Baidu, Inc.
BIDU Communication Services Internet Content & Information
Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.
- Revenue
- +1.09%
- EPS
- −69.2%
- Free cash flow
- −128.9%
- Total debt
- +18.6%
Quarter to June 2026, against a year earlier
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Baidu, Inc. (BIDU) Free cash flow margin
Baidu, Inc.'s free cash flow margin over the twelve months to 30 June 2026 was 0.00%, up 12.7 percentage points from fiscal 2025 (−12.7%). Over the past ten years it has ranged from −12.7% (fiscal 2025) to 22.4% (fiscal 2017) — the current reading is the lowest in ten years. That is below the Internet Content & Information industry median of 3.47% and below the Communication Services sector median of 1.75%.
Free cash flow margin, annual
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Annual newest first
| Period | Free cash flow margin | Change (points) |
|---|---|---|
| FY2025 | −12.7% | (22.48) |
| FY2024 | 9.75% | (9.06) |
| FY2023 | 18.8% | 4.44 |
| FY2022 | 14.4% | 7.23 |
| FY2021 | 7.14% | (10.48) |
| FY2020 | 17.6% | 8.92 |
| FY2019 | 8.70% | (4.64) |
| FY2018 | 13.3% | (9.03) |
| FY2017 | 22.4% | 5.64 |
| FY2016 | 16.7% | (0.91) |
Against its own ten years
Free cash flow margin against peers
| Company | Free cash flow margin |
|---|---|
| BZ KANZHUN LIMITED Sponsored ADR compare | 53.3% |
| RDDT Reddit Inc. compare | 38.8% |
| TME Tencent Music Entertainment Group Sponsored ADR compare | 33.2% |
| MTCH Match Group Inc. compare | 32.7% |
| PINS Pinterest, Inc. compare | 27.0% |
| SNAP Snap Inc. compare | 11.8% |
| ZG Zillow Group, Inc. compare | 9.59% |
| Z Zillow Group, Inc. compare | 9.59% |
| BIDU Baidu, Inc. | 0.00% |
| Internet Content & Information industry median | 3.47% |
| Communication Services sector median | 1.75% |
| Market median | 0.00% |
What Free cash flow margin is
Free Cash Flow Margin tells an investor how much of each sale turns into cash the company keeps after paying for investment in its assets.
(Operating Cash Flow + Property, Plant, Equipment Change (Net) + Intangible Assets Change (Net)) ÷ Revenue
More on BIDU
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement