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Friday 6 November 2026 Export NOW’s income statement to Excel — free account

ServiceNow, Inc.

NOW Technology Software Application

ServiceNow, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $13.3 billion, up 20.9% from fiscal 2024.

Revenue
+20.5%
EPS
−44.2%
Free cash flow
+31.5%
Total debt
+404.6%

Quarter to September 2026, against a year earlier

102.40 6.41 −5.89%
Market cap
$106.3B
P/E
73.1×
Fwd P/E
73.2×
Dividend yield
—
F-score
4/9
Altman Z
8.31
Beneish M
−2.90
Dividend safety
n/a
Overview Business Profile Earnings & Analysis
Financials
Income Statement Balance Sheet Cash Flow Metrics & Ratios
Segments Valuation Filings

ServiceNow, Inc. (NOW) P/B ratio

Alert me on P/B ratio

As of 5 November 2026, ServiceNow, Inc. (NOW) trades at a P/B ratio of 8.1×. Over the past ten years it has ranged from 4.3× (January 2015) to 44.8× (July 2019); the current reading is higher than 3% of that period. That is above the Software Application industry median of 2.6× and above the Technology sector median of 2.5×.

P/B ratio, daily

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Annual newest first

Period P/B ratio Change
FY2025 12.3× (46.05%)
FY2024 22.7× 23.42%
FY2023 18.4× 19.23%
FY2022 15.4× (55.66%)
FY2021 34.8× (7.22%)
FY2020 37.5× 51.61%
FY2019 24.7× (13.19%)
FY2018 28.5× (1.60%)
FY2017 29.0× (9.97%)
FY2016 32.2× 35.29%

Quarterly newest first

Period P/B ratio Change
Sep 2026 10.6× 29.45%
Jun 2026 8.2× (11.35%)
Mar 2026 9.2× (24.68%)
Dec 2025 12.3× (27.55%)
43 more quarters

Against its own ten years

Low 4.3× High 44.8×
Ten-year median 26.6×
Current reading's percentile 1

P/B ratio against peers

Company P/B ratio
CRM Salesforce, Inc. compare 4.8×
UBER Uber Technologies, Inc. compare 4.9×
INTU Intuit Inc. compare 5.1×
NOW ServiceNow, Inc. 8.1×
ADBE Adobe Inc. compare 8.2×
CDNS Cadence Design Systems, Inc. compare 12.4×
DDOG Datadog, Inc. compare 13.4×
ADP Automatic Data Processing, Inc. compare 23.8×
SNOW Snowflake Inc. compare 44.0×
Software Application industry median 2.6×
Technology sector median 2.5×
Market median 1.7×

What P/B ratio is

Price to Book Value tells an investor how much the market pays for a company’s shares relative to the accounting net worth that belongs to common shareholders.

Stock Price ÷ (Common Equity (Total) (latest quarter) ÷ Shares (Basic, Weighted) (latest quarter))

The full definition of P/B ratio →

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