ServiceNow, Inc. NOW
135.62
(2.16)
(1.57%)
as of 25 Sep
- Market cap
- $142.1B
- P/E
- 84.0×
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ServiceNow, Inc. (NOW) P/B ratio
As of 25 September 2026, ServiceNow, Inc. (NOW) trades at a P/B ratio of 11.2×. Over the past ten years it has ranged from 4.3× (January 2015) to 44.8× (July 2019); the current reading is higher than 7% of that period. That is above the Software Application industry median of 3.0× and above the Technology sector median of 3.0×.
P/B ratio, daily
Annual
| Period | P/B ratio | Change |
|---|---|---|
| FY2025 | 12.3× | (46.05%) |
| FY2024 | 22.7× | 23.42% |
| FY2023 | 18.4× | 19.23% |
| FY2022 | 15.4× | (55.66%) |
| FY2021 | 34.8× | (7.22%) |
| FY2020 | 37.5× | 51.61% |
| FY2019 | 24.7× | (13.19%) |
| FY2018 | 28.5× | (1.60%) |
| FY2017 | 29.0× | (9.97%) |
| FY2016 | 32.2× | 35.29% |
Quarterly
| Period | P/B ratio | Change |
|---|---|---|
| Jun 2026 | 8.2× | (11.35%) |
| Mar 2026 | 9.2× | (24.68%) |
| Dec 2025 | 12.3× | (27.55%) |
| Sep 2025 | 16.9× | (13.21%) |
| 42 more quarters | Free account |
Against its own ten years
Low 4.3×
High 44.8×
Ten-year median
26.9×
Current reading's percentile
7
P/B ratio against peers
| Company | P/B ratio |
|---|---|
| CRM Salesforce, Inc. compare | 5.0× |
| UBER Uber Technologies, Inc. compare | 5.0× |
| ADBE Adobe Inc. compare | 7.9× |
| NOW ServiceNow, Inc. | 11.2× |
| CDNS Cadence Design Systems, Inc. compare | 13.0× |
| SHOP Shopify Inc. compare | 14.5× |
| ADP Automatic Data Processing, Inc. compare | 17.6× |
| DDOG Datadog, Inc. compare | 21.9× |
| SNOW Snowflake Inc. compare | 54.6× |
| Software Application industry median | 3.0× |
| Technology sector median | 3.0× |
| Market median | 1.8× |
What P/B ratio is
Price to Book Value tells an investor how much the market pays for a company’s shares relative to the accounting net worth that belongs to common shareholders.
Stock Price ÷ (Common Equity (Total) (latest quarter) ÷ Shares (Basic, Weighted) (latest quarter))
More on NOW
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- The full statement