Primerica, Inc.

PRI Financial Insurance Life

Primerica, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $3.3 billion, up 6.56% from fiscal 2024.

Revenue
+7.36%
EPS
+6.45%
Free cash flow
+45.7%
Total debt
−12.1%

Quarter to September 2026, against a year earlier

287.41 2.87 +1.01%
Market cap
$8.9B
P/E
11.3×
Fwd P/E
11.1×
Dividend yield
1.61%
F-score
8/9
Altman Z
n/a
Beneish M
n/a
Dividend safety
n/a

Primerica, Inc. (PRI) P/S ratio

Alert me on P/S ratio

As of 5 November 2026, Primerica, Inc. (PRI) trades at a P/S ratio of 2.5×. Over the past ten years it has ranged from 1.3× (March 2020) to 3.5× (November 2024); the current reading is higher than 53% of that period. That is above the Insurance Life industry median of 0.8× and above the Financial sector median of 2.3×.

P/S ratio, daily

Embed this chart

Annual newest first

Period P/S ratio Change
FY2025 2.6× (14.62%)
FY2024 3.0× 10.27%
FY2023 2.7× 34.04%
FY2022 2.0× (9.24%)
FY2021 2.2× (7.60%)
FY2020 2.4× (9.81%)
FY2019 2.7× 18.96%
FY2018 2.3× (18.13%)
FY2017 2.8× 26.19%
FY2016 2.2× 27.57%

Quarterly newest first

Period P/S ratio Change
Sep 2026 2.4× (7.12%)
Jun 2026 2.6× 9.39%
Mar 2026 2.4× (7.77%)
Dec 2025 2.6× (8.14%)
43 more quarters

Against its own ten years

Low 1.3× High 3.5×
Ten-year median 2.5×
Current reading's percentile 48

P/S ratio against peers

What P/S ratio is

Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.

(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)

The full definition of P/S ratio →

More on PRI