Baidu, Inc. (BIDU) vs Match Group Inc. (MTCH)

Baidu, Inc. and Match Group Inc. are both Internet Content & Information companies. Baidu, Inc. is the larger, with a market value of $22.8B against $10.1B — 2.3× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Match Group Inc. trades at 14.3×. Baidu, Inc. grew revenue faster over the last twelve months: 2.43% against 1.70%. Match Group Inc. has the higher net margin (20.2% vs −2.38%) and the higher return on invested capital (22.6% vs −2.17%). Across the 19 metrics below, Match Group Inc. leads on 13 and Baidu, Inc. on 6.

Valuation

Metric BIDU MTCH Internet Content & Information median
P/E n/m 14.32 11.54
P/S 1.45 2.85 0.86
P/B 0.69 n/m 1.20
Price to free cash flow 367.12 8.75 9.63
EV/EBITDA n/m 12.11 8.68
EV/Sales 0.78 3.81 1.18
Earnings yield (1.90%) 6.98% (2.42%)
Free cash flow yield 0.27% 11.43% 2.27%

Profitability

Metric BIDU MTCH Internet Content & Information median
Gross margin 40.92% 74.80% 66.84%
Operating margin (5.36%) 28.15% (3.41%)
Net margin (2.38%) 20.17% (3.02%)
Free cash flow margin 0.00% 32.53% 1.75%
Return on equity 0.00% (302.58%) 0.00%
Return on assets (0.67%) 17.91% (0.36%)
Return on invested capital (2.17%) 22.61% 0.00%

Growth

Metric BIDU MTCH Internet Content & Information median
Revenue growth (TTM) 2.43% 1.70% 2.65%
EPS growth (last fiscal year) (74.82%) 17.82% 34.45%
Revenue growth, 5-year CAGR 2.38% 7.84% 9.73%
Net income growth, 5-year CAGR (25.34%) 30.46% 0.00%

Health

Metric BIDU MTCH Internet Content & Information median
Debt to equity 0.29 (14.98) 0.01
Current ratio 2.33 1.72 1.82
Net debt to EBITDA (2.46) 3.01 (0.48)

Dividend

Metric BIDU MTCH Internet Content & Information median
Dividend yield — 1.84% 1.07%
Payout ratio — 0.28 0.28

Size

Metric BIDU MTCH Internet Content & Information median
Market cap 22.80b 10.12b 318.52m

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