ServiceNow, Inc. NOW

135.62 (2.16) (1.57%) as of 25 Sep
Market cap
$142.1B
P/E
84.0×
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ServiceNow, Inc. (NOW) P/B ratio

As of 25 September 2026, ServiceNow, Inc. (NOW) trades at a P/B ratio of 11.2×. Over the past ten years it has ranged from 4.3× (January 2015) to 44.8× (July 2019); the current reading is higher than 7% of that period. That is above the Software Application industry median of 3.0× and above the Technology sector median of 3.0×.

P/B ratio, daily

Annual

Period P/B ratio Change
FY2025 12.3× (46.05%)
FY2024 22.7× 23.42%
FY2023 18.4× 19.23%
FY2022 15.4× (55.66%)
FY2021 34.8× (7.22%)
FY2020 37.5× 51.61%
FY2019 24.7× (13.19%)
FY2018 28.5× (1.60%)
FY2017 29.0× (9.97%)
FY2016 32.2× 35.29%

Quarterly

Period P/B ratio Change
Jun 2026 8.2× (11.35%)
Mar 2026 9.2× (24.68%)
Dec 2025 12.3× (27.55%)
Sep 2025 16.9× (13.21%)
42 more quarters

Against its own ten years

Low 4.3× High 44.8×
Ten-year median 26.9×
Current reading's percentile 7

P/B ratio against peers

Company P/B ratio
CRM Salesforce, Inc. compare 5.0×
UBER Uber Technologies, Inc. compare 5.0×
ADBE Adobe Inc. compare 7.9×
NOW ServiceNow, Inc. 11.2×
CDNS Cadence Design Systems, Inc. compare 13.0×
SHOP Shopify Inc. compare 14.5×
ADP Automatic Data Processing, Inc. compare 17.6×
DDOG Datadog, Inc. compare 21.9×
SNOW Snowflake Inc. compare 54.6×
Software Application industry median 3.0×
Technology sector median 3.0×
Market median 1.8×

What P/B ratio is

Price to Book Value tells an investor how much the market pays for a company’s shares relative to the accounting net worth that belongs to common shareholders.

Stock Price ÷ (Common Equity (Total) (latest quarter) ÷ Shares (Basic, Weighted) (latest quarter))

The full definition of P/B ratio →

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