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Baidu, Inc. (BIDU) vs Snap Inc. (SNAP)

Baidu, Inc. and Snap Inc. are both Internet Content & Information companies. Baidu, Inc. is the larger, with a market value of $22.8B against $10.9B — 2.1× the size. Snap Inc. grew revenue faster over the last twelve months: 12.7% against 2.43%. Baidu, Inc. has the higher net margin (−2.38% vs −4.90%) and the higher return on invested capital (−2.17% vs −7.22%). Across the 20 metrics below, Baidu, Inc. leads on 10 and Snap Inc. on 10.

Valuation

Metric BIDU SNAP Internet Content & Information median
P/E n/m n/m 11.54
P/S 1.45 1.61 0.86
P/B 0.69 5.29 1.20
Price to free cash flow 367.12 14.67 9.63
EV/EBITDA n/m n/m 8.68
EV/Sales 0.78 1.74 1.18
Earnings yield (1.90%) (2.94%) (2.42%)
Free cash flow yield 0.27% 6.82% 2.27%

Profitability

Metric BIDU SNAP Internet Content & Information median
Gross margin 40.92% 57.33% 66.84%
Operating margin (5.36%) (5.10%) (3.41%)
Net margin (2.38%) (4.90%) (3.02%)
Free cash flow margin 0.00% 11.11% 1.75%
Return on equity 0.00% (15.58%) 0.00%
Return on assets (0.67%) (4.19%) (0.36%)
Return on invested capital (2.17%) (7.22%) 0.00%

Growth

Metric BIDU SNAP Internet Content & Information median
Revenue growth (TTM) 2.43% 12.65% 2.65%
EPS growth (last fiscal year) (74.82%) 35.71% 34.45%
Revenue growth, 5-year CAGR 2.38% 18.80% 9.73%
Net income growth, 5-year CAGR (25.34%) 0.00% 0.00%

Health

Metric BIDU SNAP Internet Content & Information median
Debt to equity 0.29 1.83 0.01
Current ratio 2.33 2.94 1.82
Net debt to EBITDA (2.46) (1.65) (0.48)

Dividend

Metric BIDU SNAP Internet Content & Information median
Dividend yield — — 1.07%
Payout ratio — — 0.28

Size

Metric BIDU SNAP Internet Content & Information median
Market cap 22.80b 10.89b 318.52m

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