ServiceNow, Inc. NOW
135.62
(2.16)
(1.57%)
as of 25 Sep
- Market cap
- $142.1B
- P/E
- 84.0×
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ServiceNow, Inc. (NOW) Gross margin
ServiceNow, Inc.'s gross margin over the twelve months to 30 June 2026 was 74.8%, down 2.8 percentage points from fiscal 2025 (77.5%). Over the past ten years it has ranged from 67.2% (fiscal 2015) to 79.2% (fiscal 2024); the current reading is higher than 64% of that period. That is above the Software Application industry median of 67.0% and above the Technology sector median of 47.2%.
Gross margin, annual
Annual
| Period | Gross margin | Change (points) |
|---|---|---|
| FY2025 | 77.5% | (1.65) |
| FY2024 | 79.2% | 0.59 |
| FY2023 | 78.6% | 0.30 |
| FY2022 | 78.3% | 1.24 |
| FY2021 | 77.1% | (1.11) |
| FY2020 | 78.2% | 1.17 |
| FY2019 | 77.0% | 0.86 |
| FY2018 | 76.1% | 2.18 |
| FY2017 | 74.0% | 2.63 |
| FY2016 | 71.3% | 4.08 |
Quarterly
| Period | Gross margin | Change (points) |
|---|---|---|
| Jun 2026 | 70.7% | (4.39) |
| Mar 2026 | 75.1% | (1.56) |
| Dec 2025 | 76.6% | (0.65) |
| Sep 2025 | 77.3% | (0.20) |
| 42 more quarters | Free account |
Against its own ten years
Low 67.2%
High 79.2%
Ten-year median
77.1%
Current reading's percentile
64
Gross margin against peers
| Company | Gross margin |
|---|---|
| ADBE Adobe Inc. compare | 89.3% |
| CDNS Cadence Design Systems, Inc. compare | 85.9% |
| DDOG Datadog, Inc. compare | 79.5% |
| CRM Salesforce, Inc. compare | 77.3% |
| NOW ServiceNow, Inc. | 74.8% |
| SNOW Snowflake Inc. compare | 67.0% |
| SHOP Shopify Inc. compare | 47.8% |
| ADP Automatic Data Processing, Inc. compare | 46.4% |
| UBER Uber Technologies, Inc. compare | 42.3% |
| Software Application industry median | 67.0% |
| Technology sector median | 47.2% |
| Market median | 46.3% |
What Gross margin is
Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.
Gross Profit ÷ Revenue
More on NOW
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- The full statement