
- Revenue
- +1.09%
- EPS
- −69.2%
- Free cash flow
- −128.9%
- Total debt
- +18.6%
Quarter to June 2026, against a year earlier
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Baidu, Inc. (BIDU) Operating margin
Baidu, Inc.'s operating margin over the twelve months to 30 June 2026 was −5.36%, down 0.8 percentage points from fiscal 2025 (−4.51%). Over the past ten years it has ranged from −4.51% (fiscal 2025) to 18.5% (fiscal 2017) — the current reading is the lowest in ten years. That is below the Internet Content & Information industry median of −1.87% and below the Communication Services sector median of 0.94%.
Operating margin, annual
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Annual newest first
| Period | Operating margin | Change (points) |
|---|---|---|
| FY2025 | −4.51% | (20.49) |
| FY2024 | 16.0% | (0.26) |
| FY2023 | 16.2% | 3.37 |
| FY2022 | 12.9% | 4.42 |
| FY2021 | 8.45% | (4.94) |
| FY2020 | 13.4% | 7.52 |
| FY2019 | 5.87% | (9.32) |
| FY2018 | 15.2% | (3.30) |
| FY2017 | 18.5% | 4.25 |
| FY2016 | 14.2% | (3.34) |
Quarterly newest first
| Period | Operating margin | Change (points) |
|---|---|---|
| Jun 2026 | 9.66% | (0.30) |
| Mar 2026 | 9.96% | 5.81 |
| Dec 2025 | 4.15% | 52.56 |
| Sep 2025 | −48.4% | (58.42) |
| 41 more quarters | Free account |
Against its own ten years
Operating margin against peers
| Company | Operating margin |
|---|---|
| BZ KANZHUN LIMITED Sponsored ADR compare | 32.8% |
| MTCH Match Group Inc. compare | 29.7% |
| TME Tencent Music Entertainment Group Sponsored ADR compare | 29.4% |
| RDDT Reddit Inc. compare | 29.4% |
| PINS Pinterest, Inc. compare | 4.19% |
| SNAP Snap Inc. compare | −1.81% |
| ZG Zillow Group, Inc. compare | −5.11% |
| Z Zillow Group, Inc. compare | −5.11% |
| BIDU Baidu, Inc. | −5.36% |
| Internet Content & Information industry median | −1.87% |
| Communication Services sector median | 0.94% |
| Market median | 0.00% |
What Operating margin is
EBIT Margin tells an investor how much operating profit, before interest and taxes, a company keeps from each unit of revenue.
EBIT ÷ Revenue
More on BIDU
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement