Baidu, Inc. (BIDU) vs Match Group Inc. (MTCH)

Baidu, Inc. and Match Group Inc. are both Internet Content & Information companies. Baidu, Inc. is the larger, with a market value of $24.1B against $9.5B — 2.6× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Match Group Inc. trades at 13.5×. Baidu, Inc. grew revenue faster over the last twelve months: 2.43% against 1.70%. Match Group Inc. has the higher net margin (20.2% vs −2.38%) and the higher return on invested capital (22.6% vs −2.17%). Across the 19 metrics below, Match Group Inc. leads on 13 and Baidu, Inc. on 6.

Valuation

Metric BIDU MTCH Internet Content & Information median
P/E n/m 13.52 10.24
P/S 1.59 2.69 0.87
P/B 0.75 n/m 1.32
Price to free cash flow 9.84 8.26 8.85
EV/EBITDA n/m 11.61 8.86
EV/Sales 0.91 3.65 1.15
Earnings yield (1.74%) 7.40% (1.58%)
Free cash flow yield 10.16% 12.11% 2.32%

Profitability

Metric BIDU MTCH Internet Content & Information median
Gross margin 40.92% 74.80% 66.84%
Operating margin (5.36%) 28.15% (3.41%)
Net margin (2.38%) 20.17% (3.02%)
Free cash flow margin 0.00% 32.53% 1.75%
Return on equity 0.00% (302.58%) 0.00%
Return on assets (0.67%) 17.91% (0.36%)
Return on invested capital (2.17%) 22.61% 0.00%

Growth

Metric BIDU MTCH Internet Content & Information median
Revenue growth (TTM) 2.43% 1.70% 2.65%
EPS growth (last fiscal year) (74.82%) 17.82% —
Revenue growth, 5-year CAGR 2.38% 7.84% 9.73%
Net income growth, 5-year CAGR (25.34%) 30.46% 0.00%

Health

Metric BIDU MTCH Internet Content & Information median
Debt to equity 0.29 (14.98) 0.01
Current ratio 2.33 1.72 1.82
Net debt to EBITDA (2.46) 3.01 (0.48)

Dividend

Metric BIDU MTCH Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric BIDU MTCH Internet Content & Information median
Market cap 24.13b 9.46b 283.68m

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