ServiceNow, Inc. NOW
135.62
(2.16)
(1.57%)
as of 25 Sep
- Market cap
- $142.1B
- P/E
- 84.0×
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ServiceNow, Inc. (NOW) P/S ratio
As of 25 September 2026, ServiceNow, Inc. (NOW) trades at a P/S ratio of 9.5×. Over the past ten years it has ranged from 2.7× (January 2015) to 26.0× (September 2021); the current reading is higher than 9% of that period. That is above the Software Application industry median of 2.7× and above the Technology sector median of 2.9×.
P/S ratio, daily
Annual
| Period | P/S ratio | Change |
|---|---|---|
| FY2025 | 12.0× | (39.79%) |
| FY2024 | 19.9× | 26.98% |
| FY2023 | 15.6× | 45.96% |
| FY2022 | 10.7× | (50.85%) |
| FY2021 | 21.8× | (7.28%) |
| FY2020 | 23.5× | 54.60% |
| FY2019 | 15.2× | 25.34% |
| FY2018 | 12.1× | 3.25% |
| FY2017 | 11.8× | 31.37% |
| FY2016 | 8.9× | (33.24%) |
Quarterly
| Period | P/S ratio | Change |
|---|---|---|
| Jun 2026 | 7.0× | (10.35%) |
| Mar 2026 | 7.8× | (35.19%) |
| Dec 2025 | 12.0× | (20.71%) |
| Sep 2025 | 15.1× | (14.60%) |
| 42 more quarters | Free account |
Against its own ten years
Low 2.7×
High 26.0×
Ten-year median
14.8×
Current reading's percentile
9
P/S ratio against peers
| Company | P/S ratio |
|---|---|
| UBER Uber Technologies, Inc. compare | 2.6× |
| ADBE Adobe Inc. compare | 3.6× |
| CRM Salesforce, Inc. compare | 4.4× |
| ADP Automatic Data Processing, Inc. compare | 4.8× |
| NOW ServiceNow, Inc. | 9.5× |
| SHOP Shopify Inc. compare | 13.9× |
| CDNS Cadence Design Systems, Inc. compare | 15.3× |
| SNOW Snowflake Inc. compare | 21.6× |
| DDOG Datadog, Inc. compare | 24.1× |
| Software Application industry median | 2.7× |
| Technology sector median | 2.9× |
| Market median | 2.0× |
What P/S ratio is
Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.
(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)
More on NOW
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- The full statement