stockrowBaidu, Inc.
BIDU Communication Services Internet Content & Information
Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.
- Revenue
- +1.09%
- EPS
- −69.2%
- Free cash flow
- −128.9%
- Total debt
- +18.6%
Quarter to June 2026, against a year earlier
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Baidu, Inc. (BIDU) Net margin
Baidu, Inc.'s net margin over the twelve months to 30 June 2026 was −2.58%, down 6.9 percentage points from fiscal 2025 (4.33%). Over the past ten years it has ranged from 1.92% (fiscal 2019) to 50.7% (fiscal 2015); the current reading is higher than 18% of that period. That is below the Internet Content & Information industry median of −1.37% and below the Communication Services sector median of 0.00%.
Net margin, annual
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Annual newest first
| Period | Net margin | Change (points) |
|---|---|---|
| FY2025 | 4.33% | (13.52) |
| FY2024 | 17.9% | 3.29 |
| FY2023 | 14.6% | 8.93 |
| FY2022 | 5.63% | (2.59) |
| FY2021 | 8.22% | (12.77) |
| FY2020 | 21.0% | 19.07 |
| FY2019 | 1.92% | (25.04) |
| FY2018 | 27.0% | 5.39 |
| FY2017 | 21.6% | 5.08 |
| FY2016 | 16.5% | (34.22) |
Quarterly newest first
| Period | Net margin | Change (points) |
|---|---|---|
| Jun 2026 | 7.41% | (3.32) |
| Mar 2026 | 10.7% | 5.67 |
| Dec 2025 | 5.06% | 41.10 |
| Sep 2025 | −36.0% | (58.42) |
| 41 more quarters | Free account |
Against its own ten years
Net margin against peers
| Company | Net margin |
|---|---|
| BZ KANZHUN LIMITED Sponsored ADR compare | 52.8% |
| RDDT Reddit Inc. compare | 32.1% |
| TME Tencent Music Entertainment Group Sponsored ADR compare | 26.4% |
| MTCH Match Group Inc. compare | 20.7% |
| PINS Pinterest, Inc. compare | 3.81% |
| SNAP Snap Inc. compare | −2.30% |
| BIDU Baidu, Inc. | −2.58% |
| ZG Zillow Group, Inc. compare | −3.95% |
| Z Zillow Group, Inc. compare | −3.95% |
| Internet Content & Information industry median | −1.37% |
| Communication Services sector median | 0.00% |
| Market median | 1.06% |
What Net margin is
Net Profit Margin tells an investor how much of each unit of revenue ends up as profit for shareholders after all costs, interest and taxes.
Net Income Allotted to Shareholders ÷ Revenue
More on BIDU
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement