Baidu, Inc. (BIDU) vs Snap Inc. (SNAP)

Baidu, Inc. and Snap Inc. are both Internet Content & Information companies. Baidu, Inc. is the larger, with a market value of $24.1B against $9.2B — 2.6× the size. Snap Inc. grew revenue faster over the last twelve months: 12.7% against 2.43%. Baidu, Inc. has the higher net margin (−2.38% vs −4.90%) and the higher return on invested capital (−2.17% vs −7.22%). Across the 20 metrics below, Baidu, Inc. leads on 11 and Snap Inc. on 9.

Valuation

Metric BIDU SNAP Internet Content & Information median
P/E n/m n/m 10.24
P/S 1.59 1.42 0.87
P/B 0.75 4.68 1.32
Price to free cash flow 9.84 12.97 8.85
EV/EBITDA n/m n/m 8.86
EV/Sales 0.91 1.56 1.15
Earnings yield (1.74%) (3.32%) (1.58%)
Free cash flow yield 10.16% 7.71% 2.32%

Profitability

Metric BIDU SNAP Internet Content & Information median
Gross margin 40.92% 57.33% 66.84%
Operating margin (5.36%) (5.10%) (3.41%)
Net margin (2.38%) (4.90%) (3.02%)
Free cash flow margin 0.00% 11.11% 1.75%
Return on equity 0.00% (15.58%) 0.00%
Return on assets (0.67%) (4.19%) (0.36%)
Return on invested capital (2.17%) (7.22%) 0.00%

Growth

Metric BIDU SNAP Internet Content & Information median
Revenue growth (TTM) 2.43% 12.65% 2.65%
EPS growth (last fiscal year) (74.82%) 35.71% —
Revenue growth, 5-year CAGR 2.38% 18.80% 9.73%
Net income growth, 5-year CAGR (25.34%) 0.00% 0.00%

Health

Metric BIDU SNAP Internet Content & Information median
Debt to equity 0.29 1.83 0.01
Current ratio 2.33 2.94 1.82
Net debt to EBITDA (2.46) (1.65) (0.48)

Dividend

Metric BIDU SNAP Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric BIDU SNAP Internet Content & Information median
Market cap 24.13b 9.21b 283.68m

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