Baidu, Inc. (BIDU) vs Reddit Inc. (RDDT)
Baidu, Inc. and Reddit Inc. are both Internet Content & Information companies. Reddit Inc. is the larger, with a market value of $29.5B against $24.1B — 1.2× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Reddit Inc. trades at 32.8×. Reddit Inc. grew revenue faster over the last twelve months: 66.6% against 2.43%. Reddit Inc. has the higher net margin (31.4% vs −2.38%) and the higher return on invested capital (98.3% vs −2.17%). Across the 18 metrics below, Reddit Inc. leads on 13 and Baidu, Inc. on 5.
Valuation
Profitability
| Metric | BIDU | RDDT | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 40.92% | 91.44% | 66.84% |
| Operating margin | (5.36%) | 28.25% | (3.41%) |
| Net margin | (2.38%) | 31.35% | (3.02%) |
| Free cash flow margin | 0.00% | 36.66% | 1.75% |
| Return on equity | 0.00% | 30.71% | 0.00% |
| Return on assets | (0.67%) | 27.79% | (0.36%) |
| Return on invested capital | (2.17%) | 98.25% | 0.00% |
Growth
Health
Dividend
Size
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