stockrowBaidu, Inc.
BIDU Communication Services Internet Content & Information
Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.
- Revenue
- +1.09%
- EPS
- −69.2%
- Free cash flow
- −128.9%
- Total debt
- +18.6%
Quarter to June 2026, against a year earlier
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Baidu, Inc. (BIDU) Gross margin
Baidu, Inc.'s gross margin over the twelve months to 30 June 2026 was 40.9%, down 3.0 percentage points from fiscal 2025 (43.9%). Over the past ten years it has ranged from 41.5% (fiscal 2019) to 58.6% (fiscal 2015); the current reading is higher than 18% of that period. That is below the Internet Content & Information industry median of 63.3% and below the Communication Services sector median of 51.3%.
Gross margin, annual
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Annual newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| FY2025 | 43.9% | (6.47) |
| FY2024 | 50.4% | (1.34) |
| FY2023 | 51.7% | 3.38 |
| FY2022 | 48.3% | (0.03) |
| FY2021 | 48.3% | (0.14) |
| FY2020 | 48.5% | 6.99 |
| FY2019 | 41.5% | (7.92) |
| FY2018 | 49.4% | 0.19 |
| FY2017 | 49.2% | (0.77) |
| FY2016 | 50.0% | (8.65) |
Quarterly newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| Jun 2026 | 39.0% | 0.11 |
| Mar 2026 | 38.9% | (5.29) |
| Dec 2025 | 44.2% | 2.97 |
| Sep 2025 | 41.2% | (2.64) |
| 41 more quarters | Free account |
Against its own ten years
Gross margin against peers
| Company | Gross margin |
|---|---|
| RDDT Reddit Inc. compare | 91.6% |
| BZ KANZHUN LIMITED Sponsored ADR compare | 85.9% |
| PINS Pinterest, Inc. compare | 79.0% |
| MTCH Match Group Inc. compare | 75.8% |
| ZG Zillow Group, Inc. compare | 72.5% |
| Z Zillow Group, Inc. compare | 72.5% |
| SNAP Snap Inc. compare | 59.1% |
| TME Tencent Music Entertainment Group Sponsored ADR compare | 44.3% |
| BIDU Baidu, Inc. | 40.9% |
| Internet Content & Information industry median | 63.3% |
| Communication Services sector median | 51.3% |
| Market median | 45.1% |
What Gross margin is
Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.
Gross Profit ÷ Revenue
More on BIDU
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement