stockrowBaidu, Inc.
BIDU Communication Services Internet Content & Information
Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.
- Revenue
- +1.09%
- EPS
- −69.2%
- Free cash flow
- −128.9%
- Total debt
- +18.6%
Quarter to June 2026, against a year earlier
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Baidu, Inc. (BIDU) Return on assets
Baidu, Inc.'s return on assets over the twelve months to 30 June 2026 was −0.73%, down 2.0 percentage points from fiscal 2025 (1.30%). Over the past ten years it has ranged from 0.68% (fiscal 2019) to 26.7% (fiscal 2015); the current reading is higher than 18% of that period. That is below the Internet Content & Information industry median of 0.00% and below the Communication Services sector median of 0.00%.
Return on assets, annual
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Annual newest first
| Period | Return on assets | Change (points) |
|---|---|---|
| FY2025 | 1.30% | (4.32) |
| FY2024 | 5.62% | 0.78 |
| FY2023 | 4.84% | 3.10 |
| FY2022 | 1.74% | (1.16) |
| FY2021 | 2.90% | (4.41) |
| FY2020 | 7.31% | 6.63 |
| FY2019 | 0.68% | (9.10) |
| FY2018 | 9.78% | 1.11 |
| FY2017 | 8.67% | 1.84 |
| FY2016 | 6.83% | (19.90) |
Against its own ten years
Return on assets against peers
| Company | Return on assets |
|---|---|
| RDDT Reddit Inc. compare | 29.0% |
| BZ KANZHUN LIMITED Sponsored ADR compare | 19.6% |
| MTCH Match Group Inc. compare | 16.5% |
| TME Tencent Music Entertainment Group Sponsored ADR compare | 7.91% |
| PINS Pinterest, Inc. compare | 3.41% |
| BIDU Baidu, Inc. | −0.73% |
| SNAP Snap Inc. compare | −2.00% |
| ZG Zillow Group, Inc. compare | −2.05% |
| Z Zillow Group, Inc. compare | −2.05% |
| Internet Content & Information industry median | 0.00% |
| Communication Services sector median | 0.00% |
| Market median | 0.00% |
What Return on assets is
ROA tells an investor how much profit a company earns for shareholders from the assets it uses to run its business.
Annual: Net Income Allotted to Shareholders ÷ Average Assets; TTM: Net Income Allotted to Shareholders ÷ Average Assets (latest quarter)
More on BIDU
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement