Baidu, Inc.

BIDU Communication Services Internet Content & Information

Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.

Revenue
+1.09%
EPS
−69.2%
Free cash flow
−128.9%
Total debt
+18.6%

Quarter to June 2026, against a year earlier

79.85 0.58 −0.72%
Market cap
$22.0B
P/E
0.0×
Fwd P/E
15.7×
Dividend yield
—
F-score
2/9
Altman Z
2.06
Beneish M
−2.03
Dividend safety
n/a

Baidu, Inc. (BIDU) P/S ratio

Alert me on P/S ratio

As of 5 November 2026, Baidu, Inc. (BIDU) trades at a P/S ratio of 1.5×. Over the past ten years it has ranged from 1.4× (October 2026) to 22.8× (January 2015); the current reading is higher than 1% of that period. That is above the Internet Content & Information industry median of 0.9× and above the Communication Services sector median of 0.9×.

P/S ratio, daily

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Annual newest first

Period P/S ratio Change
FY2025 2.4× 49.62%
FY2024 1.6× (24.48%)
FY2023 2.1× (7.60%)
FY2022 2.3× (12.01%)
FY2021 2.6× (41.65%)
FY2020 4.5× 57.69%
FY2019 2.9× (23.30%)
FY2018 3.7× (42.39%)
FY2017 6.5× 12.48%
FY2016 5.7× (23.44%)

Quarterly newest first

Period P/S ratio Change
Jun 2026 2.1× 2.11%
Mar 2026 2.0× (15.70%)
Dec 2025 2.4× (1.49%)
Sep 2025 2.4× 53.20%
41 more quarters

Against its own ten years

Low 1.4× High 22.8×
Ten-year median 2.9×
Current reading's percentile 1

P/S ratio against peers

Company P/S ratio
SNAP Snap Inc. compare 1.3×
BIDU Baidu, Inc. 1.5×
Z Zillow Group, Inc. compare 2.4×
PINS Pinterest, Inc. compare 2.4×
ZG Zillow Group, Inc. compare 2.4×
MTCH Match Group Inc. compare 2.6×
TME Tencent Music Entertainment Group Sponsored ADR compare 3.0×
RDDT Reddit Inc. compare 5.9×
BZ KANZHUN LIMITED Sponsored ADR compare 6.3×
Internet Content & Information industry median 0.9×
Communication Services sector median 0.9×
Market median 1.9×

What P/S ratio is

Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.

(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)

The full definition of P/S ratio →

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