Baidu, Inc.
BIDU Communication Services Internet Content & Information
Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.
- Revenue
- +1.09%
- EPS
- −69.2%
- Free cash flow
- −128.9%
- Total debt
- +18.6%
Quarter to June 2026, against a year earlier
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Baidu, Inc. (BIDU) P/S ratio
As of 5 November 2026, Baidu, Inc. (BIDU) trades at a P/S ratio of 1.5×. Over the past ten years it has ranged from 1.4× (October 2026) to 22.8× (January 2015); the current reading is higher than 1% of that period. That is above the Internet Content & Information industry median of 0.9× and above the Communication Services sector median of 0.9×.
P/S ratio, daily
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Annual newest first
| Period | P/S ratio | Change |
|---|---|---|
| FY2025 | 2.4× | 49.62% |
| FY2024 | 1.6× | (24.48%) |
| FY2023 | 2.1× | (7.60%) |
| FY2022 | 2.3× | (12.01%) |
| FY2021 | 2.6× | (41.65%) |
| FY2020 | 4.5× | 57.69% |
| FY2019 | 2.9× | (23.30%) |
| FY2018 | 3.7× | (42.39%) |
| FY2017 | 6.5× | 12.48% |
| FY2016 | 5.7× | (23.44%) |
Quarterly newest first
| Period | P/S ratio | Change |
|---|---|---|
| Jun 2026 | 2.1× | 2.11% |
| Mar 2026 | 2.0× | (15.70%) |
| Dec 2025 | 2.4× | (1.49%) |
| Sep 2025 | 2.4× | 53.20% |
| 41 more quarters | Free account |
Against its own ten years
P/S ratio against peers
| Company | P/S ratio |
|---|---|
| SNAP Snap Inc. compare | 1.3× |
| BIDU Baidu, Inc. | 1.5× |
| Z Zillow Group, Inc. compare | 2.4× |
| PINS Pinterest, Inc. compare | 2.4× |
| ZG Zillow Group, Inc. compare | 2.4× |
| MTCH Match Group Inc. compare | 2.6× |
| TME Tencent Music Entertainment Group Sponsored ADR compare | 3.0× |
| RDDT Reddit Inc. compare | 5.9× |
| BZ KANZHUN LIMITED Sponsored ADR compare | 6.3× |
| Internet Content & Information industry median | 0.9× |
| Communication Services sector median | 0.9× |
| Market median | 1.9× |
What P/S ratio is
Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.
(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)
More on BIDU
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement