ServiceNow, Inc. NOW
- Market cap
- $142.1B
- P/E
- 84.0×
Follow NOW
Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9.20 | 14.93 | 26.03 | 33.69 | 47.79 | 89.65 | 67.40 | 70.72 | 127.60 | 135.73 |
Analyst estimates 2026–2028 Powerpack |
Low Price
|
||
| 17.96 | 26.25 | 41.26 | 60.63 | 113.35 | 141.52 | 130.28 | 144.14 | 231.58 | 239.62 |
High Price
|
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| 4,801 | 6,222 | 8,154 | 10,371 | 13,000 | 16,881 | 20,433 | 22,668 | 26,293 | 29,187 |
Employees
|
|||
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Revenue/Emp
|
|||
| 1,391 | 1,918 | 2,609 | 3,460 | 4,519 | 5,896 | 7,245 | 8,971 | 10,984 | 13,278 |
Revenue
|
|||
| 71.32% | 73.95% | 76.13% | 76.99% | 78.16% | 77.05% | 78.29% | 78.59% | 79.18% | 77.53% |
Gross Margin
|
|||
| (410) | (113) | (39) | 67 | 150 | 249 | 399 | 1,008 | 1,738 | 2,261 |
EBT
|
|||
| (29.51%) | (5.91%) | (1.50%) | 1.94% | 3.32% | 4.22% | 5.51% | 11.24% | 15.82% | 17.03% |
EBT Margin
|
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| (414) | (117) | (27) | 627 | 119 | 230 | 325 | 1,731 | 1,425 | 1,748 |
Net Income
|
|||
| 186 | 266 | 346 | 453 | 578 | 766 | 791 | 1,021 | 1,114 | 1,359 |
Depreciation
|
|||
| 1.69 | 2.24 | 2.93 | 3.71 | 4.68 | 5.95 | 7.19 | 8.79 | 10.67 | 12.81 |
Revenue/Sh
|
|||
| (0.55) | (0.14) | (0.03) | 0.67 | 0.12 | 0.23 | 0.32 | 1.70 | 1.38 | 1.69 |
Earnings/Sh
|
|||
| 0.19 | 0.75 | 0.91 | 1.33 | 1.85 | 2.21 | 2.70 | 3.33 | 4.15 | 5.25 |
Cash Flow/Sh
|
|||
| (0.15) | (0.18) | (0.28) | (0.36) | (0.45) | (0.40) | (0.55) | (0.68) | (0.87) | (0.88) |
Capex/Sh
|
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| 0.04 | 0.57 | 0.63 | 0.96 | 1.40 | 1.81 | 2.16 | 2.65 | 3.28 | 4.37 |
Free CF/Sh
|
|||
| 0.47 | 0.91 | 1.25 | 2.28 | 2.94 | 3.73 | 5.00 | 7.47 | 9.34 | 12.50 |
Book Value/Sh
|
|||
| 823 | 856 | 889 | 932 | 965 | 990 | 1,007 | 1,021 | 1,029 | 1,037 |
Shares
|
|||
| 0.00 | 0.00 | 0.00 | 85.03 | 887.82 | 554.79 | 239.44 | 81.07 | 153.42 | 90.65 |
PE Ratio
|
|||
| 8.95 | 11.76 | 12.14 | 15.21 | 23.52 | 21.81 | 10.72 | 15.64 | 19.87 | 11.96 |
PS Ratio
|
|||
| 32.17 | 28.96 | 28.50 | 24.74 | 37.51 | 34.80 | 15.43 | 18.40 | 22.71 | 12.25 |
PB Ratio
|
|||
| 8.67 | 11.44 | 11.88 | 14.94 | 23.22 | 21.52 | 10.35 | 15.28 | 19.48 | 11.61 |
EV/Sales
|
|||
| 346.73 | 45.94 | 55.12 | 58.27 | 81.90 | 72.81 | 35.42 | 51.12 | 63.41 | 34.00 |
EV/FCF
|
|||
| 159 | 643 | 811 | 1,236 | 1,786 | 2,191 | 2,723 | 3,398 | 4,267 | 5,444 |
Op' Cash Flow
|
|||
| (124) | (157) | (249) | (338) | (432) | (399) | (550) | (697) | (892) | (911) |
Capex
|
|||
| 35 | 486 | 562 | 898 | 1,354 | 1,792 | 2,173 | 2,701 | 3,375 | 4,533 |
FCF
|
|||
| 271 | 382 | 332 | 74 | 785 | 271 | 649 | 412 | 829 | 28 |
Working Cap'
|
|||
| 508 | 1,173 | 662 | 748 | 1,712 | 1,576 | 1,582 | 1,488 | 1,489 | 1,491 |
Total Debt
|
|||
| (392) | (606) | (836) | (943) | (1,380) | (1,728) | (2,698) | (3,389) | (4,273) | (4,793) |
Net Debt
|
|||
| 387 | 779 | 1,111 | 2,128 | 2,834 | 3,695 | 5,032 | 7,628 | 9,609 | 12,964 |
Sh' Equity
|
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| (21.57%) | (4.19%) | (0.72%) | 12.66% | 1.61% | 2.36% | 2.70% | 11.28% | 7.55% | 7.53% |
ROA
|
|||
| 0.00% | (23.28%) | (9.64%) | 2.22% | 8.55% | 8.17% | 9.51% | 11.23% | 15.98% | 13.95% |
ROIC
|
|||
| (86.87%) | (20.05%) | (2.83%) | 38.71% | 4.80% | 7.05% | 7.45% | 27.35% | 16.53% | 15.49% |
ROE
|
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ServiceNow, Inc. peers in Software Application
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| UBER Uber Technologies, Inc. | $141.9B | 15.0× | Compare |
| SNOW Snowflake Inc. | $117.9B | 0.0× | Compare |
| SHOP Shopify Inc. | $187.0B | 96.1× | Compare |
| ADP Automatic Data Processing, Inc. | $104.2B | 24.0× | Compare |
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| CRM Salesforce, Inc. | $194.9B | 21.3× | Compare |
| ADBE Adobe Inc. | $92.6B | 13.1× | Compare |
| DDOG Datadog, Inc. | $92.5B | 526× | Compare |
| CDNS Cadence Design Systems, Inc. | $88.7B | 64.5× | Compare |
NOW metrics, ten years each
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
ServiceNow, Inc. (NOW) key facts
- ServiceNow, Inc. (NOW) is a Software Application company in the Technology sector, listed on the New York Stock Exchange.
- ServiceNow, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $13.3 billion, up 20.9% from fiscal 2024.
- Net income was $1.7 billion, or $1.69 per share (basic), a net margin of 13.2%.
- As of September 25, 2026, NOW traded at $135.62, a market capitalization of $142.1 billion.
- At that price the stock trades at 84.0× trailing-twelve-month earnings and 9.5× sales.
- Return on equity was 15.5% and debt-to-equity 0.60.
ServiceNow, Inc. (NOW) Latest News
24 Sep
ServiceNow is expanding its legacy-replacement push with an AI-native platform that unifies AI, data and workflows across technology, CRM, core business and creator functions, integrating with existing systems and cloud environments. The strategy aims to replace fragmented legacy apps and strengthen NOW against Microsoft and Salesforce in enterprise workflows, CRM, ITSM and AI automation. In Q2 2026, NOW’s CRM annual contract value reached about $2 billion, with net-new CRM ACV growth accelerating and average deal size doubling year over year; the company expects more than 2 billion service CRM cases this year. Partnerships are delivering front-office CRM replacements, and NOW is pursuing the Fortune 500,000 market with AI-native offerings designed to displace legacy products. AI automation underpins growth, with NOW’s AI ACV exceeding $1 billion and multi-AI deals expanding. Expanded AI-native platform and legacy-replacement push heighten growth potential while intensifying competition from Microsoft and Salesforce.
ServiceNow (NOW) closed down 2.13% at $137.78, lagging a flat-to-down broader market (S&P 500 -0.03%). The Dow fell 0.31%, while the Nasdaq edged up 0.01%. Over the last month NOW rose 11.91%, outpacing the Computer & Technology sector (+5.26%) and the S&P 500 (+0.53%). Ahead of its upcoming earnings, analysts expect Q2 EPS of $1.03, up 7.3% year over year, and revenue of $4.1 billion, up 20.3%. For the full year, consensus calls for $4.06 per share and $16.2 billion in revenue, about 15.7% and 22.0% higher respectively. NOW trades at a forward P/E of 34.67 vs. the industry's 13.38 and has a PEG of 1.42 (industry ~1.40). The Computers - IT Services industry is ranked 94th of roughly 250. The piece highlights that near-term estimate revisions guide stock moves, with Zacks' #3 Hold rating. Near-term earnings and estimate revisions could influence sentiment, but the long-term trajectory remains uncertain.
A 2026 comparison of Figma and ServiceNow weighs growth versus profitability. Figma’s collaborative design platform reports ~690,000 paying customers (as of March 2026) and FY2025 revenue near $1.1 billion, up ~41%, but a net loss around $1.3 billion with free cash flow near $246 million; debt/equity ~0.1x and current ratio ~2.6x, plus SBC inflating cash flow. Risks include AI-related margin pressure, heavy infrastructure costs, competition, and data security. ServiceNow operates an AI-powered platform to automate enterprise workflows, serving ~8,700 enterprise customers, including 658 with >$5 million in annual contract value. FY2025 revenue ~ $13.3 billion, net income ~ $1.7 billion, net margin ~13.2%; FCF ~ $4.6 billion; SBC ~35.9% of OCF; debt/equity ~0.2x; current ratio ~1.0x. Valuation shows Figma with higher P/S, NOW with lower forward P/E; the piece favors NOW for its enterprise trust, profitability, and AI-driven stickiness, while noting Figma’s growth reacceleration and IPO context. NOW’s entrenched enterprise position and AI-driven momentum present a solid growth path without being transformative.
Salesforce stock has surged 56% in three months as investors bet AI will lift the company. Two conditions to sustain gains: Salesforce's own AI must monetize; and its upgraded AI strategy must accelerate growth. The company's old bet - calling Salesforce the largest supplier of digital labor - has faded from emphasis, even as the underlying agent product, Agentforce, remains real with $1.5B ARR and a 70% rise in accounts with agents in production. Salesforce's revenue TTM is $43.9B. The latest focus is a premium tier built around Claudeforce, a blend of Anthropic's Claude with Salesforce data, designed to turn upgrades into growth. Only roughly 5% of sales/service knowledge workers have adopted the higher-end editions, but upgrades carry a 60%-80% premium and could unlock substantial uplift. Salesforce guided Q3 revenue of $11.42-$11.5B and aims to accelerate organic growth in H2; proof will be higher upgrade adoption and a bigger share of higher-end editions. AI-driven premium editions and competitive pressure from Salesforce could moderately affect NOW's growth prospects.
ServiceNow shares rose after partner INRY reported tangible efficiency gains from its EmployeeWorks rollout, boosting expectations for AI-driven workflows on the platform. The stock is up 90 days 57.26% and 30 days 9.94%, yet remains down 4.52% year-to-date and down 24.59% over the last year. A Simply Wall St fair-value model places NOW at about $260.58 versus a $140.78 close, implying roughly 46% undervaluation on a narrative basis, though it remains treated as a growth/AI play rather than a utility. A high P/E of 87.2x versus a fair 52.7x and peers near 28–30x underscores risks if AI adoption slows or debt-funded acquisitions weigh on margins. The piece also flags broader AI-infra stock coverage as a potential upside path. AI momentum and a valuation gap could moderately influence sentiment and near-term pricing, but no earnings catalyst is provided.
NOW attracted investor attention after strong recent performance and rising earnings expectations. Over the past month, ServiceNow shares rose 11.9%, while the S&P 500 gained 1.3% and the Computers-IT Services group fell about 2%. The company posted solid quarterly results: revenue of $3.99B (+24% YoY) and EPS of $0.90, beating the consensus revenue by 1.65% and EPS by 4.65%. For the current quarter, the Zacks consensus calls for $1.03 per share (+7.3% YoY). For the full year, $4.06 per share (+15.7%), and for next year $4.98 (+22.6%). Revenue forecasts stand at $4.1B this quarter, $16.2B this year, and $19.2B next year, with growth around 18-22%. Zacks ranks NOW #3 (Hold) with a Value Score of D, suggesting modest near-term movement in line with the market. Positive revisions to earnings and robust revenue growth imply moderate near-term upside, though a premium valuation and Hold stance temper upside.
23 Sep
Salesforce’s AI push through Agentforce is gaining traction. Second-quarter Agentforce ARR exceeded $1.5 billion, up over 240% year over year, though a broader definition now includes Slackbot and Headless 360 starting Q2 FY27, complicating YoY comparisons. Agentic Work Units reached 7 billion across Agentforce and Slack, with 3.2 billion in the latest quarter, and Salesforce rolled out job-ready agents for sales, service, and commerce. Management targets $63 billion in revenue by fiscal 2030, including Informatica, signaling monetization of AI and data products. Wells Fargo raised Salesforce’s price target to $250 from $230 and kept an Equal Weight rating. Partnerships with AWS and Google Cloud aim to broaden Agentforce adoption and ease integration. Risks include longer deployment timelines, competition from AI models and agent platforms, and potential seat reductions as AI automation accelerates. Salesforce’s AI expansion could moderately influence NOW through heightened competitive pressure and shifts in enterprise AI budgets.
INRY, an AI-first consulting firm and ServiceNow partner, deployed ServiceNow EmployeeWorks in six weeks, replacing its legacy portal with a single AI front door for the enterprise. The internal pilot integrated with daily tools like Microsoft Teams, Jira, and SharePoint, enabling employees to open and track tickets, submit PTO requests, file expense reports, pull client research, and surface sales insights without leaving the platform. Early results show a 60% reduction in median submission time for self-service allocation requests, a 97% request completion rate, and sustained internal customer satisfaction across two quarters. Building on momentum, INRY plans to extend EmployeeWorks to additional high-volume employee processes and roll it out to clients as a leading implementation partner, positioning the platform as unified workflow, AI assistance, and automation for enterprise-scale operations and governance. Early large-scale internal rollout by a ServiceNow partner demonstrates potential product traction but remains limited to a single case so far.
22 Sep
ServiceNow is benefiting from strong demand for its AI-powered workflow platform, aided by AI partnerships, cross-selling, and a broader ecosystem that has lifted the company's 2026 subscription revenue midpoint. It is increasingly positioned as a key AI-driven enterprise software competitor to Salesforce and Atlassian, leveraging collaborations with Microsoft and Accenture to broaden governance and automation capabilities. The extended Accenture collaboration stands out, tying hundreds of prebuilt AI agent skills and governance tools to customer adoption, though it raises execution risk if these assets fail to translate into durable usage. Management still sees a long-term path to growth, projecting $23.6 billion in revenue and $4.0 billion in earnings by 2029 (about 19% annual revenue growth). Sensitivities include hybrid AI pricing and rising costs that could pressure margins, alongside execution in a fast-changing market. Higher subscription guidance plus expanded AI partnerships create a meaningful near-term growth catalyst, but execution risk amid a crowded AI market could limit upside.
Xapien has launched as a native app on the ServiceNow AI Platform, delivering fully sourced, AI-native due diligence on any person or organization in minutes. The integration embeds automated background checks directly into ServiceNow workflows for onboarding and third-party risk management, addressing workflow fragmentation that slows risk assessments. The system conducts a complete, sourced background check inside the ServiceNow environment, enabling risk, compliance, procurement, and business development teams to vet parties, onboard faster, and take stronger risk positions without leaving the platform. Available now in the ServiceNow Store with free trials, the app enriches Third-Party Risk Management risk scores and can be configured for other modules. Xapien brings its $56 million funding-backed expansion and positions as a Build Partner, aiming to streamline enterprise due diligence across customers using ServiceNow. Integrates automated, fully-sourced due diligence directly into ServiceNow workflows, boosting platform value and potential customer adoption.
Okta stock rose about 5% after Needham lifted its price target to $230 from $200 and kept a Buy rating, citing upcoming AI-focused updates at Oktane 2026. The Las Vegas conference running through Sept. 24 is expected to reveal more on Okta's AI strategy, including AI-agent security, identity governance, privileged access controls, and threat protection, and how the platform will secure both employees and AI agents as enterprise adoption grows. Needham notes roughly 75% of tech leaders plan higher spending on enterprise identity security and highlights Okta's integrations with ServiceNow and Anthropic as potential drivers of broader platform use. Okta's AI push and ecosystem integrations could indirectly benefit ServiceNow through expanded enterprise identity security needs, but impact on NOW's core trajectory is uncertain.
21 Sep
ServiceNow benefits from broad demand across its workflow portfolio, strengthening its position against Salesforce and Microsoft in enterprise software. In Q2 2026, Technology Workflows closed 50 deals over $1 million, including nine above $5 million. IT Service Management appeared in 15 of NOW's top 20 deals, IT Operations Management in 18 (14 over $1 million), and Security and Risk in 16 (24 over $1 million). Demand extended beyond IT: CRM and Industry Workflows appeared in 16 top deals with 15 over $1 million, aided by CPQ and sales/order management. Core Business Workflows delivered 24 deals above $1 million; EmployeeWorks momentum rose; Creator Workflows appeared in 18 top deals. Net New ACV from business and consumer services jumped >6x YoY; education >125%; telecom/media ~40%. Cross-sell across the platform remained strong (18 of top 20 deals involved eight+ products). Q2 subscription revenue was $3.88B, up 24.5%; 2026 midpoint raised to $15.77B (21% CC). Broad multi-portfolio demand, elevated cross-sell, high renewal rates, and raised guidance point to a durable growth trajectory and stronger competitive positioning.
Cantor Fitzgerald analyst Thomas Blakey raised ServiceNow's price target to $174 from $141 and kept an overweight rating, lifting NOW shares as markets opened. Blakey cites growing demand for security‑driven, AI‑enabled platforms and says clients are upgrading to higher SaaS tiers, boosting revenue. He projects AI contributing about 30% of total contract value by 2030, a factor behind the stock’s renewed upside. After an earlier software sell‑off, ServiceNow has bounced, with the stock rising about 1.6% on Monday. Valuation remains attractive given AI‑driven growth potential, supporting a view that NOW could continue to advance as AI integration deepens and tiered contracts expand. Analyst target hike paired with AI-driven growth potential provides a moderate mid-term upside catalyst.
17 Sep
ServiceNow encounters a bear signal that has never been wrong historically, pointing to likely stock declines ahead. Historically infallible bear signal for ServiceNow is positioned to shift investor sentiment and alter stock trajectory substantially.
15 Sep
ServiceNow launches AI Control Tower for enterprise AI governance. New AI governance product launch strengthens ServiceNow's position in enterprise AI solutions and supports long-term growth.
ServiceNow stock questions arise over justifying $260 valuation as cash generation slows. Cooling cash flows may pressure ServiceNow valuation and investor sentiment without altering core trajectory.
14 Sep
ServiceNow is preferred over Palantir as the stronger AI stock investment due to superior growth prospects and competitive positioning. Comparison favoring ServiceNow over rival may mildly lift investor sentiment without altering core operations.
13 Sep
ServiceNow's AI business is predicted to triple before 2029. Prediction of AI business tripling signals major growth that can significantly shift ServiceNow's trajectory and investor sentiment.
12 Sep
GPT-6 Astra triggered 4%-5% stock drops in ServiceNow and Salesforce in one day, raising questions on whether Wall Street sees an AI-driven SaaS extinction event ahead. AI model advances create direct competitive pressure on ServiceNow core offerings and could shift long-term market positioning.
11 Sep
ServiceNow launches AI Control Tower to target security, governance, and enterprise ROI. AI Control Tower launch strengthens ServiceNow position in enterprise security and governance markets.
Salesforce stock appears undervalued amid doubts about the software sector's longevity, potentially signaling broader challenges for firms like ServiceNow. Sector-wide questions on software demand could moderately pressure ServiceNow's valuation and growth outlook.
10 Sep
ServiceNow maps AI Control Tower strategy with agents and security positioned as key growth drivers. AI Control Tower strategy marks major move that can significantly shift ServiceNow trajectory in agents and security.
8 Sep
ServiceNow stock rose 33% last month on strong demand and improved fundamentals. Stock surge signals better market positioning with moderate effects on future performance.
2 Sep
ServiceNow is positioning itself as the default AI commerce platform for enterprise partners through expanded integrations and capabilities. Adoption as the default AI commerce platform would drive major revenue growth and strengthen ServiceNow's market leadership.
ServiceNow launches a $4 billion share buyback to fend off a takeover attempt, according to Jim Cramer. A $4 billion buyback to counter takeover attempts marks a major capital allocation and defensive strategy with direct effects on valuation and investor views.
ServiceNow expands AI work with Aramco while Salesforce and Microsoft advance their own AI efforts. NOW's Aramco AI expansion offers moderate positive signal for operations and positioning amid rival AI activity.
30 Aug
Serval develops automation tools targeting IT admin tasks, positioning itself as a direct rival to ServiceNow in enterprise workflow management. Emerging automation competition from Serval may pressure ServiceNow's IT service offerings and market positioning.
28 Aug
ServiceNow and Salesforce shares surged as market data shows AI complements SaaS platforms instead of replacing them. ServiceNow stock surge signals major positive shift in market perception of its AI-SaaS positioning.
27 Aug
ServiceNow attributes its growth to AI advancements rather than budget pressures. AI positioned as core growth driver signals major strategic shift likely to boost ServiceNow's trajectory and investor outlook.
ServiceNow clears early buy point as IBD Stock of the Day while SaaSpocalypse fears fade. Stock clears buy point and sector fears ease, creating moderate positive sentiment shift for ServiceNow.