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Baidu, Inc. (BIDU) vs Snap Inc. (SNAP)

Baidu, Inc. and Snap Inc. are both Internet Content & Information companies. Baidu, Inc. is the larger, with a market value of $22.0B against $8.6B — 2.5× the size. Snap Inc. grew revenue faster over the last twelve months: 13.8% against 2.43%. Snap Inc. has the higher net margin (−2.30% vs −2.58%) and the lower return on invested capital (−2.52% vs −2.17%). Across the 19 metrics below, Snap Inc. leads on 12 and Baidu, Inc. on 7.

Valuation

Metric BIDU SNAP Internet Content & Information median
P/E n/m n/m 12.38
P/S 1.45 1.33 0.93
P/B 0.69 3.91 1.24
Price to free cash flow n/m 11.39 10.76
EV/EBITDA n/m 165.29 10.74
EV/Sales 0.78 1.44 1.20
Earnings yield (2.33%) (1.75%) (1.71%)
Free cash flow yield (8.49%) 8.78% 4.26%

Profitability

Metric BIDU SNAP Internet Content & Information median
Gross margin 40.92% 59.11% 63.25%
Operating margin (5.36%) (1.81%) (1.87%)
Net margin (2.58%) (2.30%) (1.37%)
Free cash flow margin 0.00% 11.83% 3.47%
Return on equity 0.00% (6.78%) (1.19%)
Return on assets (0.73%) (2.00%) 0.00%
Return on invested capital (2.17%) (2.52%) 0.00%

Growth

Metric BIDU SNAP Internet Content & Information median
Revenue growth (TTM) 2.43% 13.76% 6.92%
EPS growth (last fiscal year) (74.82%) 35.71% 34.37%
Revenue growth, 5-year CAGR 2.38% 18.80% 10.46%
Net income growth, 5-year CAGR (25.34%) 0.00% 0.00%

Health

Metric BIDU SNAP Internet Content & Information median
Debt to equity 0.29 1.56 0.01
Current ratio 2.33 3.36 1.84
Net debt to EBITDA (2.46) (1.65) (0.53)

Dividend

Metric BIDU SNAP Internet Content & Information median
Dividend yield — — 1.19%
Payout ratio — — 0.27

Size

Metric BIDU SNAP Internet Content & Information median
Market cap 21.95b 8.61b 693.23m

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